Alyssa Nguyen – Camp Evergreen – Brand and Web
Original price was: $1,160.00.$33.00Current price is: $33.00.
Alyssa Nguyen – Camp Evergreen
The Brand and Web Design Course
Transform your creative passion into a profitable career with **Camp Evergreen**, a comprehensive brand and web design course led by Alyssa Nguyen. This program is your ultimate guide to mastering design, from foundational principles to advanced client processes, helping you build a successful freelance studio or agency.
⚙️ Module 1: Intro to Design – Building Your Foundation
We’ll start from the very beginning to build a strong foundation for the later modules! We’ll focus on getting comfortable with the Adobe software and the essential design terminology. There’s a lot of info out there on theory, but we’ll just cover exactly what you need to know to get started and succeed.
- ✧ Lesson 1: Illustrator 101 – Master the basics of the industry-standard software.
- ✧ Lesson 2: Typography – Learn the art of choosing and using fonts.
- ✧ Lesson 3: Color – Understand color theory and how to create cohesive palettes.
- ✧ Lesson 4: Composition & Layout – Master the principles of arranging design elements for maximum impact.
- ✧ Lesson 5: Imagery & Shapes – Learn how to use visual elements effectively.
- ✧ Lesson 6: Advanced Illustrator – Take your skills to the next level with more advanced techniques.
🎨 Module 2: Branding Basics – Become a Budding Brand Designer
We’ll make you into a budding brand designer by starting with the essential things to know about building a brand identity. I’ll walk you through everything, including how to make strategic design decisions, interpret visual cues, and curate brands with cohesion! By the end of this module, you’ll know how to create a complete brand system from scratch!
- ✧ Lesson 1: Strategy & Creative Direction – The foundation of every successful brand.
- ✧ Lesson 2: Brand Concepts & Creating Mood Boards – Bring your brand ideas to life.
- ✧ Lesson 3: Color Palettes – Craft a cohesive and emotionally resonant color story.
- ✧ Lesson 4: Type Suites – Build a typography system that supports your brand voice.
- ✧ Lesson 5: Logo Design – Learn the principles of creating a memorable and timeless logo.
- ✧ Lesson 6: Branding Refinement – Polishing your brand system for a professional look.
🚀 Module 3: Advanced Branding – Taking Your Skills to the Next Level
Now that you’ve got an understanding of brand design, its various elements, and strategies for forming a brand, you can take it to the next level by learning additional software and ways for presenting your work professionally! You can take these lessons and use them for designing collateral you can offer to your clients, too, adding to your arsenal of high-value design skills!
- ✧ Lesson 1: InDesign 101 & Presentations – Create professional brand guidelines and presentations.
- ✧ Lesson 2: Photoshop 101 & Creating Mockups – Bring your designs to life with realistic mockups.
- ✧ Lesson 3: Brand Applications & Collateral – Learn to design for various brand touchpoints.
- ✧ Lesson 4: Print & Packaging Design – A deep dive into the strategic world of packaging design.
- ✧ Lesson 5: Client Feedback & Revisions – Master the art of handling feedback professionally.
- ✧ Lesson 6: Brand Guidelines & Files – Learn how to package and hand off your final brand files to clients.
💻 Module 4: Intro to Web Design – The Essentials of Digital Presence
We’ll go over everything you need to know about web design, from setting up your file to formatting and UX/UI strategy! This module is all about learning the parts of a website that really matter, and understanding how to create a user-friendly and visually appealing digital experience yourself.
- ✧ Lesson 1: Client Strategy & Intake – The crucial first step of any web project.
- ✧ Lesson 2: Adobe XD & Figma 101 – Master the top software for web and UX/UI design.
- ✧ Lesson 3: Wireframe Setup, Applying Branding & Formatting – Learn to create the structural blueprint for a website.
- ✧ Lesson 4: Anatomy of a Web Page – Navigation, Home & Landing – Understand the elements of a high-converting homepage.
- ✧ Lesson 5: Anatomy of a Web Page – Sales, Service, Booking – Learn to design pages that drive revenue.
- ✧ Lesson 6: Anatomy of a Web Page – Collection, Product, About – Master the design of essential ecommerce and informational pages.
🖥️ Module 5: Advanced Web Design – Building and Launching Your Website
Now that you know the elements behind all types of websites, we’ll focus on designing one ourselves! We’ll learn how to make strategic decisions on navigation, content, functionality, and features. We’ll also cover essential things like accessibility, designing for mobile, prepping your designs to be built by either a developer or yourself, and confidently handing the finished site off to your client!
- ✧ Lesson 1: Wireframe Design – Page Layout & Content – The blueprint for your website.
- ✧ Lesson 2: Wireframe Design – Functionality & Features – Integrating advanced features.
- ✧ Lesson 3: Development & Accessibility Check – Ensuring your designs are accessible and ready for development.
- ✧ Lesson 4: Mobile Design & Responsiveness – Creating a seamless experience on all devices.
- ✧ Lesson 5: Prepping for Development – Organizing your files and assets for a smooth handover.
