Beth and Ezra Barany – Branding for Novelists

Morning Presentation: Branding for Authors – The Essentials

Reaching readers can feel overwhelming with the pressure to blog, post on social media, and send newsletters. You’d rather focus on writing your next book, but where do you begin with marketing?

• How will readers discover your book without a sustainable marketing plan?
• How can you successfully launch your book and gain support?
• What should you say to engage readers and drive sales?

If you’ve poured hours into crafting your novel but are unsure how to promote it effectively, this workshop is designed for you. Whether you’re preparing to publish your first book or struggling to find a coherent promotional strategy for your existing works, Beth Barany’s proven methods will guide you toward clarity, strategy, and peace of mind.

Who This Workshop Is For

The Branding for Authors workshop is ideal for both self-published and traditionally published authors preparing to launch their books. Over 250 students have already used this method to create strong marketing foundations.

What You’ll Learn

• Create a One-Sentence Branding Statement: Develop a clear and compelling message to spread the word about your book.
• Craft an Effective Author Bio: Share your mission and passion through a bio that connects with readers.
• Build a Mailing List: Learn to cultivate a loyal community of readers.
• Design Launch Campaigns: Create targeted strategies to reach your ideal audience.
• Plan Sustainable Promotional Content: Develop a strategy that fits your life and aligns with your brand.

Afternoon Workshop: Foundation of Your Author Branding

Craft Your Author Branding Statement

Many authors believe that promotions rely on giveaways like bookmarks or keychains, but the most powerful promotional tool is often overlooked: the words you use to describe your book. Word of mouth remains the most effective way to sell books, and it all starts with crafting a compelling message.

In this workshop, you’ll learn to generate curiosity about your writing and create an Author Branding Statement that sparks interest. This concise, one-sentence description will help you engage readers, grow your mailing list, and drive traffic to your online platforms. By learning to talk about your story in an impactful way, you’ll attract avid fans and loyal book buyers—all on a zero budget!

Key Ingredients of a Clear Branding Statement

• Your Genre: Define your book’s category to help readers understand your style.
• Your Audience: Identify your ideal readers and their preferences.
• Your Audience’s Desired Experience: Highlight what your readers want to feel or achieve through your book.
• Your Intended Action: Explain the impact you aim to have on your readers.

About the Speaker: Beth Barany

Beth Barany is a Master NLP Practitioner, certified creativity coach, and workshop leader for writers. She runs the Barany School of Fiction, an online school offering courses to help genre fiction writers gain clarity, write confidently, and proudly publish their novels. Beth is the co-author of Plan Your Novel Like a Pro and the award-winning author of the Henrietta The Dragon Slayer series and the paranormal romance Touchstone series. She is also working on a science fiction mystery series. Her mission is to empower writers and readers to find joy in storytelling and creativity.

Why Choose This Workshop?

• Actionable Strategies: Gain practical tools to effectively promote your book.
• Clarity in Marketing: Learn to define your message and connect with your audience.
• Comprehensive Approach: Cover everything from branding statements to sustainable content plans.
• Expert Guidance: Benefit from Beth Barany’s proven methods and industry insights.

Start Building Your Author Brand Today

If you’re ready to transform your book promotion strategy and connect with your readers effectively, the Branding for Authors workshop is the perfect starting point. Gain clarity, build a strong foundation for your marketing efforts, and start reaching your audience with confidence. Enroll today and take the first step toward successful book launches and a thriving author career!