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Advanced Direct Response Editor Training

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Advanced Direct Response Editor Training

Advanced Direct Response Editor Training

Original price was: $297.00.Current price is: $60.00.


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Advanced Direct Response Editor Training

WHAT YOU GET?

MODULE 1

COURSE OVERVIEW

Meet your instructor Jon Reyes with 10+ years of Direct Response Marketing experience.

MODULE 2

DIRECT RESPONSE 101

  • 2.1 โ€“ What is Direct Response?
  • 2.2 โ€“ Why is Direct Response Important
  • 2.3 โ€“ Branded Advertising vs. Direct Response

MODULE 3

PRE-REQS TO VIDEO EDITING ✅

  • 3.1 โ€“ What you need to get started
  • 3.2 โ€“ Responsibilities as a Video Editor
  • 3.3 โ€“ 5 Levels of a Performance Creative
  • 3.4 โ€“ 5 Stages of Performance Ad Creative

MODULE 4

MASTERING MENTAL & CREATIVE STATES

  • 4.1 โ€“ 3 States to Develop
  • 4.2 โ€“ How to enter flow state
  • 4.3 โ€“ Where to find inspiration
  • 4.4 โ€“ 7 Tips to Become a Better Editor

MODULE 5

PRODUCT & CUSTOMER RESEARCH ️

  • 5.1 โ€“ Product Benefit & Features
  • 5.2 โ€“ Customer Research
  • 5.3 โ€“ Customer Awareness Level
  • 5.4 โ€“ Customer Sophistication Level

MODULE 6

PERFORMANCE AD CREATIVE

  • 6.1 โ€“ The Truth about Performance Ads
  • 6.2 โ€“ Video Ad Frameworks
  • 6.3 โ€“ 3 Hook Types
  • 6.4 โ€“ 7 Video Ad Types

MODULE 7

ASSET MANAGEMENT ️

  • 7.1 โ€“ How to Organize Your Media Assets
  • 7.2 โ€“ How to Create a Digital Asset Manager
  • 7.3 โ€“ How to Use Drive Stream

MODULE 8

EDITING VIDEO ADS THAT SELL

  • 8.1 โ€“ Video Ad Editing Process (11 Steps)
  • 8.2 โ€“ How to Create Modular Clips
  • 8.3 โ€“ Assembling Your Timeline
  • 8.4 โ€“ Adding Titles, Effects, Colors & Overlays
  • 8.5 โ€“ Editing Voice Overs
  • 8.6 โ€“ Exporting Hook Variations

BONUS #1

LIVE TRAINING ‍

  • How to Be a Better Editor in 2023
  • Important Update
  • Upcoming Templates
  • Q&A

BONUS #2

SCRIPTS, GUIDES & CHEAT SHEETS

Copy & Paste our own video ad script templates we use every day at our creative agency.

Additional Content to Amplify Your Learning

To ensure your journey as a video editor is complete, weโ€™re including new modules that dive even deeper into advanced strategies and tools.

  • Understanding Advanced Analytics: Learn how to interpret video ad metrics to make data-driven decisions.
  • Building a Portfolio: Create a professional portfolio that will make you stand out to potential clients and employers.
  • Networking in the Video Editing Industry: Master the art of networking to secure more opportunities.
  • Effective Remote Work Techniques: Strategies for managing your workflow and client communications in a remote setting.
  • Future Trends in Video Advertising: Stay ahead by understanding upcoming trends and how to adapt your editing techniques to stay relevant.

This additional content ensures that you not only become a skilled video editor but also a sought-after professional in the competitive world of direct response advertising.

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