Beast Analytics – Get to Know (& Use the Sh+t Out of) GA4

What You Get

Getting Started with Google Analytics 4

• Welcome! Let’s do this thang
• Property & Stream Setup
• Setting the Foundation of GA4 (Internal Traffic Filters, Cross-Domain Tracking, Data-Retention, etc)
• The Skinny on GA4 Foundations!
• Turning off Auto-Migration

Get a solid start with Google Analytics 4 (GA4). From setting up properties to establishing proper data retention policies, this module will ensure you have the right foundation for reliable data tracking. We also cover essential filters, tracking configurations, and the tools you’ll need to avoid common pitfalls.

Creating and Passing Events

• An Overview of Enhanced Measurement
• What Events Should You Be Tracking?
• How to Create Events in GA4 (Ex. Tracking Email Clicks)
• How to Create GA4 Events Using Tag Manager (Ex. Newsletter Signup)
• Modifying Events in Platform
• Tools for Documentation

Learn how to identify the most valuable events to track on your site and implement them effectively using GA4. From enhanced measurement features to creating custom events through Tag Manager, this module covers it all. Plus, discover how to document your events for seamless collaboration and troubleshooting.

Platform Overview – Primary Navigation

• GA4 vs Universal Analytics (the where’s where)
• An Overview of the New Navigation in GA4
• Primary Navigation > Home (GA4’s Truck Stop)
• Insights – Monitoring Site Stats with Machine Learning
• Primary Navigation > Explore
• Primary Navigation > Advertising (DON’T SKIP, ORGANIC PEEPS!)

Navigate GA4 like a pro! Understand the differences between GA4 and Universal Analytics, master the primary navigation tools, and uncover how machine learning-based insights can revolutionize your data analysis. Don’t overlook the advertising tab—it holds valuable information even for organic marketers.

The Reports – Secondary Navigation (Post-Jun 2023 Setup)

• Post May 2023 Secondary Navigation Explainer
• The Reports – Secondary Navigation (Pre-Jun 2023 Setup)
• Reports Library – Creating Your Secondary Navigation
• Secondary Navigation > Report Snapshot (The Overview of all Overviews)
• Secondary Navigation > Acquisition Reports
• Secondary Navigation > Engagement Reports
• Secondary Navigation > Monetization Reports
• Secondary Navigation > Retention Reports
• Secondary Navigation > User & Tech Reports
• Reporting on Enhanced Measurement Dimensions (Search Terms, Links, Videos, Files, etc)
• How to Interact with Reports

Dive deep into GA4 reports with this comprehensive guide to secondary navigation. Learn to leverage each type of report to uncover actionable insights into user behavior, site performance, and revenue generation. Stay ahead with the latest post-May 2023 updates to the reporting structure.

Advanced Leverage of GA4

• Getting Started with BigQuery
• How to Use Looker Studio with BigQuery
• Move Google Ads Report into Navigation
• Using Audience Builder
• Search Console Data in GA4

Take your GA4 skills to the next level by integrating advanced tools like BigQuery and Looker Studio. Learn how to customize your reporting interface, utilize Search Console data, and harness the power of Audience Builder for precise targeting and segmentation.

Uses of Explore

• Creating Custom Funnels in GA4
• Creating a User Flow in GA4
• User Explorer

Master the “Explore” feature in GA4 to create custom funnels and user flows that provide an in-depth understanding of your website’s visitor behavior. User Explorer adds a layer of detail by tracking individual user interactions, empowering you to fine-tune your strategies.