Andre Chaperon – Lean Business For Creators

Lean Business for Creators (Volume 1)

LBC (Lean Business for Creators) is for people who believe that obsessing over serving and mattering to a small audience who care is more important than chasing the next “shiny object” opportunity.

That being small (tiny even) is more important than chasing scale and revenue targets.

LBC is for people who want to create deep and meaningful work they’re proud of, for people who value that work enough to pay for it (and love it enough to tell others about).

I promise that engaging with the training and doing the hard work (it’s not easy work) will help you attract the people you seek to serve. Eventually, with the commitment of showing up to do this important work, you’ll earn an income from those customers who are the most committed.

ATTENTION: Early Adopters

This “beta version” of LBC is perfect for early adopters — people who get excited about buying unfinished products because they want to be FIRST. Early adopters gain a competitive edge and are willing to take a leap of faith.

What Defines an Early Adopter?

• They have a problem or need.
• They understand they have a problem.
• They are actively searching for a solution with a timetable for finding it.
• The problem is so painful they’ve cobbled together an interim solution (or attempted to).
• They have, or can quickly acquire, the funds to purchase the product to solve their problem.

Put simply, early adopters are those who NEED THIS PRODUCT THE MOST.

The Product

The format of LBC (Volume 1) is mainly long-form text. If you don’t enjoy learning by reading, please don’t join. This is not a video course.

In most cases, I’ve found video learning inefficient. Most people take an hour to describe something that could be said in 10 minutes. While video has its place for complex demonstrations, written words are concise, beautiful, and better for reference.

The course content is 93% written. It is self-paced, meaning you can progress based on your schedule. However, the goal isn’t speed—it’s comprehension and execution.

Key Goals:

• Comprehension: Internalizing ideas until they’re clear to you.
• Execution: Doing the work and achieving results.

It’s about serving first, then earning money as a result. This isn’t a race.

Really A Marketing Course

At its core, LBC teaches empathy-led marketing, focusing on connecting emotionally with your audience. This isn’t about launching products or employing coercive sales tactics. Instead, you’ll learn to:

• Create human-to-human marketing that resonates with your niche audience.
• Move prospects to customers by understanding and solving their problems.
• Focus on strategic, story-driven marketing rather than mass-marketing hype.

LBC Curriculum

Below are the high-level lesson topics that make up the LBC system. Each section contains sub-lessons that unpack nuanced layers, making this system more than the sum of its parts:

[Who]

Serving an audience—a minimum viable audience—is a long-term responsibility requiring commitment and consistency. Questions explored in this module include:

• Who do I serve?
• What niche?
• What if I’m not an expert?

These questions are addressed with real-life use cases to help you establish yourself as a trusted advisor and linchpin in your niche.

[Happy Customer Engine]

Learn to build your lean Happy Customer Engine with two key components:

• Front-End: Lean SOI (Sphere of Influence) attracts, earns, and creates better customers with minimal pressure tactics.
• Back-End: Lean ARM (AutoResponder Madness) nurtures and bonds with prospects through story-driven email marketing.

This lightweight combination powers the Happy Customer Engine.

[Monetization]

LBC offers two continuity-based monetization channels, allowing you to focus on creating best-in-class content without being trapped in the “offer hamster wheel.” You’ll learn why these channels strategically suit long-term growth.

[Promotion]

The course covers two primary traffic channels—paid (via Facebook ads) and organic (via content marketing). Both are encouraged for long-term growth, powered by story-driven marketing.

[Systems Thinking]

LBC applies systems thinking, a holistic approach to combining strategic elements for dynamic and harmonious outcomes. Your LBC system will evolve into a unique entity, much like your DNA.

Conclusion

LBC is a strategic playbook for building an online business that matters. It’s about getting rich slowly through meaningful work. This journey is for those willing to think long-term and embrace the challenges of creating something truly valuable.

Are you ready to join?