Ben Settle – Email Client Horde

1. A special kind of sales pitch the “mad man” era genius David Ogilvy used to pack his agency with some of the best clients on the planet. (And, how to apply what he did to your business’s emails so you can do the same.) Page 24

2. A counter intuitive way for getting better and bigger paying clients for your business by bragging to them about how high your fees are! (One of the most in-demand sales speakers & trainers on the planet teaches this, and it can potentially do more to set you up with new clients than probably anything you’ll learn anywhere else.) Page 88

3. How Earl Nightingale used the scientific laws of physics in a secret way to attract clients and customers in droves… and how to use his same method to get new clients pounding on your company’s door, too. (I used this little-talked about method to land the four best and highest paying clients I ever had during my 9 year stint as a freelancer. It’s ridiculously simple, and can also help you achieve nearly any other goal you want in life.) Page 15

4. A clever “tool” that can do all the sifting and sorting for you when looking for clients, so you only hear from the ones pre-sold and eager to hire you! (I learned this from a Harvard Business School speaker and interim CIO of two publicly traded companies I briefly almost worked for. And, it’s the backbone of why my methodology works so reliably.) Page 28

5. The 3-second trick that can create far higher quality prospects for your freelancer business. (This is one of the simplest and most valuable things any copywriter can do to get instant credibility, almost automatically get the attention of serious clients, and command bigger fees. Best part? You can literally do this to your business in mere seconds.) Page 41

6. An old school direct sales method that lets you pre-sell copywriting clients on hiring your business… while also getting paid by them at the same time! (A few smart, “in the know” direct sales industry distributors figured out how to make money while prospecting like this decades ago. And, it also works just as well to help copywriters get more cash flowing in while still looking for additional clients.) Page 42

7. A sneaky marketing trick (used by wealthy food companies) that can potentially make yourself the only copywriter clients want to hire. (For example: I had a $30 million per year business owner client who might have made a lot more money had he tested other copywriters against me. But he refused. Why? It’s certainly not because of my sparkling personality! No, it is because the way my methodology for getting clients works made him only want to deal with me and nobody else.) Page 46

8. A totally unorthodox way used by one of the world’s top A-list copywriters to eliminate the common, “Why should I hire you?” gotcha question. (This not only kills one of the most frustrating objections freelancers hear, but it also builds your credibility and gets clients practically stalking you down to hire you, if you do it correctly.) Page 48

9. An ingenious 2-step trick for making more fees by writing less! (This is another A-list copywriter’s secret that can potentially get your schedule stuffed with copywriting clients. It’s simple, too. And has nothing to do with your writing “talent.”) Page 84

10. Insider ways to “jimmy” your marketing so you only deal with clients who already want to hire you before you even talk to them! (Even better: These ways require zero convincing, begging, pitching, or manipulating whatsoever. Fun begins on page 50.)

11. The real reason world-class doctors are seen as geniuses and can command outrageous fees… and how to apply what they do to your freelance business!

Here are some more of the secrets waiting inside for you:

12. A long list of “already brainstormed for you” email ideas designed to bring a horde of clients rushing to your doorstep! (These ideas start on page 61 and are custom-tailored especially to client psychology — including exactly what they want to hear from a freelancer they are thinking about hiring.)

13. How to use your writing schedule to “irk” would-be clients into wanting to hire you… and maybe even wanting to pay you more than they would otherwise! (One of the highest paid and in-demand copywriters on the planet does this, and it’s so simple, obvious, and easy, most people have a hard time believing it works. That is, until they try it and see for themselves…) Page 79

14. How to effortlessly “snuff out” sticker shock when you quote your fees. (While also weeding out the time wasters, cheapskates, freebie seekers, and low-quality clients.) Page 89

15. A stupid phrase copywriters on Facebook use every day that will kill your chances of landing high-quality clients. (Frankly, you are better off not using this phrase at all when marketing yourself if you want to be taken seriously — whether on Facebook or anywhere else.) Page 80

16. How to use an ordinary waiting list to land more copywriting clients for your freelancing business! (The psychology behind this can help “flip the script” so clients pursue you, instead of you pursuing them. Do it right, and you can all but take your pick of who you want to write copy for, and have a far easier time getting paid what you ask.) Page 81

