Advanced Direct Response Editor Training
WHAT YOU GET?
MODULE 1
COURSE OVERVIEW
Meet your instructor Jon Reyes with 10+ years of Direct Response Marketing experience.
MODULE 2
DIRECT RESPONSE 101
- 2.1 โ What is Direct Response?
- 2.2 โ Why is Direct Response Important
- 2.3 โ Branded Advertising vs. Direct Response
MODULE 3
PRE-REQS TO VIDEO EDITING ✅
- 3.1 โ What you need to get started
- 3.2 โ Responsibilities as a Video Editor
- 3.3 โ 5 Levels of a Performance Creative
- 3.4 โ 5 Stages of Performance Ad Creative
MODULE 4
MASTERING MENTAL & CREATIVE STATES
- 4.1 โ 3 States to Develop
- 4.2 โ How to enter flow state
- 4.3 โ Where to find inspiration
- 4.4 โ 7 Tips to Become a Better Editor
MODULE 5
PRODUCT & CUSTOMER RESEARCH ️
- 5.1 โ Product Benefit & Features
- 5.2 โ Customer Research
- 5.3 โ Customer Awareness Level
- 5.4 โ Customer Sophistication Level
MODULE 6
PERFORMANCE AD CREATIVE
- 6.1 โ The Truth about Performance Ads
- 6.2 โ Video Ad Frameworks
- 6.3 โ 3 Hook Types
- 6.4 โ 7 Video Ad Types
MODULE 7
ASSET MANAGEMENT ️
- 7.1 โ How to Organize Your Media Assets
- 7.2 โ How to Create a Digital Asset Manager
- 7.3 โ How to Use Drive Stream
MODULE 8
EDITING VIDEO ADS THAT SELL
- 8.1 โ Video Ad Editing Process (11 Steps)
- 8.2 โ How to Create Modular Clips
- 8.3 โ Assembling Your Timeline
- 8.4 โ Adding Titles, Effects, Colors & Overlays
- 8.5 โ Editing Voice Overs
- 8.6 โ Exporting Hook Variations
BONUS #1
LIVE TRAINING
- How to Be a Better Editor in 2023
- Important Update
- Upcoming Templates
- Q&A
BONUS #2
SCRIPTS, GUIDES & CHEAT SHEETS
Copy & Paste our own video ad script templates we use every day at our creative agency.
Additional Content to Amplify Your Learning
To ensure your journey as a video editor is complete, weโre including new modules that dive even deeper into advanced strategies and tools.
- Understanding Advanced Analytics: Learn how to interpret video ad metrics to make data-driven decisions.
- Building a Portfolio: Create a professional portfolio that will make you stand out to potential clients and employers.
- Networking in the Video Editing Industry: Master the art of networking to secure more opportunities.
- Effective Remote Work Techniques: Strategies for managing your workflow and client communications in a remote setting.
- Future Trends in Video Advertising: Stay ahead by understanding upcoming trends and how to adapt your editing techniques to stay relevant.
This additional content ensures that you not only become a skilled video editor but also a sought-after professional in the competitive world of direct response advertising.