Benji and Devesh – Become a Top Content Marketer
Original price was: $147.00.$30.00Current price is: $30.00.
Walk into any business and grow it with content using Grow and Convert’s proven content marketing strategy
We’ve spent 5 years perfecting our content strategy across 40+ different B2B and B2C businesses, and we teach that exact strategy in this course and community:
- How to identify SEO keywords that will drive qualified traffic that converts
- How to write content that outranks the competition
- How to drive traffic to your articles in multiple ways
- How to measure conversions and how to scale your content operation.
What You Get
The Course
Lifetime access to the Grow and Convert content marketing course:
- Know exactly what topics and keywords any company should go after that will drive conversions.
- How to produce content that ranks for buying keywords and attracts high-quality traffic.
- How to grow traffic through active promotion (paid and organic) and SEO strategies.
- How to scale a content operation beyond yourself and build a team for content growth.
The Community
Our course is built directly into a community where you can:
- Ask questions to Benji and Devesh on any challenge and get direct, personalized answers.
- Share your work (keyword strategy, specific blog posts, etc.) and get written or video feedback directly from Benji and Devesh.
- Join monthly live Zoom calls with Benji and Devesh where members ask questions and get live feedback and brainstorming of solutions.
- Connect with other smart, driven marketers, founders, and consultants in our thriving community.
What You Get When You Sign Up
- Lifetime access to all course materials and community resources.
- Watch Benji and Devesh build keyword strategies for multiple types of businesses, so you can replicate their proven methods.
- Access to the community where you can ask questions about any lesson and get responses from both Benji and Devesh.
- Live group coaching via Zoom with Devesh and Benji, where you’ll get tailored advice for your content marketing challenges.
Curriculum
Module 1: Strategy
How to identify high converting keywords and how to develop a content strategy for B2B SaaS, B2C SaaS, service businesses, and eCommerce businesses. Taught via case study. Watch Benji and Devesh do customer research interviews and develop a topic and keyword list for 4 different businesses. See the walkthrough video for more insights.
Module 2: Writing
How to write blog posts that impress your target customers and increase your chances of ranking (even in difficult niches like software development and technical sectors). Detailed line-by-line breakdowns of good vs. bad how-to posts, comparisons, case studies, bottom-of-the-funnel product posts, and more. A deep dive into our pre-writing questionnaire and outlining process, and how and when we use interviews.
Module 3: Promotion
We share how to drive traffic to your blog posts via paid Facebook promotion, paid Twitter promotion, influencer marketing, and community content promotion. Plus, we cover the processes, tools, and services we use for on-page SEO and link building.
Module 4: Conversions
How to attribute leads to content with simple reports inside Google Analytics (the exact reports we use with clients), where to place CTAs in blog posts, and why we use text-based, not image-based CTAs. We also share our content ROI calculator that you can use to calculate the ROI of content marketing for yourself, clients, or management teams.
Module 5: Hiring
We share how we identify great writers to produce content for us, how much we pay them, how we test them, and more. This module will help you scale your content operation effectively by hiring the right talent.
Additional Insights
This course is designed not only to teach you the technical aspects of content marketing but also to build a strong foundation for growing your business with content that converts. Whether you’re a small business or a large enterprise, the principles taught by Benji and Devesh will help you align your content marketing with business goals, ensuring long-term success.
Through the combination of strategy, writing, promotion, conversion optimization, and team-building, you’ll learn how to craft content that doesn’t just drive traffic but drives meaningful, revenue-generating results. With lifetime access to the course and a supportive community, you’ll have all the tools necessary to continually refine and scale your content marketing efforts.
Join us today and start mastering content marketing from two of the best in the industry!
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Original price was: $597.00.$30.00Current price is: $30.00.