17. How to “rig” it so you only deal with the best, non-flaky, eager-to-pay clients, and never have to waste even a second on the bum clients who want you to work for peanuts or for free. (There’s admittedly nothing sexy about this tip, but it can save you a lot of time, frustration, and grief.) Page 86

18. The ONLY thing you should ever promote in your ads, emails, business cards, or in any of your business’s marketing. (Most people reflexively promote themselves, or their name, or their blog, or their business name, or their phone number, or their social media pages, or any number of things that will only drive down their chances of getting hired by clients. Do what you’ll find taught on page 56 instead, and I believe you will experience a much more consistent lead flow.)

19. The absolute worst place on the planet to find clients that freelancers always seem to want to waste their time on. (This place is even worse than the freelancer marketplace sites, and is like playing the freelancing game on hard mode. I’ll show you how to not only play the freelancing game on easy mode, but the quality of businesses you write for will be much better, too.) Page 44

20. 4 freelancer-friendly tips for building an email list of client leads so qualified they probably won’t even bother looking at other copywriters! (These may not be sexy, but they have teeth for building a good list of solid leads over time, and starting right away. You can get the scoop about them on page 58.)

21. Where to find one of the best “untapped”, most underrated, and super qualified sources of client leads for your business on the internet. (Full disclosure: You won’t get a ton of leads from this. But, the few you do get will often be good quality, and some will probably even be ready to hire you before you talk to them!) Page 58

22. The deadly persuasion “sin” (even talented copywriters succumb to) that makes you as repulsive as rotting garbage in the sun to clients!

We’re still not done. Here are even more of the tips inside:

23. Another gem from David “King Of Madison Avenue” Ogilvy: What a furniture store salesman taught him about gaining the trust of high-quality (and high-ticket) clients & customers. (David Ogilvy was so entranced by what he learned from the furniture salesman that day, he made all his employees incorporate it into his agency’s advertising when possible.) Page 88

24. A ridiculously effective way (used by one of history’s most successful life insurance salesmen) that can get clients selling themselves on hiring you! (No fancy one-liners, tricks, closes, or pressure required. Simply apply what this master salesman did, and watch how clients react.) Page 96

25. A special way of writing copy (I learned directly from one of the top A-list copywriters in the business), that makes all your emails more persuasive to clients looking to hire a good copywriter. (Bonus: It’ll also make the copy you write for your clients more profitable, too.) Page 67

26. The best topic to write about if you want to arrange it so clients reading your emails almost can’t look away. (I picked this up from studying the great comic book creator Stan Lee. It’s the big secret to how his characters — like Spiderman, for example — have been responsible for generating billions of dollars in the past 50 years. On pages 68-69 you’ll see how to apply it to get your schedule packed with client work.)

27. What two of the world’s highest paid (and most in-demand) copywriters do to keep themselves booked out years in advance with client work. (Interesting fact: this secret is also used by certain celebrities to get constant media attention and, also, smart politicians to get bills passed, nab more votes, and have more influence, too.) Page 70

28. The two “selling without pitching” rules for closing more clients with minimal effort. (By following these two rules I would more often than not have clients bluntly ask, “can I hire you???” with my fees not even being an object. I’ll show you exactly what I did to get those kinds of reactions.) Page 91

29. A sneaky way of getting testimonials about your copywriting services before you get a client or have even written a word of copy for anyone else! (Perfect for if you don’t have a lot of testimonials — simply follow my instructions and enjoy the credibility boost.) Page 55

30. How to get clients to pay you to merely talk to them about their copywriting projects! (This is used by one of my copywriter friends who has written for nearly every single big name internet marketing guru you’ve ever heard of. And it works so reliably it’s astonishing so few copywriters know about it, much less use it.) Page 60

31. The 3-word secret for writing emails that draws clients to your freelance copywriting business like controversy to Donald Trump! (Apply this to your emails and clients will have almost no choice but to notice you.) Page 62

32. A quickie “crash course” in how to write emails clients love to read and hire copywriters from. (Extra benefit: Learning this gives you another skill you can offer to clients: Email copywriting — which many clients pay big bucks for. Get the details beginning on page 61.)