Analytics Mania โ Google Analytics 4 Course
Master Google Analytics 4 and Transform Your Data into Insights
Learn how to fully leverage the power of **Google Analytics 4 (GA4)** with this comprehensive course from Analytics Mania. From strategic planning to advanced reporting, this course provides step-by-step guidance to help you set up and analyze data effectively. Whether youโre transitioning from Universal Analytics or starting fresh, this course ensures you gain the skills to make data-driven decisions with confidence.
What You Get
Module 1: Planning Your Analytics
Start your GA4 journey with strategic planning to avoid chaotic setups and ensure meaningful data insights. Topics covered:
- Identifying business goals and objectives
- Determining Key Performance Indicators (KPIs)
- Prioritizing important metrics and tracking setups
- Creating a detailed measurement plan
- Optimizing your analytics configuration for actionable insights
Module 2: Setup Part #1 โ Overview, Admin Panel, Installation
Learn the essential steps to set up GA4 for websites and mobile apps. Topics covered:
- Exclusive GA4 setup checklist with nearly 40 actionable items
- Interface walkthrough and admin panel overview
- Recommended GA4 property structures
- Installing GA4 on websites and mobile apps (Android example)
- Testing and validating your setup
- Key settings for property and data streams
Module 3: Setup Part #2 โ Event Tracking, Conversions, Purchases
Implement advanced event tracking and conversion setups. Topics covered:
- Developing a tag implementation plan
- Event tracking for websites and mobile apps
- Tracking purchases and conversions
- Understanding event parameters and custom dimensions
- Recommended naming conventions for events
Module 4: Setup Part #3 โ Additional Considerations
Expand your knowledge with advanced features and integrations. Topics covered:
- User-scoped custom dimensions and User ID setup
- Using custom metrics effectively
- Understanding scope in GA4
- Building audiences for targeted insights
- Integrating with tools like Google Ads, Optimize, and Search Console
Module 5: Privacy in Google Analytics 4
Ensure compliance with privacy regulations in your GA4 setup. Topics covered:
- Privacy controls and settings in GA4
- Getting user consent before tracking
- Introduction to consent mode
Module 6: Reports Part #1 โ Standard Reports
Understand and use GA4โs standard reports effectively. Topics covered:
- Acquisition, engagement, and monetization reports
- Exploring key metrics and dimensions
- Customizing reports to suit your business needs
Module 7: Reports Part #2 โ Explorations, Custom Reports
Build custom reports for deeper insights. Topics covered:
- Free-form exploration
- Funnel and path exploration
- Segment comparisons and cohort analysis
- Creating alternatives to views for tailored insights
Module 8: Reports Part #3 โ Marketing Campaigns and Attribution
Analyze and optimize your marketing efforts. Topics covered:
- UTM tracking and naming conventions
- Traffic source and campaign analysis
- Attribution modeling and advertising reports
Module 9: Reports Part #4 โ Funnel Tracking
Identify and fix drop-off points in your user journey. Topics covered:
- Introduction to funnel tracking
- Planning and setting up funnels
- Analyzing data to optimize user experiences
Module 10: Gaining Insights from GA4 Reports
Unlock actionable insights from your analytics. Topics covered:
- Finding revenue opportunities
- Analyzing ecommerce data for improvements
- Formulating and answering critical business questions
Module 11: Migration from Universal Analytics (GA3) to GA4
Seamlessly transition from GA3 to GA4. Topics covered:
- Planning and executing your migration strategy
- Important considerations during migration
- Exclusive migration checklist with over 100 actionable items
Why Choose This Course?
- Comprehensive modules covering both beginner and advanced topics.
- Step-by-step guidance for setting up and optimizing GA4 for real-world applications.
- Exclusive resources like detailed checklists and privacy controls guidance.
- Insightful reporting techniques for data-driven decision-making.
- Expert guidance on transitioning from Universal Analytics to GA4.
Transform Your Analytics Today
With the **Google Analytics 4 Course by Analytics Mania**, youโll gain the skills to master GA4, optimize your data strategy, and unlock actionable insights to drive business success. Whether youโre a marketer, analyst, or entrepreneur, this course empowers you to take control of your analytics setup and reporting. Enroll now and take the first step towards becoming a GA4 expert.