Augment – The Augment MBA
Your Modern MBA for Startup Success

Gain the strategic mindset of a top-tier MBA without the cost or time commitment. This program provides a complete, holistic curriculum for mastering strategy, entrepreneurship, AI, sales, and leadership to accelerate your business growth.

Here’s What You Get: The Augment MBA System

  • 720+ Classes with 40 Hours of Content

    Get instant access to a massive library of video lessons and resources that provide a comprehensive, holistic education in all aspects of modern business.

  • Office Hours and Live Events

    Get direct support and guidance during live sessions, ensuring you can work through any challenges and get personalized feedback on your business.

  • LinkedIn Certificate of Completion

    Receive a professional certificate that you can use to showcase your new skills and expertise to clients and on your resume.

  • Downloadable PDFs and Interactive Case Studies

    Get a suite of resources that save you time and guesswork, and learn from real-world examples that illustrate successful business strategies.

  • Lifetime Access to All Content

    Get lifetime access to all course materials and resources, ensuring your skills and knowledge are always up-to-date with the latest trends and best practices.

  • Community Platform & Events

    Join a network of like-minded individuals who share insights, support, and collaborate with one another, making your learning journey more engaging and effective.

01. Strategy & Innovation

11 modules, 20 lessons

This introductory module dives into the core principles that guide decision-making and problem-solving in the startup world. Learn how to identify market opportunities, size your market, and build a customer-centric approach to your business.

  • The Problem-Oriented Mindset
  • Steve Blank’s Value Proposition Formula
  • Assessing Market Opportunities & Sizing
  • Picking the right Business Model
  • The Customer-Centric Approach & Discovery Journey
  • The Product Adoption Curve

02. Entrepreneurship

8 modules, 20 lessons

Adopting an entrepreneurial mindset is key to success at all stages of business. This module brings you insights into how the world’s most brilliant entrepreneurs spot ideas, find customers, and scale businesses with speed and confidence.

  • The Entrepreneurial Mindset & The Three Ingredients of a Business Idea.
  • Building an Minimum Viable Product & Go-To Market Strategies.
  • Blue Ocean vs. Red Ocean Markets & Learning from Failure.
  • Picking the right Co-Founders & Competing with Giants.
  • The Art of Pivoting & Bootstrapping vs. Raising Funds.
  • Fighting Resistance with lessons from Shazam.

03. AI for Business

8 modules, 98 lessons

Master the mindset that separates casual **AI users** from power users. In this module, you’ll learn the four key principles that transform AI into a consistent force multiplier for everything you do—all with the man who introduced ChatGPT to the world.

  • Mastering AI integration at Work & Avoiding Errors.
  • The History of AI and What’s Next.
  • Breaking Through Creative Bottlenecks with AI.
  • Using AI to Eliminate Friction and Drive Innovation.

04. Leadership

13 modules, 15 lessons

Learn how to build a strong team from some of the world’s most successful entrepreneurs & executives. This module provides a complete framework for becoming an effective and impactful leader.

  • Setting stretch goals with the OKR Framework.
  • The Sandboxing Framework & Aligning Missions, Goals and Results.
  • Task Prioritization Techniques & Running Effective Meetings with Amazon’s Two Pizzas Rule.
  • Understanding and Combating the HIPPO Effect.
  • Creating Time for Thinking with lessons from Jeff Bezos and Eric Schmidt.
  • Becoming a Heat Shield, overcoming imposter syndrome, and the Anti-Complex Framework.

05. Sales & Negotiation

9 modules, 20 lessons

For entrepreneurs, mastering **sales and negotiation** techniques is essential. This module is designed to equip any entrepreneur with the tools to grow their business through effective sales and communication strategies.

  • Discovering the Buying Motives & The Trusted Adviser Posture.
  • Risk Reversal & The Two Types of Questions.
  • The Power of Attitude & Being Assertive vs. Patient.
  • Using the Voice of Customers & Mastering the Pitch.
  • Building Your Personal Brand for Authority and Trust.

Course Highlights: Why The Augment MBA is a Game-Changer

The Augment MBA is a game-changer because it provides a complete, holistic curriculum that is specifically designed for modern startup success. The program’s core highlight is its integration of timeless business principles with cutting-edge topics like **AI for Business**. This ensures you are not just learning outdated theory but are equipped with the most current strategies for scaling a business in today’s landscape. The inclusion of interactive case studies and a private community provides a dynamic and engaging learning environment that is unmatched by traditional education.

Benefits for Students: A Path to Strategic Business Growth

Enrolling in this program offers a direct path to strategic business growth and a competitive advantage. You will gain a deep understanding of what it takes to build a successful startup, from identifying a niche to mastering sales and negotiation. The program’s focus on a problem-oriented mindset and a customer-centric approach ensures your business is built on a solid foundation of real market need. This is your opportunity to stop guessing and start implementing a proven framework that will help you accelerate your business growth and achieve long-term success.

What’s In It for You? The Shortcut to Modern Entrepreneurship

This program is your ultimate shortcut to mastering modern entrepreneurship. You’ll get access to the exact frameworks, case studies, and insights needed to spot ideas, find customers, and scale your business. The inclusion of modules on AI for Business and Leadership ensures you are equipped with the skills needed to lead a team and build a resilient business in a fast-changing world. This is about building a business that is not limited by your current knowledge but is built on a foundation of continuous learning and strategic execution.

Who Should Enroll? The Ambitious Founder and Entrepreneur

The Augment MBA is the perfect fit for ambitious founders, entrepreneurs, and executives who are ready to take their business to the next level. If you are struggling with a lack of a clear strategy, feel overwhelmed by the process of scaling, or simply want to learn how the world’s most brilliant entrepreneurs think, this program is for you. It’s for anyone who is ready to invest in themselves and build a business that is both impactful and profitable.

Course Outcome: A Holistic, Strategic Business Mindset

The ultimate outcome of the Augment MBA is a holistic, strategic business mindset that is designed for success. You will leave with a deep understanding of strategy, entrepreneurship, AI, sales, and leadership. The program’s focus on a comprehensive curriculum, interactive case studies, and a private community ensures you are building a resilient business that can scale to new heights. You’ll feel confident in your ability to lead a team, make smart decisions, and achieve long-term success.