Andre Chaperon, Shawn Thing – Art Of Email (with Live Workshop)

The Art of Email is a revolutionary course designed to transform how you approach email marketing. This program emphasizes building meaningful relationships with your audience over transactional sales, creating a foundation for long-term success. With expert insights from Andre Chaperon and Shawn Thing, this course offers a roadmap for mastering email storytelling, nurturing trust, and fostering authentic connections. Unlock the power of empathy, value-driven communication, and organic transactions with this unique approach to email marketing.

Why Choose the Art of Email?

Learn to focus on the needs and desires of your audience, establishing credibility and trust.
Develop genuine connections with your subscribers, leading to increased short-term and long-term sales.
Transform email marketing into a fun, engaging, and highly profitable activity.
Leverage storytelling and serialized narratives to captivate your audience.

Unlike conventional marketing methods, the Art of Email equips you with mindset shifts and behavioral changes that drive exceptional results. It’s not just a course—it’s a paradigm shift for marketers ready to go against the grain and achieve far better outcomes.

Course Schedule

Sept 30:

Module 1: Foreword, Introduction, Strategic Upstream Decisions, Strategy + 10,000′ View, How to Think About Writing, and the Nine Dot Puzzle

Oct 11:

Module 2: Principles of Serialized Narratives
Module 3: Soap Opera Series
Module 4: Relationship Building Series

Oct 18:

Module 5: Value Newsletter
Module 6: Bridge Emails
Module 7: Story-Powered Promotions

Oct 25:

Module 8: Product Launch Series
Module 9: Customer Onboarding Series
Module 10: Putting It All Together
Module 11: Advanced Ideas

Live Workshop Schedule

Engage directly with the creators and your peers in live workshops:

Oct 11: Workshop-Only Content, Q&A Call for Module 1
Oct 18: Workshop-Only Content, Q&A Call for Modules 2-4
Oct 25: Workshop-Only Content, Q&A Call for Modules 5-7, Student Work Review
Nov 1: Workshop-Only Content, Q&A Call for Modules 8-11, Student Work Review
Nov 8: Workshop-Only Content, Final Student Work Review

What You Get

Complete 11-module course covering everything from strategic decisions to advanced storytelling.
Exclusive live workshop content and Q&A calls to deepen your understanding.
Hands-on exercises to refine your storytelling and relationship-building skills.
Access to advanced techniques for onboarding, promotions, and product launches.

Who Should Take This Course?

This course is perfect for marketers, entrepreneurs, and anyone ready to rethink email marketing. If you’re tired of conventional methods and want to master relationship-based marketing, the Art of Email is for you.

Conclusion

Andre Chaperon and Shawn Thing’s Art of Email isn’t just another email marketing course—it’s a transformative experience that redefines how you connect with your audience. If you’re ready to prioritize people over metrics and achieve exceptional results, join the tribe today.