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Ben Adkins โ€“ Email Inception

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Ben Adkins โ€“ Email Inception

Ben Adkins โ€“ Email Inception

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Ben Adkins โ€“ Email Inception

What is โ€œEmail Inceptionโ€? Itโ€™s a method that you can use to get someone to actually consider something that they might not have otherwise given a second thought to. In shortโ€ฆ This is a method to get someone to break out of their normal thinking patterns and really use their mind to explore an issue. (And couldnโ€™t we use a lot more people actually thinking things through?โ€ฆ especially during this election cycleโ€ฆ no matter who they support at a gut level.)

What Youโ€™ll Learn on the Live โ€œEmail Inceptionโ€ Master Class:

How to Warm up a Cold Prospect so that they Know They Matter

There is a right way to introduce yourself and tell your email subscribers who you are and what you believe in (this is so important). If you do this right, you will repel the โ€œwrong people,โ€ and the โ€œright peopleโ€ will instantly start to love getting emails from you.

How Often You Should Mail Your List to Stay Relevant

I get this question a lot, and Iโ€™m going to answer it once and for all and explain why you should be mailing at a specific frequency.

How to Generate โ€œPattern Interruptsโ€ that Get Emails Opened and Read

If youโ€™ve ever wondered where I come up with the stories that I tell in my emails, youโ€™re about to get the formula. This is how you write emails that are honest, make sense, set people up to understand your product and sale, and represent who you are at the same time.

How to Write an โ€œInception Email Sequenceโ€

This is the big oneโ€ฆ Iโ€™m going to show you how to write an entire sequence and maximize the โ€œbangโ€ from each email. Not every email is designed to sell in this sequence, but each email is designed to set up the sale in a way that isnโ€™t pushy (unless it needs to beโ€ฆ and even then, do it in a cool way).

The Secret to Subject Lines that Get Opened

Iโ€™ll keep this shortโ€ฆ but youโ€™ve seen bad subject linesโ€ฆ and youโ€™ve seen subject lines that seem like they were written by someone who was actually writing โ€œjust to youโ€โ€ฆ.. Iโ€™ll show you how to keep them interesting and personalโ€ฆ. and how to do it over and over.

How to Incorporate Really Good Stories in Your Emails

This is so important. If you can write a good story, people will open up your emails (even if they arenโ€™t going to buy something from you that week/month). Keeping in touch with people is important even when they donโ€™t buyโ€ฆ this time. Stories make this possible.

How to Write Cliffhangers

Have you ever wondered why you got excited about reading a certain personโ€™s emails over and over again? Itโ€™s because they have mastered this. Iโ€™ll show you how to do it.

The Stupid Trick that Doubles Your Response Rate

This one is super simple. But it makes a world of difference. Iโ€™ll show you how.

The โ€œCelebrity Sightingโ€ Email Opener

When you understand this and start using it in your emails, nothing is ever the same. Iโ€™ll show you how I do it and how you can too.

The Reason Why Sales Letters Arenโ€™t Enough

Sales letters are great, but they donโ€™t make as much of a difference as you might think. Iโ€™ll show you how to match a sales letter to your emails so that the email does the majority of the selling for you. (This is important when you promote something, and the sales letter is weakโ€ฆ but the product is great).

The โ€œWhy People Buyโ€ Pyramid

Why do people buy? Pin this up above your desk and youโ€™ll never forget it. Check all the boxes on this list on every sale and youโ€™ll be surprised how much easier selling is.

The โ€œFormat Like a Weirdoโ€ Trick

Youโ€™ve seen me do thisโ€ฆ it might have even annoyed you a little bit (but itโ€™s important and Iโ€™ll show you how and why I do it).

The Every Email Checklist

In shortโ€ฆ Pin this one above your desk tooโ€ฆ and follow it on every email campaign that you write. Not only will your response rate go up on each email, but youโ€™ll start creating subscribers that really care about you. (DO NOT TAKE THIS LIGHTLY).

What Will You Get Out of This?

When you go through this training and you use the tricks, tactics, and resources that Iโ€™m going to give you, youโ€™re going to be able to write 5-8 emails that:

  • Get the attention of your email list subscribers.
  • Captivate them using off-the-wall stories.
  • Get them thinking about a problem in the way you want them to.
  • Predispose them to being open to purchasing a product from you.
  • Explain why your product is a good fitโ€ฆ better than ever before.
  • Transition them from a reader to a buyer.
  • Get them excited to see your name show up in their inbox.
  • Sell more than one product to them. (but do it ethically)

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