Andrew Foxwell – AAA Program: Assessment, Action, Ascension

Comprehensive Framework for Digital Marketing Success

The AAA Program by Andrew Foxwell is a complete training system designed to help marketers master the art of digital advertising, from foundational assessments to advanced technical setups. Whether you’re a beginner or an experienced advertiser, this program provides the tools, strategies, and resources needed to excel in digital marketing across platforms like Meta, TikTok, and Google.

What You Get

Phase One: Assessment

In the assessment phase, learn how to evaluate client needs, analyze performance metrics, and create actionable insights to guide your strategy. Dive into resources like financial literacy for clients, advanced Meta account audits, and comprehensive reporting templates.

• Customer Assessment and Reporting Overview
• Understanding Hard and Soft Metrics
• Google Data Studio and Supermetrics Reporting
• Resources: MER vs aMER Worksheet, Reporting Worksheet Templates
• Optimization Walkthrough and Advanced Account Audit

Phase Two: Action

This phase focuses on setting up full-funnel strategies, optimizing placements, and refining targeting. Leverage actionable insights to enhance landing pages and implement effective cost cap bids.

• Full Funnel Set-up and Targeting Research
• Placement Considerations and Technical Notes
• Landing Page Audits and Website Teardowns
• Resources: 17 Quick Wins for DTC Landing Pages

Phase Three: Creative

Master the art of ad creatives with resources for storyboarding, creative testing, and influencer collaborations. Learn how to optimize content for platforms like TikTok and Instagram.

• Building and Sourcing Creative
• Creative Testing, Analysis, and Scaling
• Creative Reporting and Review
• Resources: Creative Testing Structure, Safe Zone Templates for TikTok and IG Ads

Phase Four: Diversification

Expand your advertising reach with TikTok Ads, Google Performance Max, and YouTube Ads. Gain foundational knowledge in email and SMS marketing to diversify your campaigns.

• Beginner’s Guide to TikTok Ads
• Google Performance Max and YouTube Ads
• Email and SMS Marketing Basics
• Resources: TikTok Ads Best Practices, Google Affinity Audiences

Phase Five: Tech Checks

Ensure your campaigns are technically sound with thorough pixel checks, event measurements, and conversion API setups. This phase guarantees that your advertising foundation is robust and reliable.

• Pixel and Aggregated Event Measurement (AEM) Checkups
• Conversion API (CAPI) Setup
• Catalog Setup
• Resources: Meta Outage Notifications and Slack RSS Feed Integration

Why Choose the AAA Program?

The AAA Program equips you with a structured approach to advertising success. From in-depth assessments to scalable creative strategies and technical audits, this program ensures you’re ready to tackle challenges in digital marketing. With resources tailored to Meta, TikTok, and Google, you’ll have the tools to achieve measurable results and elevate your advertising game.

Take Your Digital Marketing to New Heights

Whether you’re refining your existing campaigns or starting from scratch, Andrew Foxwell’s AAA Program provides the expertise and resources to optimize, diversify, and scale your digital advertising efforts. Join today and unlock the full potential of your marketing strategies.