Analytics Mania – Google Analytics 4 Course

Master Google Analytics 4 and Transform Your Data into Insights

Learn how to fully leverage the power of **Google Analytics 4 (GA4)** with this comprehensive course from Analytics Mania. From strategic planning to advanced reporting, this course provides step-by-step guidance to help you set up and analyze data effectively. Whether you’re transitioning from Universal Analytics or starting fresh, this course ensures you gain the skills to make data-driven decisions with confidence.

What You Get

Module 1: Planning Your Analytics

Start your GA4 journey with strategic planning to avoid chaotic setups and ensure meaningful data insights. Topics covered:

• Identifying business goals and objectives
• Determining Key Performance Indicators (KPIs)
• Prioritizing important metrics and tracking setups
• Creating a detailed measurement plan
• Optimizing your analytics configuration for actionable insights

Module 2: Setup Part #1 – Overview, Admin Panel, Installation

Learn the essential steps to set up GA4 for websites and mobile apps. Topics covered:

• Exclusive GA4 setup checklist with nearly 40 actionable items
• Interface walkthrough and admin panel overview
• Recommended GA4 property structures
• Installing GA4 on websites and mobile apps (Android example)
• Testing and validating your setup
• Key settings for property and data streams

Module 3: Setup Part #2 – Event Tracking, Conversions, Purchases

Implement advanced event tracking and conversion setups. Topics covered:

• Developing a tag implementation plan
• Event tracking for websites and mobile apps
• Tracking purchases and conversions
• Understanding event parameters and custom dimensions
• Recommended naming conventions for events

Module 4: Setup Part #3 – Additional Considerations

Expand your knowledge with advanced features and integrations. Topics covered:

• User-scoped custom dimensions and User ID setup
• Using custom metrics effectively
• Understanding scope in GA4
• Building audiences for targeted insights
• Integrating with tools like Google Ads, Optimize, and Search Console

Module 5: Privacy in Google Analytics 4

Ensure compliance with privacy regulations in your GA4 setup. Topics covered:

• Privacy controls and settings in GA4
• Getting user consent before tracking
• Introduction to consent mode

Module 6: Reports Part #1 – Standard Reports

Understand and use GA4’s standard reports effectively. Topics covered:

• Acquisition, engagement, and monetization reports
• Exploring key metrics and dimensions
• Customizing reports to suit your business needs

Module 7: Reports Part #2 – Explorations, Custom Reports

Build custom reports for deeper insights. Topics covered:

• Free-form exploration
• Funnel and path exploration
• Segment comparisons and cohort analysis
• Creating alternatives to views for tailored insights

Module 8: Reports Part #3 – Marketing Campaigns and Attribution

Analyze and optimize your marketing efforts. Topics covered:

• UTM tracking and naming conventions
• Traffic source and campaign analysis
• Attribution modeling and advertising reports

Module 9: Reports Part #4 – Funnel Tracking

Identify and fix drop-off points in your user journey. Topics covered:

• Introduction to funnel tracking
• Planning and setting up funnels
• Analyzing data to optimize user experiences

Module 10: Gaining Insights from GA4 Reports

Unlock actionable insights from your analytics. Topics covered:

• Finding revenue opportunities
• Analyzing ecommerce data for improvements
• Formulating and answering critical business questions

Module 11: Migration from Universal Analytics (GA3) to GA4

Seamlessly transition from GA3 to GA4. Topics covered:

• Planning and executing your migration strategy
• Important considerations during migration
• Exclusive migration checklist with over 100 actionable items

Why Choose This Course?

• Comprehensive modules covering both beginner and advanced topics.
• Step-by-step guidance for setting up and optimizing GA4 for real-world applications.
• Exclusive resources like detailed checklists and privacy controls guidance.
• Insightful reporting techniques for data-driven decision-making.
• Expert guidance on transitioning from Universal Analytics to GA4.

Transform Your Analytics Today

With the **Google Analytics 4 Course by Analytics Mania**, you’ll gain the skills to master GA4, optimize your data strategy, and unlock actionable insights to drive business success. Whether you’re a marketer, analyst, or entrepreneur, this course empowers you to take control of your analytics setup and reporting. Enroll now and take the first step towards becoming a GA4 expert.