Anna Konchar – Passive Academy Course

WHAT YOU GET?

Powered by Passive Academy™ is a 12-week program that includes everything you need to know to create and grow your digital course or membership using paid ads.

It contains step-by-step videos, worksheets, templates, coaching, and more to help you learn and implement the material.

In the Powered by Passive Academy, you’ll learn how to…

• Identify your million-dollar offer idea and choose the topic for your course or membership BEFORE you create anything.
• Sell your course or membership WITHOUT having to grow an audience or email list first.
• Price your course or membership for maximum profit and scalability.
• Build your money-making machine that converts cold audiences (people who have never heard of you before) into a sale.
• Bring in new leads and make passive income every single day using Facebook and Instagram ads!

PHASE ONE

Million Dollar Offer:

It all starts with a phenomenal offer.

In the first phase of the program, you’ll validate your ideas using our Offer Temperature Test™ system! This ensures there is demand for your offer BEFORE you create anything and helps you position and message your product so it is easy to sell.

You’re going to learn:

• How to come up with your best course, membership, or coaching program idea, even if you have no ideas right now.
• Validate your ideas by using our fail-proof testing system using Facebook & Instagram ads ($100–$200 investment).
• Know exactly which idea is your million-dollar offer BEFORE you create anything, so you don’t waste your time and energy creating something people don’t want to buy.
• If you already have a digital product or program, how to position your offer and sell it to cold audiences for maximum scalability.

PHASE TWO

High Performing Digital Products:

The type of product you choose to create and how you set it up is key to ensuring it’s scalable and profitable.

Here you’ll learn what type of passive income product to create and how to deliver it based on your goals for business, desired lifestyle, and your ideal student.

You’re going to learn:

• The pros and cons of each type of digital product: Course, membership, or coaching program. Which is better?
• How to put together the content in your product, what to include in your lessons, and the optimal length of your program.
• How to price your product and whether or not to offer things like payment plans and guarantees.
• What to include and not include in your program to make it scalable and get your students great results!

PHASE THREE

Simple Million Dollar Sales System:

This is the most exciting part of the program.

Now that you have your million-dollar offer idea, it’s time to create your money-making sales machine! This is where you’ll learn how to get your first students enrolled as quickly as possible so you can start making money ASAP!

You’re going to learn:

• How to create a high-converting automated sales system using webinars, sales pages, and email sequences.
• Webinar secrets (live and recorded!), how to keep people engaged and watching, plus my webinar template!
• How to name your product and webinar.
• How to easily write your sales email sequence (templates and examples included!).
• How to put together a simple, high-converting sales page in a few hours, not days.
• Facebook & Instagram ads strategy for the launch of your program.
• Tech tutorials on putting everything together in Kajabi and Ads Manager.
• Important metrics to look at to optimize your sales.
• How to analyze your results and optimize your sales funnel!

TOP LEVEL SUPPORT

Coaching & Community:

12 Weeks Access to:

• Private community: Having a community of peers helps you stay accountable so you stay on track to reaching your goals, serves as a sounding board for your ideas, and gives you another way to get your questions answered quickly from me and my team.
• Get personalized answers on our bi-weekly group coaching calls. These calls are recorded, so even if you can’t attend live, you still get the support you need!
• Monthly student newsletter where I share industry insights, inspiration, and ideas for your business, plus updates to the program.

PAID ADVERTISING

Facebook & Instagram Ads Support:

Facebook & Instagram ads are an essential part of growing your online business, but all the tech stuff can be a little overwhelming.

That’s why, in addition to the comprehensive paid advertising training in the course curriculum, you’ll also have bi-weekly Facebook & Instagram ads support calls!

During the ad support calls, you can get help with things like:

• Meta ads manager and making sure the pixel is set up correctly.
• How to write high-converting ad copy, headlines, and the types of images and videos to use to stop the scroll and get someone to click.
• Types of campaigns you should be using and the best audiences to target for your product.
• How to generate leads and profitably use ads to sell your program.