Andre Chaperon & Shawn Twing – The Durable Business

Building a Long-Lasting, Resilient Business

The **Durable Business (TDB)** is a comprehensive framework rooted in timeless principles designed to help entrepreneurs build sustainable, long-term business assets. Whether you’re in the service industry, creating digital products, offering consulting services, or developing knowledge-based virtual products, this program provides actionable insights to take your business from $0 to $100,000 in revenue.

At the core of TDB is a proven strategy based on a momentum-generating flywheel concept, inspired by Jim Collins’ work in Turning the Flywheel. This flywheel approach, credited with driving Amazon’s dominance, acts as the foundation for creating scalable and resilient businesses. The program offers a roadmap for entrepreneurs who want to establish a durable business model that stands the test of time.

What Makes TDB Unique?

As part of the course, Andre Chaperon and Shawn Twing are taking a bold step by practicing what they teach. They will build a brand-new online business from the ground up, starting with no email list, reputation, or pre-existing audience, and scale it to $100,000 in revenue. This real-world application ensures participants can see the frameworks in action and apply them effectively to their ventures.

The Durable Business focuses on overcoming the most challenging phase of any entrepreneurial journey: starting from scratch. Unlike scaling an established business, achieving initial traction and growth requires grit, strategy, and execution—skills this program equips you with.

The Durable Business Framework

The high-level framework that powers TDB is based on four interconnected components that work together to generate momentum. This ‘flywheel’ approach simplifies complex business-building processes into actionable steps, allowing entrepreneurs to focus on what truly matters for long-term success.

What You’ll Learn

• How to identify and implement timeless principles that drive sustainable business growth.
• Step-by-step methods to grow a business from $0 to $100K in revenue, starting from scratch.
• Practical application of the flywheel concept to build momentum and scalability.
• Strategies for breaking into new markets without an existing audience or reputation.
• Insights into avoiding common pitfalls and staying resilient in challenging times.

Why Choose The Durable Business?

TDB isn’t just another business program; it’s a bold experiment in transparency and practicality. Andre and Shawn demonstrate their confidence in the framework by building a business alongside their students, tackling the same challenges participants face. This real-time learning approach ensures you get practical, relatable insights that address the unique hurdles of starting and scaling a business.

Additional Benefits of Joining TDB

• Real-World Application: Learn directly from experts as they implement the framework in a live business scenario.
• Scalable Strategies: Gain a blueprint that grows with your business, from $0 to $100K and beyond.
• Proven Principles: Leverage timeless concepts that have powered successful businesses like Amazon.
• Community Support: Connect with like-minded entrepreneurs navigating similar challenges and share ideas, strategies, and encouragement.
• Comprehensive Insights: Understand the nuances of starting a business from scratch, even in competitive markets.

Why the Flywheel Concept Matters

The flywheel approach simplifies the process of building momentum by breaking it down into manageable components. Each part of the framework feeds into the next, creating a self-sustaining system that accelerates growth. This method ensures that your efforts are focused and strategic, maximizing results while reducing inefficiencies. With TDB, you’ll learn how to harness the power of this concept to create a business that not only survives but thrives in the long run.

Five Reasons to Start Today

The hardest part of any business journey is taking the first step. TDB makes that step easier by providing a clear roadmap and actionable guidance. Here’s why you should begin today:

• Gain a proven framework designed to overcome the toughest phase of business growth.
• Learn from experienced entrepreneurs who practice what they teach.
• Develop skills to enter new markets confidently, without relying on prior reputation.
• Create a resilient, scalable business model that generates lasting momentum.
• Join a supportive community dedicated to building sustainable success.

Start Building Your Durable Business

The Durable Business is your opportunity to create a resilient, long-term asset using proven principles and strategies. Whether you’re launching a new venture or looking to strengthen an existing one, this program equips you with the tools to succeed. Join Andre Chaperon and Shawn Twing today and take the first step toward building a business that stands the test of time.