Ben Adkins – The Shovel Business

The Shovel Business

Learn the fascinating process behind how Dr. Ben Adkins builds $100k/year businesses by selling essential “Digital Shovels” to niche markets. This program reveals the exact blueprint that has allowed Dr. Adkins to successfully identify, create, and scale digital products in a way that maximizes profitability in niche markets.

What You’re Going to Learn Inside:

Part 1: How to Find Hidden “Shovel Opportunities”

I’ll take you behind the scenes and show you how I find unique opportunities in niche markets before I ever even think about creating a digital asset to sell. This part of the program will teach you how to spot profitable niches with unmet needs, and how to leverage these insights to create digital products that truly stand out in the market. You’ll learn techniques for market research, identifying gaps in the market, and how to approach your research in a strategic way to maximize profitability.

Part 2: Creating Your Shovel Prototype

I’ll walk you through how I create the blueprint behind what my digital asset will be (so that I can get it created fast and for cheap). This module will teach you how to design and structure a digital product that is simple to produce, solves a real problem, and has the potential for mass distribution. You’ll learn the fundamentals of product design, concept validation, and how to ensure that your digital shovel prototype meets the needs of your niche market while being easy to create and scalable.

Part 3: Outsourcing the Build of a High-Quality Shovel (for Cheap)

I’ll show you how to find and hire people to build your high-quality digital assets (so that I can sell their work 1000+ times) to others. This session will focus on how to outsource the production of your digital product effectively. You’ll learn how to find skilled contractors or freelancers, negotiate prices, and manage the quality of the final product. By the end of this part of the program, you’ll be able to delegate the creation process without sacrificing quality, ensuring that you can scale your business quickly.

Part 4: The Shovel Pricing Formula

You’ll learn the math behind setting a price and exactly what to charge for your “Digital Shovel”. This part of the program will break down the pricing strategies I use to maximize profit while ensuring that the price point aligns with the value you’re providing. You’ll also learn how to test your pricing in the market and adjust it as needed to increase conversions. This formula will help you determine the optimal price point for your digital products to maximize sales and revenue.

Part 5: Shovel Selling Hot Spots

You’ll learn exactly how to set up a page to sell your “digital shovel” fast and how to get it in front of your ideal market. This session will focus on creating high-converting sales pages, including copywriting strategies, page layout, and visual elements that grab attention. You’ll also learn how to drive traffic to your sales pages and increase visibility in front of your target audience. Whether through paid ads, organic traffic, or partnerships, this module will teach you how to efficiently promote your digital product and increase your sales.

Part 6: The Full-Time “Digital Shovel” Sales Model

You’ll learn how to scale your Digital Shovel business to 50-100k per year in revenue. In this final part of the program, I’ll show you the proven strategies that can take your digital product business from a side hustle to a full-time, profitable venture. We’ll dive into automation, scaling techniques, and how to manage a growing business. By the end of this part of the program, you’ll have a clear roadmap for growing your business consistently and reaching your financial goals.

Additional Insights: How to Ensure Longevity in the Digital Shovel Business

While building and scaling your digital shovel business is crucial, ensuring its longevity is equally important. You’ll learn how to create a product lifecycle that continuously adapts to market needs and keeps your audience engaged. In addition to selling your initial digital product, you’ll discover how to introduce new features, expand your product line, and even diversify into related digital assets that enhance your existing offerings. This approach will help you build a sustainable business model that thrives over the long term.

Mastering Digital Product Marketing for Ongoing Success

Once you’ve built your digital shovel and it’s ready to go to market, marketing becomes the next big challenge. You’ll learn how to develop effective marketing campaigns that increase awareness, drive conversions, and boost customer retention. From content marketing to email campaigns, social media ads, and influencer partnerships, this module will teach you how to create comprehensive marketing strategies that get your digital shovel in front of the right people. Learn how to utilize the full range of marketing tools to continue growing your sales and reach new audiences.

Building a Customer-Centric Business Model for Higher Retention

It’s not enough to simply attract customers—you must also retain them. In this part of the training, we’ll explore how to develop a customer-centric business model that increases loyalty and reduces churn. You’ll learn how to engage with your customers regularly, provide added value, and create an ongoing relationship that encourages repeat purchases and referrals. Building strong customer relationships will not only improve your bottom line but also help to establish a brand reputation that stands out in a crowded market.

Growing Beyond the Digital Shovel: Scaling Your Digital Business

Once you’ve mastered the digital shovel model, it’s time to consider expanding your digital business. In this bonus module, we’ll explore how to diversify your income streams by introducing complementary products and services. You’ll learn how to leverage your existing customer base to upsell and cross-sell additional digital assets, further increasing your revenue. This section will guide you on how to effectively scale your business, build a robust product portfolio, and create a scalable model that generates more income and greater impact in your chosen niche markets.

Join The Shovel Business Today!

Now is the perfect time to start your own Digital Shovel business. Whether you’re looking to generate side income or build a full-time business, this program provides the exact steps you need to create a scalable, profitable business model. With the insights, strategies, and templates shared in this course, you’ll have everything you need to succeed. Don’t wait—get started today and begin building your digital shovel empire!