- ✧ Lesson 6: Pre-Launch Prep & Client Handoff – The final steps to a successful launch and a happy client.
💰 Bonus Module: Design Business – The Business of Being a Designer
Instead of sharing miscellaneous workshops I’ve done on design business subjects, I’ve created a whole module dedicated to what the heck to do after you finish Camp! I’m including everything I wish I knew about the business side of things, from starting your studio, to setting up processes, to finding and attracting clients, and everything in between! This module is your key to turning your creative skills into a profitable career.
- ✧ Lesson 1: How to Start Freelancing / a Studio – A clear guide to getting started.
- ✧ Lesson 2: Establishing Services & Pricing – Learn how to package your services and price for profit.
- ✧ Lesson 3: Systems Setup & Client Processes – Create a streamlined workflow that saves you time and stress.
- ✧ Lesson 4: Finding Your Design Style – Hone your unique aesthetic to attract ideal clients.
- ✧ Lesson 5: Finding & Attracting Clients – A complete guide to lead generation and outreach.
- ✧ Lesson 6: How to Pitch & Handle Clients – Master the art of professional communication and closing deals.
- ✧ Lesson 7: Portfolios & Marketing Yourself – Build a professional portfolio that attracts high-value clients.
🎯 IRL Briefs: Build Your Portfolio with Real-World Projects
These briefs are meant to act as both **Portfolio-builders** and also hands-on practice to help you figure out what your niche is, your design style is, and what you might want/not want to include in your services. I’ll be providing individualized feedback on the designs to help you reach your ideal style, skill level, or audience. The briefs include:
- ✧ Week 1: Choosing a potential niche or ideal client to focus on.
- ✧ Week 2: Try another potential niche to explore different options.
- ✧ Week 3: Narrow down your design style & niche to find your true calling.
- ✧ Week 4 & 5: Design a website for a brand from weeks 1-3.
🎁 Bonus Workshops: Expert Insights and Skills
To make sure you’re getting top-notch expertise, I’ve invited some fellow creatives and friends that I love and trust to come speak on their specialties! These bonus workshops provide a wealth of additional knowledge to round out your skills.
- ✧ Setting Up Your Offer & Marketing It (For Newbies) with Kelsey McCormick (@comingup.roses)
- ✧ Using Pinterest for Designers with Kriti Chitturi (@kritichitturi)
- ✧ Using Textures to Impactify Your Designs with James Junk (@jamesjunk.co)
- ✧ Building Website Pages in Showit with Olivia Currin (@olivestr_studio)
Why Camp Evergreen is the Ultimate Design Education
In a saturated creative market, a strong portfolio and a strategic business mindset are what truly set you apart. **Camp Evergreen by Alyssa Nguyen** is a game-changer because it provides a complete, holistic education that covers both. You won’t just learn to be a better designer; you’ll learn to be a successful business owner. The course’s emphasis on real-world briefs, individualized feedback, and business systems gives you a clear roadmap from a design student to a professional studio owner. It’s the essential training for anyone who wants to stop trading time for money and start building a high-ticket, high-impact design career.
What’s In It for You? The Freedom of a Scalable Design Business
By enrolling in this program, you gain the freedom to build a design career on your own terms. The course provides all the tools and knowledge you need to set up a professional studio, attract ideal clients, and price your services for profit. The modules on client processes and systems setup ensure that your business can run efficiently, freeing up your time to focus on creative work and personal growth. This is about creating a business that serves your life, rather than your life serving your business. It’s the ultimate path to financial and creative freedom for any designer.
Who Should Enroll in Camp Evergreen?
This program is perfect for a wide range of creative professionals. It’s ideal for aspiring graphic designers who want to build a professional portfolio and launch a freelance career. It’s also an excellent resource for experienced designers who want to transition into brand and web design or scale their existing business. Entrepreneurs who want to design their own professional brand and website will find immense value in this course. If you are a creative individual who is ready to turn your passion into a profitable and sustainable business, this is the definitive program for you.
Course Outcome: A Confident, Skilled, and Business-Savvy Designer
Upon completing **Camp Evergreen**, you will have a professional portfolio, a clear understanding of your niche and design style, and a strategic business plan for attracting and managing clients. You will be able to create stunning brand identities, design high-converting websites, and pitch your services with confidence. The program provides all the tools and mentorship you need to thrive in the competitive creative industry. You will leave the course with the skills, systems, and mindset to build a successful design studio and a career you are truly proud of.
The Power of IRL Briefs and Individualized Feedback
Many design courses rely on theoretical projects, but **Camp Evergreen** takes a different approach with its “IRL Briefs” and individualized feedback. This hands-on process allows you to build a professional portfolio that is ready to attract clients from day one. By working on real-world projects and receiving personalized guidance from Alyssa, you can refine your skills, discover your unique design voice, and build a body of work that truly stands out. This practical, mentor-led approach is what truly accelerates your learning and gives you the confidence to launch your design career with a professional and compelling portfolio.
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