MODULE 1

COURSE OVERVIEW

Meet your instructor Jon Reyes with 10+ years of Direct Response Marketing experience.

MODULE 2

DIRECT RESPONSE 101

• 2.1 – What is Direct Response?
• 2.2 – Why is Direct Response Important
• 2.3 – Branded Advertising vs. Direct Response

MODULE 3

PRE-REQS TO VIDEO EDITING ✅

• 3.1 – What you need to get started
• 3.2 – Responsibilities as a Video Editor
• 3.3 – 5 Levels of a Performance Creative
• 3.4 – 5 Stages of Performance Ad Creative

MODULE 4

MASTERING MENTAL & CREATIVE STATES

• 4.1 – 3 States to Develop
• 4.2 – How to enter flow state
• 4.3 – Where to find inspiration
• 4.4 – 7 Tips to Become a Better Editor

MODULE 5

PRODUCT & CUSTOMER RESEARCH ️

• 5.1 – Product Benefit & Features
• 5.2 – Customer Research
• 5.3 – Customer Awareness Level
• 5.4 – Customer Sophistication Level

MODULE 6

PERFORMANCE AD CREATIVE

• 6.1 – The Truth about Performance Ads
• 6.2 – Video Ad Frameworks
• 6.3 – 3 Hook Types
• 6.4 – 7 Video Ad Types

MODULE 7

ASSET MANAGEMENT ️

• 7.1 – How to Organize Your Media Assets
• 7.2 – How to Create a Digital Asset Manager
• 7.3 – How to Use Drive Stream

MODULE 8

EDITING VIDEO ADS THAT SELL

• 8.1 – Video Ad Editing Process (11 Steps)
• 8.2 – How to Create Modular Clips
• 8.3 – Assembling Your Timeline
• 8.4 – Adding Titles, Effects, Colors & Overlays
• 8.5 – Editing Voice Overs
• 8.6 – Exporting Hook Variations

BONUS #1

LIVE TRAINING ‍

• How to Be a Better Editor in 2023
• Important Update
• Upcoming Templates
• Q&A

BONUS #2

SCRIPTS, GUIDES & CHEAT SHEETS

Copy & Paste our own video ad script templates we use every day at our creative agency.

Additional Content to Amplify Your Learning

To ensure your journey as a video editor is complete, we’re including new modules that dive even deeper into advanced strategies and tools.

• Understanding Advanced Analytics: Learn how to interpret video ad metrics to make data-driven decisions.
• Building a Portfolio: Create a professional portfolio that will make you stand out to potential clients and employers.
• Networking in the Video Editing Industry: Master the art of networking to secure more opportunities.
• Effective Remote Work Techniques: Strategies for managing your workflow and client communications in a remote setting.
• Future Trends in Video Advertising: Stay ahead by understanding upcoming trends and how to adapt your editing techniques to stay relevant.

This additional content ensures that you not only become a skilled video editor but also a sought-after professional in the competitive world of direct response advertising.