Brenna McGowan – Pre-Launch Plan Program
Your Blueprint for a Stress-Free Launch

Master the art of pre-selling your offer and creating a strategic content plan that generates buzz, momentum, and buyers. This program provides a complete, step-by-step system for a smooth, stress-free launch without the guesswork or burnout.

Here’s What You Get: The Pre-Launch Plan Program

The **Pre-Launch Plan Program** is a comprehensive, four-module system designed to take the stress and guesswork out of launching a new offer. This program provides a proven framework for clarifying your message, analyzing your market, and creating a strategic content plan that generates buyers before you even open your cart.

Module 1: Clarify and Categorize Your Market

The first step to any great copy or a good strategic plan? Research. In Module 1, you’ll unveil the nuanced complexities and underlying emotions that drive your audience’s buying choices. You’ll dig deep to understand the various stages of awareness of your potential customers and the language your right-fit-ready customer needs to hear so they whip out their credit card when you tell them about your offer. Lastly, you’ll nail your pre-launch messaging and benefits around your offer, so you set yourself apart in an overcrowded marketplace.

Module 2: Analyze Your Existing Content and Audience

You have the research you need to get a strategic plan in place. But now we need to look at the type of content you’ve been putting out into the world and get a good understanding of what’s working—and not working—so you can maximize what’s already resonating and retire the content that isn’t hitting the mark with your audience. You also need to pinpoint exactly where your ideal client is on the **Awareness Journey** and determine right-fit readiness so you’re talking to the right person at the right time to turn them from a passive audience member to a buyer. Lastly, you’ll learn how to analyze your market research (using a mix of AI and human touch)—which is the secret sauce when it comes to creating your pre-launch strategy.

Module 3: Strategize Your Pre-Launch Content Plan

Now that you have all the research, data, and analytics, it’s time to create a strategic content plan. First up, creating a calendar. I let you in on my proprietary process for what you need to say and create week by week during your pre-launch. Then, I’ll show you a repeatable step-by-step system for every launch you do now and in the future, so you create a well-rounded content plan that includes the essentials: Personality, Empathy, Credibility, and Authority. This is how you go beyond nurture content and start creating **conversion content**. I also give you easy ways to inject AI into your strategic plan so you can create a weekly plan in minutes based on research and data.

Module 4: Energize Your Content and Pre-Sell Your Offer

Each module builds on the other! So, now that you have a strategy, it’s time to take your strategy and ideas and turn it into content that creates buzz, momentum, and pre-sells your program, membership, course, or other offer. Because we’ve already brainstormed all your ideas, and your research has told you exactly what your audience needs to know, understand, and believe to be primed for your offer. Now all that’s left is to write the content—which is why I’ve created every email & social media templates & structure imaginable to make this easy for you! Plus, there’s an example for each one. So, not only do you get your pre-launch plan done and copy written, you leave the **Pre-Launch Plan Program** a better copywriter for your business.

Exclusive Bonuses to Accelerate Your Success

  • 1:1 BONUS Call with Brenna McGowan

    When you join PPP Self Study today, you get a 1:1 Bonus call with me, Brenna McGowan, to dive into your pre-launch together! This is your chance to get personalized feedback, clear up any questions, and fine-tune your strategy so your content warms up buyers, pre-sells spots, and sets the stage for a smooth, stress-free launch.

  • Bonus: Launch Email Templates

    Get instant access to launch email templates inspired by my own emails, which have sold tens of thousands of dollars of my program in just days. These templates are designed to build anticipation and get people to happily click over to your sales page to hit “BUY IT NOW.”

Course Highlights: Why The Pre-Launch Plan Program is a Game-Changer

The Pre-Launch Plan Program is a game-changer because it provides a complete, top-to-bottom system for a stress-free launch. The program’s core highlight is its blend of deep market research, content strategy, and done-for-you templates. This ensures you’re not just guessing what to say but are actively creating a plan that is based on the nuanced complexities of your audience. The focus on a “repeatable step-by-step system” is a must-have for any entrepreneur who wants to move beyond inconsistent results and build a predictable, scalable launch process.

