Benjamin Mangold – Google Tag Manager Course

The Ultimate Training to Master GTM, Streamline Your Website Tracking, and Make Data-Driven Decisions with Confidence.

Are you tired of waiting for developers to implement simple tracking codes? Are you concerned that your marketing data isn’t accurate? It’s time to take control. This course is your definitive guide to mastering Google Tag Manager, the essential tool for every modern digital professional.

After taking this comprehensive course, you will be completely confident using Google Tag Manager to expertly implement Google Analytics tracking tags to accurately measure your users. You will not only learn the theory but also master practical, real-world techniques, including exactly how to test your tags and triggers when collecting critical data. This comprehensive course will systematically build your knowledge and skills from the ground up, allowing you to expertly apply tag management to your website (or your client’s website) with precision and efficiency.

• 🚀 How to get started with Google Tag Manager: We’ll guide you through the initial setup, ensuring you have a solid foundation for all future tracking implementations.
• ⚙️ Setting up and configuring Google Tag Manager: Learn the best practices for account structure, container installation, and user permissions for efficient and secure management.
• 🖱️ Tracking custom website actions: Go beyond basic page views and learn to track every valuable user interaction, such as button clicks, form submissions, video views, and scroll depth.
• 🔬 Testing your tags and using environments: Master the GTM debug mode and learn how to use development environments to ensure your tracking is 100% accurate before it goes live.
• 🛠️ Diagnosing issues with your tags and triggers: Become a GTM detective, able to quickly identify, troubleshoot, and fix common tracking problems to maintain data integrity.

• 🏛️ Essential foundations, including concepts and setup.
• 📖 Google Tag Manager terminology explained clearly.
• 📜 Best practices for clean and scalable Google Tag Manager implementation.
• 🎯 Measuring custom actions, including link clicks and user scrolling.
• ⚙️ Mastering the core components: tags, triggers, and variables.
• LAYER Understanding the data layer for advanced tracking.
• ⚡ Identifying different types of events within GTM.
• 🔍 Diagnosing and debugging issues with your tags and triggers.
• 🚀 Firing additional tags, including Google Ads conversions and custom HTML tags.
• 🌿 Using environments to safely test tags before publishing to your live site.
• 🧠 Understanding advanced Google Tag Manager concepts to future-proof your skills.

This course is designed to transform you from a marketer who relies on others for data implementation into a self-sufficient, data-driven professional. The immediate benefit is a dramatic shift from data chaos to data clarity. You will gain the ability to create a single source of truth for your marketing analytics, ensuring that every strategic decision is based on clean, accurate, and reliable data that you have personally validated.

By mastering Google Tag Manager, you become a developer’s best friend and a vital asset to any marketing team. The endless back-and-forth for simple tracking updates becomes a thing of the past. This agility allows you and your team to move at the speed of marketing, launching campaigns and testing new initiatives faster than ever before, without being held up by technical bottlenecks. This efficiency translates directly into a more productive and harmonious workflow.

The digital analytics landscape is in constant flux, with the rise of Google Analytics 4, evolving privacy regulations, and the shift towards server-side tagging. The foundational skills you will learn in this course are not just for today; they are essential for future-proofing your career. Understanding how GTM, the data layer, and event-based tracking work is the bedrock upon which all future analytics adaptations will be built.

Perhaps the most significant outcome is empowerment. The confidence that comes from being able to independently ideate, implement, test, and deploy your own tracking solutions is a true career game-changer. You will no longer feel limited by your technical knowledge. Instead, you’ll be empowered to measure what matters, prove the ROI of your marketing efforts, and take full ownership of your campaign performance from start to finish.

This is your invitation to become the data expert your company needs. This Google Tag Manager course is more than just a series of video lessons; it’s a career-accelerating program that will equip you with one of the most in-demand skills in digital marketing today. Stop guessing and start measuring. Enroll in the course and begin your journey to becoming a true data-driven marketing professional.