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Ben Settle โ€“ Infotainment Jackpot

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Ben Settle โ€“ Infotainment Jackpot

Ben Settle โ€“ Infotainment Jackpot

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Ben Settle โ€“ Infotainment Jackpot

What You Get:

The 21 most profitable ways Iโ€™ve used to combine information with entertainment (what โ€œinfotainmentโ€ means) to collectively help generate tens of millions of dollars in sales between my own business and back when I did client work. Here are just a few of the secrets I taught that day, that the Agora Copy Chief who flew me in said had a part in growing their already massive company 4x:

Secrets Included in This Course:

  • The spooky persuasion technique used by Old Testament prophets to sell even their worst enemies (including pagan priests!) on changing their religions. (Page 28)
  • The court jesterโ€™s guide to getting away with being obnoxiously politically incorrect in your marketing. (This secret saved many a court jesterโ€™s life back in the days of blood-thirsty kings, emperors, and rulers. Not only is it extremely persuasive, but people love when you do it, too โ€” even if they disagree with whatever youโ€™re saying.) (Page 37)
  • How the late marketing genius Gary Halbert kept peoplesโ€™ eyes glued to his ads โ€” even when there was zero content, value, or anything but a blatant sales pitch. (This technique was also used brilliantly in a popular 1990โ€™s Van Halen music video, too, which helped win it multiple awards.) (Pages 41-42)
  • The โ€œwet dreamโ€ secret of creating emails, ads, podcasts, articles, and other marketing documents people almost canโ€™t forgetโ€ฆ and that they may sometimes even love buying from. (Page 39)
  • A little-talked about way to use hardcore rage and anger to get your list to quickly trust you and feel safe buying from you. (Page 43)
  • How to make even blatant sales pitches fascinating for people to read. (The late, great copywriter Gene Schwartz did this, and it was also brilliantly used by the TV shows โ€œStar Trek: The Next Generationโ€ and โ€œSmallvilleโ€ to boost their ratings โ€” hereโ€™s how you can use it to grow your business, too.) (Page 30)
  • A secret way of using typos to get even โ€œfire breathingโ€ grammar nazis eagerly buying from you! (Pages 25-26)
  • An honest, no-bull crap way to use infotainment to potentially make a fortuneโ€ฆ even if you donโ€™t know what youโ€™re talking about! (Iโ€™m not saying you should become a fraudโ€ฆ but certain authors have made millions by being completely wrong about what they teach by using this secret โ€” just imagine the impact it can have when you legitimately do know what youโ€™re talking aboutโ€ฆ) (Pages 20-21)
  • How to โ€œflipโ€ haters into raving fans and buyers. (Marvel Comics accidentally discovered this in the late 80โ€™s, and it works almost like magic for keeping audiences coming back for more of your businessโ€™s marketing pitches. Bonus benefit: It can also sometimes create the best customers youโ€™ll ever have the pleasure of dealing with.) (Page 42)
  • When you can โ€œget awayโ€ with using profanity in your ads, emails, blogs, videos, podcasts, and any other marketing channel you use in your business โ€” and exactly how often you should do it for maximum impact. (The great General Patton did this to save soldiers from dying, and it can also potentially save a lot of dying sales, tooโ€ฆ if you do it right, and if it makes sense with your brand and personality. Details on page 26.)
  • A totally unorthodox way to increase your sales by giving away less (One high-rated ESPN talk show host blew away everyone in his time slot doing this โ€” hereโ€™s how you can wield this method to get people scrambling over themselves to buy from your business, too.) (Page 19)
  • How to use infotainment to transform dull and boring content into riveting โ€œmust haveโ€ products people almost canโ€™t buy fast enough. (This method made one of my clients so much money during the first day of a product launch, he sent everyone home early. Hereโ€™s how to use this in your businessโ€™s ads, emails, podcasts, or in any other medium you sell with.) (Page 33)
  • How Sam Raimiโ€™s movie โ€œSpiderman 2โ€ reveals exactly what you need to know about standing out in any market, with any product โ€” regardless of how much you know about marketing or advertising your business now. (Page 24)
  • A disturbing fact: At least 25% of American women are on anti-depressants โ€” hereโ€™s how to (ethically) use this news to increase your businessโ€™s sales (whether you sell to men or women). (Page 28)
  • A quick โ€œcrash courseโ€ in how people are hardwired to be persuaded. (I learned this while taking a memory training course in college. And itโ€™s used by everything from ancient religious textsโ€ฆ to blood-thirsty propaganda machinesโ€ฆ to eccentric bestselling authors to naturally crawl inside someoneโ€™s psychology, and persuade them to sometimes do almost whatever you want โ€” including buy your businessโ€™s products or services.) (Page 25)
  • A simple strategy used by Fox News, CNN, MSNBC, and other cable news channels that can make your business far more sales while doing far less work. (Page 22)
  • How people with boring personalities can legally & ethically โ€œliftโ€ the hard work of other writers with more natural wit and charisma. (Pages 29-30)
  • The best part of magazines and newspapers to swipe copy from. (And nope, it ainโ€™t the advertisements, classifieds, covers, or headlines.) (Page 30)
  • How your high falutinโ€™ expert status is probably burgling your business out of thousands (even tens of thousands) of dollars in sales each year. (Page 20)
  • A โ€œmagic bulletโ€ way to profit from the 50 Shades of Gray books โ€” regardless of what your business sells or who you sell to. (Pages 32-33)
  • A secret used by Facebook that can get even people with fruit fly-level attention spans almost hopelessly engaged with your content. (Do this right and your leads, readers, and audience have almost no choice but to drop what theyโ€™re doing and pay attention to what youโ€™re selling.) (Pages 46-47)
  • How investment celebrities, political pundits, and the army of TV psychics popping up make out like bandits year after yearโ€ฆ even when theyโ€™re always wrong! (And how to use their quirky little secret to make more sales in your own business.) (Page 36)
  • How to give your product nearly โ€œskeptic proofโ€ credibility even if nobody has ever heard of it before. (Page 34)
  • How to take the โ€œstingโ€ out of getting a speeding ticket (and other so-called โ€œbadโ€ things that happen to you) by turning it into cash-in-the-bank sales for your business. (Page 39)
  • A clever (and very sneaky) way to make more sales in your business by telling people NOT to buy from you. (Page 19)
  • How to profit from erectile dysfunction and other embarrassing things in your marketing. (Page 49)

