Ben Settle โ CopySlacker
Welcome to *CopySlacker*, a powerful course designed to teach you how to write highly persuasive sales copy that converts like crazy. Whether you’re new to copywriting or looking to refine your skills, this course offers invaluable insights and strategies for creating compelling copy that not only attracts attention but also motivates people to take action. Inside, Ben Settle shares some of the most effective (and sometimes unusual) copywriting techniques used by top professionals to write ads, sales letters, and marketing content that generate sales and create massive impact. Youโll learn everything from boosting belief in your product to writing irresistible headlines, using psychology to sell, and much more!
What You Get:
A fast and effective way (taught by sex therapists to men with erectile dysfunction) to get over the โblank page humpโ and kill writers block dead. (Page 143)
In this course, Ben Settle teaches you how to get past writerโs block with a fast, effective technique that was originally used by sex therapists to help men with erectile dysfunction. By applying this method to copywriting, you can instantly overcome creative roadblocks and start writing compelling copy every time. This is a crucial skill for any copywriter looking to maintain productivity without compromising on quality.
How to create nearly instant belief about you and your product in your copy if youโre just starting out and nobody knows who you are. (Pages 148-149)
When youโre just starting out, it can be tough to get people to believe in your product or service. Ben shares powerful strategies to create instant trust and credibility, even if youโre a complete unknown in your market. By following his techniques, youโll learn how to establish belief in your copy from the very first sentence, increasing the likelihood of converting readers into customers.
How to use your competitionโs product testimonials to sell YOUR products. (Page 42)
One of the most ingenious tricks Ben shares is how to use your competitorโs testimonials to sell your own products. By leveraging social proof and trust built by others, you can boost the credibility of your product, even if you donโt have your own testimonials yet. This simple strategy can significantly increase your conversion rates.
A memory training technique that can get your prospects daydreaming about the product youโre selling, and sometimes even unable to get it out of their heads! (Page 75)
Ben reveals a memory technique that will help you create powerful, lasting impressions with your copy. This strategy makes it so your prospects canโt stop thinking about your product, often to the point of obsession. Using this method, youโll ensure your product stays top-of-mind, leading to higher engagement and more sales.
An admittedly weird (but super effective) way to sell wildly expensive products with just one or two sentences! (Page 98)
Selling high-ticket products can be a challenge, but Ben shows you a bizarre yet incredibly effective way to sell expensive items with just a couple of sentences. This simple approach is designed to bypass typical sales objections and make your prospects feel as though theyโve already made the decision to buy before they even finish reading.
Here are some more of the invaluable tips inside Copy Slacker:
The sales-destroying mistake copywriters make when using surveys to do research. (The GAP company once made this blunder and it cost them probably tens of millions in sales. See page 18.)
Ben explains the huge mistake many copywriters make when using surveys for market research, which can destroy the effectiveness of your sales copy. This mistake has cost companies millions, and Ben reveals how to avoid it to ensure your surveys generate valuable data that will help you craft better, more persuasive ads.
An infamous dead comedianโs method for getting attention in his comedy acts that can make your sales copy automatically more credible, more believable, more interesting, and less โadvertisingโ sounding. (Page 68)
Ben shares a secret technique from a dead comedian that can make your copy more engaging and believable. This method has been used to grab attention in comedy acts, and Ben shows you how to apply it to your sales copy to make your writing sound less like a traditional advertisement and more like an interesting, authentic conversation.
The exact number of syllables your words should have (according to one of the best copywriters who ever lived) if youโre selling to a mass market. (Page 28)
Ben reveals the exact number of syllables your words should contain when writing copy for mass markets. This seemingly minor detail is actually a powerful trick used by one of the best copywriters in history to ensure readability and engagement, keeping your prospects hooked from start to finish.
More copywriting secrets youโll learn inside Copy Slacker:
A sneaky way to use your competitorโs products and services to sell yours! (Page 114)
Ben teaches a clever method for using your competitor’s products and services to highlight the benefits of your own offerings. This tactic can give you a competitive edge, making your product more appealing without having to spend as much on traditional marketing or advertising.
A 6-word โOld Faithfulโ sales letter opener any business can use, that works for almost any ad you will ever need to write. (Page 64)
Ben shares a simple yet incredibly powerful sales letter opener that works for almost any type of ad or copy you write. This six-word opener is designed to grab your reader’s attention instantly and draw them in to read the rest of your sales pitch.
Appendix Sections Inside CopySlacker
For those looking to take their copywriting to the next level, *CopySlacker* also includes six valuable appendix sections packed with advanced strategies. These include bullet point templates, secret phrases for credibility, and a massive 491-page swipe file of Benโs own sales letters that have pulled in tens of millions of dollars across various industries. With these bonus resources, youโll be able to generate copy ideas, craft compelling bullets, and adapt proven strategies to your own sales materials.
Unlock the Secrets of Effective Sales Copy
If youโre ready to supercharge your copywriting and create persuasive, high-converting ads, *CopySlacker* is the resource youโve been waiting for. Whether youโre a beginner or an experienced marketer, this course offers proven techniques and insider tips that will elevate your copywriting skills and help you sell more effectively than ever before. With a wealth of strategies that are easy to implement, youโll soon be writing copy that engages, persuades, and converts like a pro.
Start Writing Compelling Copy Today
Donโt let another day go by without improving your sales copy. *CopySlacker* offers everything you need to craft copy that grabs attention, builds trust, and drives sales. Start applying these powerful techniques today and watch your business grow as you master the art of writing persuasive copy.