André Chaperon – Modern Marketing System

Modern Marketing System (aka “The System”)

We find ourselves at a threshold — a changing of the guard — because the ‘Game of Marketing’ is about to change.

Modern Marketing Manifesto (M³)

We will make three promises to you:

1. The Whole Truth

First, we’ll tell you the truths that no one else is talking about, so you know the written — and unwritten — rules of the modern marketing game. These are not partial truths that lead to confusion but the complete insights you need to succeed.

2. Essential Skills

Our second promise is all about the non-negotiable skills every modern marketer must master. We will explore four critical skills, breaking them down to show how they work together to dramatically improve your results.

3. The Secret Sauce

Finally, we’ll reveal the ‘secret sauce’ that makes our marketing so engaging, effective, and transformative for your business and audience.

Delivered Through a Four-Part Series:

• (Part 1/4) Modern Marketing Manifesto (M³)
• (Part 2/4) Modern Marketing Manifesto (M³)
• (Part 3/4) Modern Marketing Manifesto (M³)
• (Part 4/4) Modern Marketing Manifesto (M³)

Why We Created the Modern Marketing System

On January 3rd, 2022, we removed all individual courses from the market. This decision stemmed from observing that many students entered through standalone courses that only represented fragments of a greater whole. Without the complete picture, students couldn’t fully grasp their role as marketers or creators, leading to inconsistent results.

Through feedback from thousands of customers, we realized that our most successful students had access to all four core courses. This provided them with a holistic understanding of the “system of business” — encompassing attention, engagement, and monetization.

What You’ll Gain From the Modern Marketing System

The Modern Marketing System (MMS) unites all our professional work under one cohesive framework. By enrolling, you’ll gain access to:

• Art of Email (AoE): Master the art of crafting impactful and engaging email campaigns.
• Sphere of Influence (SOI): Learn how to build meaningful connections and grow your audience.
• The Traffic Engine (TTE): Discover strategies for attracting high-quality traffic.
• The Durable Business (TDB): Develop a sustainable, resilient business model that thrives long-term.

Three Key Skills Taught in MMS

All components of the MMS work together to teach you three crucial, interdependent skills:

• Getting Attention: Learn how to capture and focus your audience’s interest.
• Sustaining Attention: Develop strategies to keep your audience engaged and invested in your content.
• Monetizing Attention: Understand how to turn attention into revenue through thoughtful, ethical strategies.

These elements align systematically, ensuring they contribute collectively to your business’s performance and growth.

Who Is ‘The System’ For?

‘The System’ is designed for individuals who:

• Have expertise to share and want to create value for their audience.
• Seek to profit from their unique experiences and solve meaningful problems for others.
• Are willing to put in the effort to achieve their business goals.
• Adopt a serve-first mentality, knowing that serving customers well leads to financial freedom.

Who Is ‘The System’ NOT For?

This program is not for:

• People seeking “get rich quick” schemes or shortcuts to success.
• Those unwilling to commit to the hard work and iteration necessary for meaningful results.
• Anyone perpetually chasing shiny new tactics without mastering proven strategies.

Why ‘The System’ Is Transformational

The Modern Marketing System is not just a collection of strategies; it’s a framework designed to integrate seamlessly into your unique business. Every student builds their own puzzle pieces, ensuring the system fits their needs while maintaining coherence and alignment across their efforts.

It’s a comprehensive, practical approach that empowers you to achieve predictable, repeatable success in marketing and audience engagement.

Additional Content and Benefits

By joining MMS, you’ll also gain:

• Access to an exclusive community for peer support and collaboration.
• Workshops that provide actionable insights and hands-on learning opportunities.
• Regular updates to ensure the course remains relevant and valuable.

With these resources, you’ll have everything you need to take control of your marketing efforts and build a business that reflects your values.

Take the Next Step

If you’re ready to master the art and science of modern marketing, the Modern Marketing System offers a proven pathway to success. Enroll today and join a community of like-minded professionals committed to creating value, building trust, and achieving their goals.