Alyce Greer – Bossy Copy College
Master Creative Copywriting for Your Brand
Join a fun, practical, and comprehensive copywriting program. Learn to define your brand voice, write high-converting website copy and emails, and build a powerful online presence.
Here’s What You Get: The Bossy Copy College Curriculum
Welcome to **Bossy Copy College**, a creative copywriting program designed to help you develop a bold brand voice and write compelling copy that converts. This comprehensive curriculum takes you from the basics of branding to advanced copywriting for your website, email, social media, and more.
Term 1: Orientation
Welcome to Bossy Copy College; this is going to be fun. In this introductory term, we’ll learn the basics of **tone of voice** and **copywriting**, review the program structure, and most importantly, pledge to the Bossy Copy College Rules. Alpha Beta Bossy! This is the foundation for your entire journey.
Term 2: Freshman Foundations > Bold Brand Fundamentals
Earn your Bachelor of Big, Bold Brands. It all starts here with the building blocks: defining your **dream customer**, stalking your competition, and figuring out what makes your business special. This term provides the strategic groundwork for all your future copywriting efforts.
Term 3: Freshman Foundations > Brand Voice + Communication
As a creative copywriting college, our approach to **voice development** is practical, hands-on, and very fun. Follow our proven method for developing a bold voice and compiling it into guidelines you’ll reference every day. This is the key to creating consistent and memorable brand communication.
Term 4: Senior Year > Website Copy
Website copy or online dorm? Either way, presentation is key. For your first copywriting term, you’ll gain knowledge in everything from **CTA (Call-to-Action)** to **SEO (Search Engine Optimization)**, before writing all of your website copy with our step-by-step process. This term is all about building a professional, high-converting online presence.
Term 5: Senior Year > Email Sequences
Become the most popular brand on campus, aka, their inbox. In Term 5, you’ll be required to plan and write an automated **email sequence** that your customers or clients can’t help but open. This is the key to building strong audience relationships and driving consistent sales.
Term 6: Senior Year > Instagram
Here, social media studies focus heavily on everyone’s favorite platform: **Instagram**. In fact, it’s our opinion that, with a little content strategy, caption writing, and community, every product or service-based business can be a social success. This term provides a clear blueprint for building a powerful social media presence.
Term 7: Senior Year > Product, Packaging + Unboxing
Launching a new product or sending branded gifts? Your **packaging copy and unboxing experience** is paramount—just ask our Product Development department. In this last term, we’ll put the finishing touches on your product, and the parcel it comes in, ensuring every customer interaction is a memorable one.
Term 8: Senior Year > Portfolio + Pricing Packs
Are you a service-based business owner that was yawning all the way through Term 7, complaining it doesn’t “apply” to you? Term 8 is here. Learn how to upgrade your processes (read: **pricing packs and portfolio**) from a D- to a solid A+. This is the key to positioning yourself as a premium service provider and commanding higher fees.
Term 9: Senior Year > Finals + Graduation
You did it—you graduated from B.CC! Before you start the next chapter of your journey (launching your products/services, achieving world domination etc etc), make sure to dot your i’s and cross your t’s. This term provides a final review of the core concepts, ensuring you’re ready to launch and scale your brand with confidence.
Course Highlights: Why Bossy Copy College is a Game-Changer
Bossy Copy College is a game-changer because it provides a complete, end-to-end curriculum for building a brand from scratch. The program’s core highlight is its focus on developing a bold and authentic brand voice, which is the foundation for all your marketing efforts. This is a practical, hands-on program that goes beyond just writing; it’s about building a business. The structured, term-based format ensures you master each skill before moving on to the next, creating a comprehensive and highly effective learning experience.
Benefits for Students: A Path to Confident Brand Building
Enrolling in Bossy Copy College offers a clear path to building a professional and memorable brand. You’ll gain the confidence to define your brand voice, write compelling copy for any platform, and master the art of connecting with your audience. The program’s focus on practical application, from writing website copy to creating email sequences and social media content, ensures you’re ready to launch and grow your business with confidence. This is your opportunity to stop guessing and start building a brand that truly stands out.
What’s In It for You? Your Shortcut to Creative Copywriting Mastery
This program is your shortcut to mastering **creative copywriting**. Instead of learning isolated skills, you’ll get a cohesive system that teaches you how to create a consistent and compelling brand message across all your marketing channels. The hands-on approach ensures you leave with a portfolio of work that you’ve created during the course. Whether you’re a product-based or service-based business owner, the curriculum is tailored to your needs, providing you with the exact tools and skills you need to build a successful and profitable brand.
Who Should Enroll? The Ambitious Creative and Entrepreneur
Bossy Copy College is the perfect fit for a wide range of creative professionals and entrepreneurs. This includes small business owners who want to build a powerful brand, freelancers who need to refine their copywriting skills, and service-based professionals who want to command higher fees. If you’re passionate about your business but feel like your messaging is falling flat, this program provides the clear, actionable blueprint you need to create a bold, memorable, and profitable brand.
Course Outcome: A Bold Brand and a Professional Portfolio
The ultimate outcome of Bossy Copy College is a bold brand and a professional portfolio that truly reflects your unique value. You will leave with a clear brand voice, compelling website copy, a high-converting email sequence, and a social media strategy that works. The program provides the tools and knowledge needed to launch your products and services with confidence, ensuring you’re ready to achieve world domination with your new, powerful brand.
The Secret to Building a Memorable Brand
In a crowded marketplace, the secret to standing out is having a memorable brand. This program’s focus on “Freshman Foundations” provides the key to unlocking that secret. You’ll learn how to define your dream customer and differentiate your business from the competition, which is the foundation of a strong brand. The practical, hands-on approach to voice development ensures that you’re not just creating a logo, but a genuine and authentic brand personality that resonates with your audience and builds lasting relationships.
From Generic to High-Converting: The Power of Website Copy
Your website is your online storefront, and the copy is what sells your products and services. This program provides a deep dive into the art of writing high-converting website copy. You’ll learn everything from crafting compelling calls-to-action (CTAs) to optimizing your pages for SEO. This is a critical skill that can dramatically increase your sales and lead generation, turning your website from a generic online brochure into a powerful, automated sales tool that works for you 24/7.
The Secret to a Popular Inbox: Email Sequences
In Term 5, you’ll learn the secret to becoming the “most popular brand on campus”—in your audience’s inbox. This module provides a complete blueprint for planning and writing an automated email sequence that builds trust, delivers value, and drives sales. You’ll learn how to create emails that your subscribers can’t help but open, turning your email list into a consistent source of revenue and a powerful platform for building long-term relationships with your clients.
The Unboxing Experience: A New Marketing Channel
For product-based businesses, the unboxing experience is a powerful, yet often overlooked, marketing channel. This program teaches you how to leverage your packaging copy to create a memorable and shareable experience for your customers. This is about adding a finishing touch that not only delights your clients but also turns them into raving fans who promote your brand for you. This is a creative and highly effective way to build a loyal customer base and stand out in a crowded market.
From a D- to an A+: The Power of Your Portfolio
For service-based business owners and freelancers, your portfolio and pricing packs are your most important sales tools. This program teaches you how to upgrade your processes from a D- to a solid A+. You’ll learn how to present your work in a professional and compelling way, and how to structure your pricing to command premium fees. This is the key to building a high-value service business that attracts your ideal clients and provides you with the financial freedom and lifestyle you desire.
