Alicia Scott – How To Build A Million Dollar Beauty Brand

The Complete, Step-by-Step Blueprint from a Shark Tank-Featured Founder.

💄 Here’s What You Get Inside This Comprehensive Program:

Have you ever dreamed of creating your own line of beauty products? This is your exclusive opportunity to learn from Alicia Scott, founder of the multi-million dollar brand Range Beauty, who took her idea from a concept all the way to a successful deal on Shark Tank. This course is not theory; it’s the real, actionable blueprint to building your own beauty empire.

MODULE 1: Your Beauty Brand’s Story DNA

In a crowded market, your story is your ultimate competitive advantage. This foundational module helps you define the heart and soul of your brand, turning your unique story, mission, and values into an unforgettable identity that captivates customers.

• Lesson 1: How I Built Range Beauty – Alicia starts by sharing her incredible and transparent journey from an idea to a multi-million dollar brand featured on Shark Tank, with invaluable insights on branding, building a passionate community, and preparing for a successful launch.
• Lesson 2: Understanding the Modern Beauty Industry – Discover the global beauty industry’s key trends, consumer behaviors, and market opportunities, plus deep insights on why powerful story branding is absolutely critical for standing out.
• Lesson 3: Building Your Brand’s Foundation (The Range Beauty Method) – Learn Alicia’s proven approach to identifying a profitable market gap, vetting and choosing the right manufacturers, and smart budgeting for your first production run. Hear her real-world experience on negotiating minimum order quantities (MOQs) and key takeaways for efficient product development.
• Lesson 4: Defining Your “Why” as a Beauty Brand – This is the heart of your brand. Alicia expertly guides you to explore your deeper personal connection to the brand, fully understand market gaps, and clearly articulate why customers should choose you over everyone else. This lesson includes a practical demo with Alicia’s “Define Your Why” worksheet.
• Lesson 5: Finding Your Profitable Beauty Niche – Clearly define your ideal target audience, build a detailed customer avatar, and identify your unique market position to attract loyal fans. Alicia’s Avatar Builder worksheet demo helps you achieve perfect customer alignment.
• Lesson 6: Crafting Your Brand DNA – Learn the art and science of how to develop your brand’s core values, signature style, and authentic voice. You’ll create a powerful mission statement and a professional mood board, with Alicia sharing her personal templates and successful examples.
• Lesson 7: Choosing the Right Social Media Platform(s) – Understand which platform your brand should live on online—like TikTok, Instagram, or Pinterest—based on your specific content type and ideal target audience.
• Lesson 8: Telling Your Brand’s Unforgettable Story – Learn how to shape your brand’s compelling narrative by focusing on elements of conflict, challenging the status quo, sharing resolutions, and using powerful data and numbers to strengthen your brand’s story.
• Lesson 9: Ecommerce and Retail Options – Now that you’ve developed your brand’s powerful DNA, it’s time to choose the best way to bring it to market that aligns with your long-term growth goals. We’ll show you how to go beyond just DTC, exploring private labeling and wholesale, to pop-up markets, boutique retail, and landing major big-box stores.

MODULE 2: Building Your Beauty Brand’s Community

A brand without a community is just a product. Alicia’s expert guidance here is all about the art of building a loyal, engaged following that becomes your most powerful marketing asset and drives your brand forward organically.

• Lesson 1: Your Social Media Research Machine – Learn how to expertly identify and analyze potential competitors, understand their engagement tactics, and discover authentic influencers that align perfectly with your brand.
• Lesson 2: Building Your Core Brand Pillars – Alicia guides you through identifying the key content themes for your brand, from valuable educational posts to authentic user-generated content (UGC), so your audience deeply connects with what you stand for.
• Lesson 3: Your Community Engagement Strategy – Learn how to create meaningful interactions online, use behind-the-scenes content effectively to build trust, and strategically involve your followers in your product design process to build a truly engaged and invested community.
• Lesson 4: Product Validation with Your Audience – Discover powerful strategies for validating your product concept directly with your audience before ever launching. Alicia covers effective methods such as creating focus groups, strategic sampling, and gathering crucial feedback to refine your product, ensuring it resonates perfectly with your target market.
• Lesson 5: Creating Your Waitlist Landing Page – Learn to capture pre-launch interest with a compelling waitlist page that keeps potential customers engaged and eager for your launch. Alicia shares the key psychological elements to include on your page to effectively capture leads and build massive anticipation.
• Lesson 6: Crafting Online Community Experiences – Alicia discusses innovative platforms like Instagram Subscription, TYB, and Geneva for gamifying community interactions, hosting engaging virtual events, and creating exclusive membership experiences that keep your audience highly engaged and loyal.
• Lesson 7: Creating Offline Community Experiences – Learn the secrets of how to create impactful in-person events, buzz-worthy pop-up shops, and collaborative brand summits that allow your community to experience your brand and its values firsthand.

