April Hardy – Elevate With eCommerce

WHAT YOU GET?

MODULE 1: Client Attraction and Onboarding

We dive head-first into the essential skills of attracting and onboarding clients, a crucial first step in your Shopify design journey. This module is designed to transform your approach to client interactions, ensuring you start every project on the right foot.

KEY TAKE-AWAYS:

• Attracting the Ideal Client
• The Art of the Discovery Call
• Onboarding Processes & Best Practices
• Establishing Trust and Credibility
• Setting the Project Scope and Expectations
• Pricing your Projects Formula

ACCOMPANYING RESOURCES:

• The Website Planner (Lead Magnet) Template
• Attracting Dream Clients Workbook
• Onboarding Process Checklist
• Declining Projects Prompts Guide
• Setting Boundaries Prompt Guide
• Project Proposal Template (Canva & InDesign)
• Four interactive quizzes

MODULE 2: Project and Asset Management

This module delves into the critical world of project management, specifically tailored for Shopify design projects. This module is crafted to empower you with the know-how to manage projects efficiently, ensuring each step progresses smoothly towards success.

KEY TAKE-AWAYS:

• Fundamentals of successful project management
• Effective communication and collaboration
• Project Management overview leveraging Asana as your Platform
• Becoming a Shopify Partner
• Creating (free) Development Stores
• Assets management inside of Google Drive

ACCOMPANYING RESOURCES:

• Asana Board Template (specific to a Shopify Project)
• Client Welcome Email Script
• Master Google Drive Format
• Copy & SEO Guide Template (Canva)
• Product Photography Guide Template (Canva)

MODULE 3: Product Importing and Integration

Module three focuses on the essentials of product management within Shopify plus the planning stages of pages, blogs, and juicy product information with Metafields & Metaobjects. This module is carefully designed to provide you with a thorough understanding and hands-on skills in managing products and content pages essential to any Shopify website.

KEY TAKE-AWAYS:

• Deep focus on the Products Dashboard
• Bulk Importing products in a flash
• Collection and Product Mapping
• Adding blogs
• Adding pages & page templates
• Metafield mapping with examples
• Metaobject mapping with examples
• Ins and outs of navigation & sitemap planning
• Customising your default theme content (ie. overriding Shopify’s ‘boring’ words like add to cart & making them on-brand)

ACCOMPANYING RESOURCES:

• Fully mapped product CSV’s ready for import
• Shopify Terms Ideas Library Spreadsheet
• Two Interactive Quizzes

MODULE 4: Let The Fun Begin!

Module four is where the fun begins! We have laid the foundation of our site with our product, pages & brand information integrated, now it’s time to work our magic & begin customising our theme. I also include the CSS Series – a library of over 10+ (and growing) lessons teaching you tips & tricks to elevate your designs using simple CSS. This is the Module you came for, and we have delivered the goods!

KEY TAKE-AWAYS:

• Original vs. 2.0 Themes and the key differences/what to look for
• How to conduct design research to ensure you have direction for your site design and theme choice
• Introduction to the theme editor
• Getting started with CSS
• Adding custom fonts, customising elements, hiding sections, manipulating flex sections, creating transparent headers, targeting and styling text, targeting other CSS classes & SO MUCH MORE!
• Choosing a Theme
• Entire walk-through of me designing The Minimalist Fragrance House site
• Entire walk-through of me designing Femme Haus Loungewear (coming soon)

ACCOMPANYING RESOURCES:

• Design Research Workbook
• Notion CSS Library
• Notion Theme Library
• Custom ‘Featured Product Section’ ready to plug into any free Shopify Theme
• 2 Interactive Quizzes
• Submit your site design for personalised feedback

MODULE 5: Apps and Marketing

Module Five is dedicated to unraveling the intricacies of Shopify apps. This module offers comprehensive insights into the most popular and highly requested Shopify apps and functions, equipping you with the know-how to enhance your eCommerce sites’ functionality and user experience.

KEY TAKE-AWAYS:

• Discounts & discount strategies
• Build a Bundle (no app required)
• Upsell Product Integration (no app required)
• Favourite App Overview
• Creating Gift Cards
• Shopify Forms App deep-dive
• Shopify Email Marketing App deep-dive (lesson dropping by Mid December ‘23)
• Free Gift at Cart App walk-through
• Judgeme Reviews App Configuration
• The solution to Shopify’s 100 elusive variant limit
• Klaviyo Email Marketing deep-dive (coming soon)

ACCOMPANYING RESOURCES:

• Notion App Library
• Interactive Quizzes

MODULE 6: Shopify Backend Settings and Launching

Module six takes you through the vital aspects of Shopify’s back-end settings and the critical steps for preparing your site for launch. This module is tailored to give you a comprehensive understanding of the setup and configuration processes that ensure a smooth and successful launch of your Shopify store.

KEY TAKE-AWAYS:

• Handing over site ownership to your client
• Shopify backend business settings configuration
• Shipping settings
• SEO and Google Console
• Creating site mockups and assets in Photoshop