Brendan Dell – Product Positioning Masterclass

Master the Art of Crafting High-Impact Product Pitches

Product Positioning Masterclass by Brendan Dell is an advanced course designed to teach you how to craft compelling product pitches that drive success in the B2B market. Through a combination of theory, tactical implementation, and real-world examples, this course provides actionable insights to help you influence buying decisions and develop high-growth go-to-market strategies. With proven templates and practical walkthroughs, you’ll be equipped to create $1B-worthy pitches that resonate with your audience and close deals.

What You Get in the Course

Course Introduction

• Welcome + Introduction: Overview of the course and its objectives.
• About Me: Learn about Brendan Dell and his expertise in product positioning.
• Outline + Objectives: Understand the structure and goals of the course.

Section 1: Learn What Influences B2B Buying Decisions

• Discover new science revealing what drives buying decisions.
• Understand the role of storytelling as an adaptive evolutionary mechanism.
• Learn about the two key cognitive biases that impact buying behavior.
• Optimize your marketing mix based on your business stage.

Section 2: The Story-Selling Framework

• Overview of course templates and their applications.
• Introduction to the core elements of $1B pitches.
• Learn how to identify your best customers and understand their needs.
• Gain insights into your buyer’s mindset and demand type.
• Define key narrative elements: change, stakes, villain, and promised land.
• Create a high-impact promise that resonates with your audience.

Section 3: Roll-Out

• A crash course on developing a high-growth go-to-market strategy.

Section 4: $1B Walkthroughs

• Detailed case studies of successful pitches from top brands like Zuora, Control Plane, and Sudozi.
• New walkthroughs added monthly to keep the content fresh and relevant.

Included Templates

Gain access to proven templates that streamline your pitch development process:

• $1B pitch collaboration worksheet.
• Competitive landscape + jobs-to-be-done worksheet.
• Opportunity stage proposal template to move prospects from interest to closed deals.
• Facilitation worksheet to guide collaborative efforts.
• $1B framework overview + worksheet for a clear roadmap to success.

Why Choose This Masterclass?

With Brendan Dell’s expertise and actionable guidance, the Product Positioning Masterclass offers a complete toolkit to transform your B2B marketing and sales strategies. Learn to influence buying decisions, craft high-impact narratives, and create pitches that close deals. Whether you’re an entrepreneur, marketer, or business leader, this course empowers you with the skills and templates needed to position your products for maximum success.

Take the next step in your professional journey with the Product Positioning Masterclass!