Ben Settle โ Infotainment Jackpot
What You Get:
The 21 most profitable ways Iโve used to combine information with entertainment (what โinfotainmentโ means) to collectively help generate tens of millions of dollars in sales between my own business and back when I did client work. Here are just a few of the secrets I taught that day, that the Agora Copy Chief who flew me in said had a part in growing their already massive company 4x:
Secrets Included in This Course:
- The spooky persuasion technique used by Old Testament prophets to sell even their worst enemies (including pagan priests!) on changing their religions. (Page 28)
- The court jesterโs guide to getting away with being obnoxiously politically incorrect in your marketing. (This secret saved many a court jesterโs life back in the days of blood-thirsty kings, emperors, and rulers. Not only is it extremely persuasive, but people love when you do it, too โ even if they disagree with whatever youโre saying.) (Page 37)
- How the late marketing genius Gary Halbert kept peoplesโ eyes glued to his ads โ even when there was zero content, value, or anything but a blatant sales pitch. (This technique was also used brilliantly in a popular 1990โs Van Halen music video, too, which helped win it multiple awards.) (Pages 41-42)
- The โwet dreamโ secret of creating emails, ads, podcasts, articles, and other marketing documents people almost canโt forgetโฆ and that they may sometimes even love buying from. (Page 39)
- A little-talked about way to use hardcore rage and anger to get your list to quickly trust you and feel safe buying from you. (Page 43)
- How to make even blatant sales pitches fascinating for people to read. (The late, great copywriter Gene Schwartz did this, and it was also brilliantly used by the TV shows โStar Trek: The Next Generationโ and โSmallvilleโ to boost their ratings โ hereโs how you can use it to grow your business, too.) (Page 30)
- A secret way of using typos to get even โfire breathingโ grammar nazis eagerly buying from you! (Pages 25-26)
- An honest, no-bull crap way to use infotainment to potentially make a fortuneโฆ even if you donโt know what youโre talking about! (Iโm not saying you should become a fraudโฆ but certain authors have made millions by being completely wrong about what they teach by using this secret โ just imagine the impact it can have when you legitimately do know what youโre talking aboutโฆ) (Pages 20-21)
- How to โflipโ haters into raving fans and buyers. (Marvel Comics accidentally discovered this in the late 80โs, and it works almost like magic for keeping audiences coming back for more of your businessโs marketing pitches. Bonus benefit: It can also sometimes create the best customers youโll ever have the pleasure of dealing with.) (Page 42)
- When you can โget awayโ with using profanity in your ads, emails, blogs, videos, podcasts, and any other marketing channel you use in your business โ and exactly how often you should do it for maximum impact. (The great General Patton did this to save soldiers from dying, and it can also potentially save a lot of dying sales, tooโฆ if you do it right, and if it makes sense with your brand and personality. Details on page 26.)
- A totally unorthodox way to increase your sales by giving away less (One high-rated ESPN talk show host blew away everyone in his time slot doing this โ hereโs how you can wield this method to get people scrambling over themselves to buy from your business, too.) (Page 19)
- How to use infotainment to transform dull and boring content into riveting โmust haveโ products people almost canโt buy fast enough. (This method made one of my clients so much money during the first day of a product launch, he sent everyone home early. Hereโs how to use this in your businessโs ads, emails, podcasts, or in any other medium you sell with.) (Page 33)
- How Sam Raimiโs movie โSpiderman 2โ reveals exactly what you need to know about standing out in any market, with any product โ regardless of how much you know about marketing or advertising your business now. (Page 24)
- A disturbing fact: At least 25% of American women are on anti-depressants โ hereโs how to (ethically) use this news to increase your businessโs sales (whether you sell to men or women). (Page 28)
- A quick โcrash courseโ in how people are hardwired to be persuaded. (I learned this while taking a memory training course in college. And itโs used by everything from ancient religious textsโฆ to blood-thirsty propaganda machinesโฆ to eccentric bestselling authors to naturally crawl inside someoneโs psychology, and persuade them to sometimes do almost whatever you want โ including buy your businessโs products or services.) (Page 25)
- A simple strategy used by Fox News, CNN, MSNBC, and other cable news channels that can make your business far more sales while doing far less work. (Page 22)
- How people with boring personalities can legally & ethically โliftโ the hard work of other writers with more natural wit and charisma. (Pages 29-30)
- The best part of magazines and newspapers to swipe copy from. (And nope, it ainโt the advertisements, classifieds, covers, or headlines.) (Page 30)
- How your high falutinโ expert status is probably burgling your business out of thousands (even tens of thousands) of dollars in sales each year. (Page 20)
- A โmagic bulletโ way to profit from the 50 Shades of Gray books โ regardless of what your business sells or who you sell to. (Pages 32-33)
- A secret used by Facebook that can get even people with fruit fly-level attention spans almost hopelessly engaged with your content. (Do this right and your leads, readers, and audience have almost no choice but to drop what theyโre doing and pay attention to what youโre selling.) (Pages 46-47)
- How investment celebrities, political pundits, and the army of TV psychics popping up make out like bandits year after yearโฆ even when theyโre always wrong! (And how to use their quirky little secret to make more sales in your own business.) (Page 36)
- How to give your product nearly โskeptic proofโ credibility even if nobody has ever heard of it before. (Page 34)
- How to take the โstingโ out of getting a speeding ticket (and other so-called โbadโ things that happen to you) by turning it into cash-in-the-bank sales for your business. (Page 39)
- A clever (and very sneaky) way to make more sales in your business by telling people NOT to buy from you. (Page 19)
- How to profit from erectile dysfunction and other embarrassing things in your marketing. (Page 49)
Additional Secrets and Strategies:
- How to use the diabolical โsocial sinโ of cultural appropriation to capture even the most stubbornly low attention spans! (Page 76)
- How to (tastefully & in a G-rated way) use the infamous โhung like a horseโ story-telling method to get readership, engagement, and attention even from people who ordinarily would ignore your marketing! (Page 251)
- How the best standup comedians โ like Bill Burr โ โtapโ into their audienceโs brain chemistry to get them literally addicted to hearing their jokesโฆ and how to use this phenomenon to make more sales in your business. (Page 183)
- The โcocaine in your prostateโ secret for jolting people out of being bored and complacent, and carefully and eagerly reading your offers. (Page 283)
- A swipe file of words that can almost instantly โ with but a few key strokes โ make your marketing more entertaining, fun to read, and, yes, profitable. (Page 138)
- How to have a personal brand so strong people are almost irrationally drawn and loyal to. (Page 126)
Hereโs What Else Youโll Learn:
- How Earl Nightingale used blatant shaming and mockery to become one the 20th centuryโs most famous success gurus. (Page 261)
- How to interview people for your podcasts or products that makes your content so fascinating people almost canโt stop listeningโฆ even if they want to! (Page 174)
- The exact best attitude to have in your marketing & advertising to cut down on โ and possibly eliminate โ buyer resistance. (Page 122)
- How one of the greatest living copywriters used โtabloidโ headlines to sell millions of dollars worth of products. (Page 280)
- How one of the most-recognized authors makes boring information so fascinating people canโt stop consuming his books. (Page 257)
- How to make your business stand out in a crowded market by using unorthodox infotainment strategies. (Page 116)