Additional Secrets and Strategies:

  • How to use the diabolical โ€œsocial sinโ€ of cultural appropriation to capture even the most stubbornly low attention spans! (Page 76)
  • How to (tastefully & in a G-rated way) use the infamous โ€œhung like a horseโ€ story-telling method to get readership, engagement, and attention even from people who ordinarily would ignore your marketing! (Page 251)
  • How the best standup comedians โ€” like Bill Burr โ€” โ€œtapโ€ into their audienceโ€™s brain chemistry to get them literally addicted to hearing their jokesโ€ฆ and how to use this phenomenon to make more sales in your business. (Page 183)
  • The โ€œcocaine in your prostateโ€ secret for jolting people out of being bored and complacent, and carefully and eagerly reading your offers. (Page 283)
  • A swipe file of words that can almost instantly โ€” with but a few key strokes โ€” make your marketing more entertaining, fun to read, and, yes, profitable. (Page 138)
  • How to have a personal brand so strong people are almost irrationally drawn and loyal to. (Page 126)

Hereโ€™s What Else Youโ€™ll Learn:

  • How Earl Nightingale used blatant shaming and mockery to become one the 20th centuryโ€™s most famous success gurus. (Page 261)
  • How to interview people for your podcasts or products that makes your content so fascinating people almost canโ€™t stop listeningโ€ฆ even if they want to! (Page 174)
  • The exact best attitude to have in your marketing & advertising to cut down on โ€” and possibly eliminate โ€” buyer resistance. (Page 122)
  • How one of the greatest living copywriters used โ€œtabloidโ€ headlines to sell millions of dollars worth of products. (Page 280)
  • How one of the most-recognized authors makes boring information so fascinating people canโ€™t stop consuming his books. (Page 257)
  • How to make your business stand out in a crowded market by using unorthodox infotainment strategies. (Page 116)

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