MODULE 3: The Pre-Launch Master Walkthrough

A successful brand is built long before “launch day.” This module equips you with the complete strategic playbook to prepare for and execute a powerful launch that captivates your audience, generates buzz, and maximizes your reach and revenue.

• Lesson 1: Building Your Pre-Launch Guide – Learn to take inventory of your audience and assets, set clear and achievable goals, and work backward to meticulously map out your entire launch calendar for a stress-free execution.
• Lesson 2: Mastering Your Beauty Brand Operations – Dive deep into the critical nuts and bolts of managing your costs with Alicia’s expert insights on COGS (Cost of Goods Sold). She’ll show you exactly how to calculate your total production costs—from raw materials and packaging to labor and shipping—so you’re fully prepared to make financially smart decisions from the outset.
• Lesson 3: Perfecting Your Beauty Brand Presentation – Understand the immense importance of high-quality visuals, branding, and packaging, even when you’re on a tight budget. Alicia shares her own story and shows you how she approached these critical elements in Range Beauty’s early days.
• Lesson 4: How to Announce the Pre-Launch – Strategically plan your big launch announcement, including in-person activations, powerful social media tactics, and effective PR strategies for maximum reach and impact.
• Lesson 5: How to Gather Momentum – Learn how to build unstoppable momentum with a targeted podcast tour, strategic influencer partnerships, and press outreach to generate massive excitement leading up to your launch.
• Lesson 6: How to Craft Emails that Convert – Get the secrets to powerful email marketing. Alicia guides you through proven email templates for each critical stage of the launch, covering key themes like open cart announcements, powerful testimonials, and urgency-driven closing emails.
• Lesson 7: Your Successful Launch Week Checklist – Follow a detailed, step-by-step checklist for your launch week, from sending perfectly timed emails to gathering powerful testimonials, to ensure a smooth and impactful launch.
• Lesson 8: Developing Your Retail Strategy – Look beyond your launch and learn how to secure lucrative retail partnerships, how to pitch your brand effectively to buyers, and identify what to look for in a healthy, long-term retail partnership.

MODULE 4: Bonus Module – Advanced Scaling Strategies

Ready for the next level? In this bonus module, you will gain exclusive, high-level insights on advanced topics like securing funding, navigating private-label partnerships, and leveraging AI to further scale your business and accelerate your growth.

• Lesson 1: How to Find The Right Partner – Learn how to find and vet strategic partners that align with your brand’s core values and vision, setting up strategic alliances that support sustainable long-term growth.
• Lesson 2: The Right Way to Fund Your Business – Explore a comprehensive overview of non-equity and equity funding options, from grants and business loans to venture capital, specifically tailored for beauty brands, to properly finance your beauty brand’s growth.
• Lesson 3: Using ChatGPT for Your Beauty Brand – Learn how to leverage cutting-edge AI tools, like ChatGPT, to generate creative marketing ideas, streamline your content creation process, and develop effective, data-driven customer personas.
• Lesson 4: The Process of Formulating Your Product – Benefit from Alicia’s personal experiences and her comprehensive checklist that will guide you through the complex process of developing a product that’s safe, effective, compliant, and ready for the market.

The modern beauty industry offers an unprecedented opportunity for authentic, independent brands to thrive. Now more than ever, consumers are turning away from faceless corporations and are actively seeking out brands with a powerful story and a clear mission that speaks to their unique needs and values. This course is designed to teach you exactly how to build and become one of those deeply loved, in-demand brands.

At the heart of every enduring brand is a compelling “why.” A beauty brand with a powerful, authentic mission doesn’t just sell lipstick or skincare; it creates an emotional bond and a sense of belonging. This is the foundation for unshakable brand loyalty and long-term, sustainable success, and it’s the critical principle this course emphasizes from the very first module.

In today’s digital age, a brand’s community is its most valuable and powerful asset. This blueprint provides a masterclass in modern community building, showing you not just how to acquire customers, but how to cultivate a dedicated tribe of brand advocates who will champion your products, provide invaluable feedback, and fuel your growth more powerfully than any ad campaign ever could.

A beautiful product and a great story are not enough to build a million-dollar business. The critical business acumen taught within this course—from mastering your operations and calculating Cost of Goods Sold to developing a savvy retail strategy—is what separates a fun hobby from a scalable, profitable enterprise. This program equips you with that essential, CEO-level knowledge.

The world is waiting for a beauty brand with the unique perspective that only you can offer. With this comprehensive blueprint, created and taught by a founder who has successfully paved the way from a simple idea to a Shark Tank deal, your dream is more achievable than ever before. This is your moment. It is time to build your beauty empire.