Andrea Holland & Sarah Elder – PRTraction Coaching Program (Building Authority 2017)

Get Media Exposure and Build Authority Without Hiring a Costly PR Firm

PRTraction Coaching Program by Andrea Holland and Sarah Elder is a 6-week PR coaching course designed for solopreneurs, entrepreneurs, and consultants who want to build authority and credibility in their industries. This program teaches you the ins and outs of media strategy, content creation, and audience engagement without the hefty price tag of a traditional PR firm. Learn how to secure media coverage, turn readers into leads, and establish yourself as a trusted industry expert.

What We Do

We help business owners like you create an impactful PR strategy that delivers results. Our program provides the tools, knowledge, and workflows to guide you through building your media presence, leveraging existing audiences, and sharing your message effectively.

How We Do It

This coaching program spans six weeks, each packed with actionable tips and strategies to help you navigate PR challenges and reach your business goals.

Week 1: Leveraging Existing Audiences & Content Strategy

• Organize your workflow for the next six weeks.
• Identify key audiences who will benefit from your expertise.
• Develop a go-to media strategy with clear goals and tactical steps.
• Create a winning approach for engaging with media outlets.

Week 2: How to Pitch Publications Successfully

• Learn who to contact at various outlets and why.
• Identify key indicators for choosing receptive media outlets.
• Master the process of crafting effective pitches.
• Utilize research skills to target the right gatekeepers.

Weeks 3 & 4: PR Writing – Adding Value Without Self-Promotion

• Raise the quality of your content to provide value to readers.
• Customize your writing for outlets, even as a first-timer.
• Balance brand promotion and audience engagement seamlessly.
• Avoid common pitfalls of self-serving content.

Week 5: Turning Readers into Leads and Sales

• Learn strategies to guide readers back to your website.
• Monitor and capture new leads effectively.

Week 6: Creating Your Editorial Vault

• Build a repository of content for consistent media outreach.
• Repurpose ideas to maintain a sustainable PR strategy.

Why This Program is Perfect for You

This program is specifically designed for solopreneurs and business owners who want to make a big impact without breaking the bank. Whether you’re launching a new business or scaling an existing one, you’ll learn actionable PR techniques to grow your brand and establish industry authority.

Meet Andrea and Sarah

Andrea Holland and Sarah Elder bring years of expertise in PR and journalism to this program. Andrea has worked with global PR firms and coached small business owners on effective storytelling. Sarah has extensive experience supporting Fortune 500 companies and managing large-scale media campaigns. Together, they have crafted a program tailored to entrepreneurs who want affordable and impactful PR solutions.

Why Choose PRTraction Coaching?

• Expert Guidance: Learn from seasoned professionals with decades of combined experience in PR and media strategy.
• Actionable Strategies: Get step-by-step guidance to create and execute a successful PR plan.
• Cost-Effective Solutions: Achieve big business goals without the high cost of hiring a PR agency.
• Real Results: Build credibility, secure media coverage, and convert readers into loyal customers.

Take the First Step Today

The PRTraction Coaching Program is your chance to master the PR game and grow your business. Don’t miss this opportunity to learn proven strategies for building authority and gaining media exposure. Join now and start making an impact as a sought-after expert in your industry.

Additional Benefits

When you enroll, you gain access to exclusive resources, including workflow templates, pitch examples, and media strategy guides. These tools will ensure you’re prepared to execute a successful and sustainable PR plan.