Ben Adkins – Fearless Ad Lab

Face it… Facebook Ad Strategy is Always Changing.

Presenting the Ads Mastermind that Changes With It…

Your Step-by-Step System for Setting Up, Tracking, and Scaling Facebook Ads

So You Can Grow Your Business Using the World’s Largest Social Network. Keep reading to see exactly why THIS IS DIFFERENT than any other Facebook Ads course you’ve ever seen.

What’s Inside of Fearless Ad Lab?

(All of these areas are constantly updated with Facebook’s Current Changes)

Ad Lab Area 1: Foundation of an Amazing Ad

One of the main reasons that people fail when running their ads is that they haven’t done the “non-ad work” that is necessary to have a successful campaign. In this area of Ad Lab, we’ll be laying the foundation of everything you need to set up before even setting up your first ad inside of Facebook.

Inside Lab Area 1 You’ll Learn How to:

• Understand Your Audience’s Real Needs
  If you don’t truly understand what your audience is looking for, all the work you do to dial in the perfect campaign will be wasted. Inside of this section, you’ll learn how to dig deep into your audience’s needs and figure out what they truly want and need.
• Create Your Profit-Focused Sales Funnel
  There is nothing worse than sending perfectly targeted traffic to a not-so-perfect sales funnel. In this section, you’ll learn the methodology behind creating a great online sales funnel and how to apply this model directly to your business.
• Tap into The Ad to Sales Flow Cycle
  If you don’t understand the psychological shifts that occur when someone goes from browsing Facebook to making a purchase, it’s hard to build out your ad and sales funnel. This section explores the psychological stages of the ad-to-sales flow cycle so you can leverage them in your ad campaigns.
• Create The Perfect Ad Blueprint
  After you’ve gone through the foundational exercises, you’ll learn an overview of how to build amazing ad campaigns every time. This section prepares you for all the other areas inside of Fearless Ad Lab.

Once you get through Area 1 of Fearless Ad Lab, you’ll be ready to start building ad campaigns and doing it the right way using the other Ad Lab Areas.

Ad Lab Area 2: Professional Ad Targeting

In this area of Ad Lab, we’ll dive deep into professional targeting techniques, ensuring you get the right exposure for your product at the least possible cost.

Inside Lab Area 2 you’ll Master:

• Ad Setup Hierarchy
  (Campaigns, Ad Sets, Ads explained)
• The Audience Insights Tool
• Location Targeting
• Detailed Interest Targeting
• “And” Targeting
• “Income” Targeting
• “Exclusion” Targeting
• Custom Audience Targeting

Inside this area of Ad Lab, you’ll become a master of all the various targeting options. You’ll learn how to combine them to craft audiences that no one else on the planet has access to, setting you apart from others who are losing money on Facebook Ads.

Ad Lab Area 3: How to Build the Perfect Ad

Once you’ve mastered targeting your ideal audience, you’ll move on to Area 3 and start building ads that speak directly to them in the most effective way possible. In this area of the Lab, you’ll learn exactly how to create the perfect ad.

Inside Lab Area 3 You’ll Learn About:

• The Anatomy of a Great Facebook Ad
  We’ll walk you through the key components of a great ad and how they all fit together. This section sets you up perfectly for the upcoming lessons.
• How to Create the Perfect Ad Image
  You’ll learn how to create, source, and modify the perfect ad image to grab your audience’s attention and drive clicks to your sales funnel (all while keeping ad costs low).
• Ad Copy and Psychology Explained
  We’ll show you the step-by-step methodology for writing effective ad copy that smoothly transitions your audience to your sales funnel.
• How to Build the Ad in the Ad Editor
  Learn exactly how to build your ad in the Facebook Ad Editor the right way, even if you’ve been using Facebook Ads for years.
• How to Split Test Ads the Right Way
  Split testing is essential for creating powerful Facebook Ad campaigns. This section will show you how to set up a split test and optimize your ad results.

Inside this area of Fearless Ad Lab, you’ll master the key elements of building an engaging Facebook ad that attracts attention and drives the right traffic to your sales funnel.

Ad Lab Area 4: Pixels Explained (Conversion Tracking and Retargeting)

The most important thing you can do when running any type of ad is tracking your conversions and optimizing your efforts to maximize your ad spend. In this session, we’ll cover how to use pixels to grow your business and determine whether your ads are effective.

Inside This Lab Area You’ll Master:

• The Facebook Pixel for Retargeting
  Learn how to use the Facebook Pixel to build retargeting lists, which help you get cheaper ads with big ROI.
• The Facebook Pixel for Tracking Conversions
  Learn how to track the effectiveness of your ads with the Facebook Pixel.
• External Pixel Use with Facebook Ads
  This section will cover a special method of tracking using an external (non-Facebook) pixel, especially useful when you can’t use the FB pixel to track everything.
• When to Kill an Ad Set or Campaign (and When to Stick)
  Learn the exact method to determine when to kill ad sets to maximize your ad budget and get cheaper clicks over time.

Once you complete this area of the Lab, you’ll understand how to use tracking pixels to measure your ads’ effectiveness and grow your custom audiences. This is where a lot of money gets made.