Ben Adkins โ Email Inception
What is โEmail Inceptionโ? Itโs a method that you can use to get someone to actually consider something that they might not have otherwise given a second thought to. In shortโฆ This is a method to get someone to break out of their normal thinking patterns and really use their mind to explore an issue. (And couldnโt we use a lot more people actually thinking things through?โฆ especially during this election cycleโฆ no matter who they support at a gut level.)
What Youโll Learn on the Live โEmail Inceptionโ Master Class:
How to Warm up a Cold Prospect so that they Know They Matter
There is a right way to introduce yourself and tell your email subscribers who you are and what you believe in (this is so important). If you do this right, you will repel the โwrong people,โ and the โright peopleโ will instantly start to love getting emails from you.
How Often You Should Mail Your List to Stay Relevant
I get this question a lot, and Iโm going to answer it once and for all and explain why you should be mailing at a specific frequency.
How to Generate โPattern Interruptsโ that Get Emails Opened and Read
If youโve ever wondered where I come up with the stories that I tell in my emails, youโre about to get the formula. This is how you write emails that are honest, make sense, set people up to understand your product and sale, and represent who you are at the same time.
How to Write an โInception Email Sequenceโ
This is the big oneโฆ Iโm going to show you how to write an entire sequence and maximize the โbangโ from each email. Not every email is designed to sell in this sequence, but each email is designed to set up the sale in a way that isnโt pushy (unless it needs to beโฆ and even then, do it in a cool way).
The Secret to Subject Lines that Get Opened
Iโll keep this shortโฆ but youโve seen bad subject linesโฆ and youโve seen subject lines that seem like they were written by someone who was actually writing โjust to youโโฆ.. Iโll show you how to keep them interesting and personalโฆ. and how to do it over and over.
How to Incorporate Really Good Stories in Your Emails
This is so important. If you can write a good story, people will open up your emails (even if they arenโt going to buy something from you that week/month). Keeping in touch with people is important even when they donโt buyโฆ this time. Stories make this possible.
How to Write Cliffhangers
Have you ever wondered why you got excited about reading a certain personโs emails over and over again? Itโs because they have mastered this. Iโll show you how to do it.
The Stupid Trick that Doubles Your Response Rate
This one is super simple. But it makes a world of difference. Iโll show you how.
The โCelebrity Sightingโ Email Opener
When you understand this and start using it in your emails, nothing is ever the same. Iโll show you how I do it and how you can too.
The Reason Why Sales Letters Arenโt Enough
Sales letters are great, but they donโt make as much of a difference as you might think. Iโll show you how to match a sales letter to your emails so that the email does the majority of the selling for you. (This is important when you promote something, and the sales letter is weakโฆ but the product is great).
The โWhy People Buyโ Pyramid
Why do people buy? Pin this up above your desk and youโll never forget it. Check all the boxes on this list on every sale and youโll be surprised how much easier selling is.
The โFormat Like a Weirdoโ Trick
Youโve seen me do thisโฆ it might have even annoyed you a little bit (but itโs important and Iโll show you how and why I do it).
The Every Email Checklist
In shortโฆ Pin this one above your desk tooโฆ and follow it on every email campaign that you write. Not only will your response rate go up on each email, but youโll start creating subscribers that really care about you. (DO NOT TAKE THIS LIGHTLY).
What Will You Get Out of This?
When you go through this training and you use the tricks, tactics, and resources that Iโm going to give you, youโre going to be able to write 5-8 emails that:
- Get the attention of your email list subscribers.
- Captivate them using off-the-wall stories.
- Get them thinking about a problem in the way you want them to.
- Predispose them to being open to purchasing a product from you.
- Explain why your product is a good fitโฆ better than ever before.
- Transition them from a reader to a buyer.
- Get them excited to see your name show up in their inbox.
- Sell more than one product to them. (but do it ethically)