Benefits for Students: A Path to Confident, Stress-Free Launches

Enrolling in this program offers a direct path to confident, stress-free launches. You will gain a deep understanding of your ideal client, the skills to create conversion-focused content, and the strategies to pre-sell your offer with ease. The 1:1 bonus call with Brenna provides personalized feedback and guidance, ensuring you’re always on the right track. This is your opportunity to stop the launch anxiety and start building a business that provides consistent revenue and a sense of calm and control.

What’s In It for You? The Shortcut to Launch Mastery

This program is your ultimate shortcut to **launch mastery**. You’ll get access to the exact frameworks, templates, and content strategies needed to create a strategic content plan that generates buzz, momentum, and pre-sells your offer. The inclusion of easy ways to inject AI into your strategic plan saves you from countless hours of work, and the launch email templates provide a clear blueprint for writing emails that prospects actually enjoy reading and happily click over to your sales page. This is about building a business that is not limited by your time or your effort but is built on a foundation of proven, repeatable systems for growth and profitability.

Who Should Enroll? The Ambitious Coach, Creator, and Entrepreneur

The Pre-Launch Plan Program is the perfect fit for a wide range of ambitious professionals. This includes coaches, consultants, course creators, and service-based business owners who are struggling with inconsistent launches, feeling overwhelmed by the pre-launch process, or simply want to learn a predictable, repeatable system for success. It’s for anyone who is ready to take a professional and strategic approach to their business and build a career that is both impactful and financially rewarding.

Course Outcome: A Scalable, Profitable Launch System

The ultimate outcome of the Pre-Launch Plan Program is a scalable, profitable launch system. You will leave with a deep understanding of your audience, a strategic content plan, and a suite of templates and scripts to execute with confidence. The 1:1 bonus call and lifetime course access ensure you have the tools and mentorship needed to continuously improve your launches and scale your business to new heights. You’ll feel confident in your ability to generate buzz, momentum, and buyers for any offer you create.

The Secret to Pre-Selling Your Offer

Many entrepreneurs struggle with selling their offers before they even launch. This program reveals the secret to pre-selling by teaching you how to create a strategic content plan that builds desire, momentum, and buzz. You’ll learn how to use your content to warm up buyers and set the stage for a smooth, stress-free launch. This is a game-changing skill that will help you move beyond a “launch and pray” mentality and build a business that is built on a foundation of massive, irresistible demand.

From a Blank Page to a High-Converting Email

The “Launch Email Templates” bonus is a game-changer for any entrepreneur. It eliminates the struggle of staring at a blank screen and provides a suite of high-converting templates that are inspired by Brenna’s own successful launches. You’ll learn how to customize these templates with your own stories and personality, so you can create launch emails that prospects actually enjoy reading and happily click over to your sales page to hit “BUY IT NOW.” This is a crucial skill that will help you move from a place of struggle to a place of effortless selling.

The Power of AI in Your Content Strategy

This program is at the forefront of modern marketing by integrating AI tools into the strategic planning process. You’ll get easy ways to inject AI into your strategic plan, allowing you to create a weekly content calendar in minutes based on real-world research and data. This is a powerful, innovative way to work smarter, not harder, and build a business that is both efficient and highly profitable. This is about using AI not as a replacement for your creativity but as a powerful co-pilot that helps you work faster, smarter, and with greater impact.

From Nurture to Conversion: The Content Shift

Many creators focus on “nurture content,” but this program teaches you how to go beyond that and create “conversion content.” You’ll learn a repeatable system for creating a well-rounded content plan that includes the essentials: Personality, Empathy, Credibility, and Authority. This is the key to creating content that not only builds a loyal audience but also pre-sells your offer and generates a consistent stream of revenue. This is a game-changing skill that will help you move from a hobby to a profitable business.

The Power of a Personalized Bonus Call

The 1:1 Bonus Call with Brenna McGowan is a powerful and unique feature of this program. It provides you with personalized feedback and guidance on your specific pre-launch plan. This is a priceless asset that will help you fine-tune your strategy, clear up any questions, and ensure your content is perfectly aligned with your offer. This is the key to building a business that is not just a collection of tactics but a cohesive, strategic system that is designed for your success.