Brian Clark (AWAI)
System for Launching a Profitable Newsletter

Discover the comprehensive blueprint for starting and scaling a successful newsletter on Substack. This exclusive training, led by the legendary Brian Clark of Copyblogger and Further, will teach you how to build a clientless writing business, generate sustainable income, and create a passionate community around your ideas. Learn the exact strategies for content creation, audience growth, and monetization used by a master of online publishing.

📣 Here’s What You Get:

📝 SESSION 1: Set Up and Brand Your Substack

The way your newsletter looks, feels, and presents itself is more important than most writers realize. It’s the first impression your audience receives. That’s why in Session 1 of this training, Brian Clark helps you build a professional, trust-building brand from the ground up. This module is dedicated to laying a solid foundation for your online presence, ensuring your Substack newsletter stands out from the start.

You’ll discover:

  • ✓ How to choose a compelling newsletter name and a descriptive summary that magnetically attracts your ideal readers (using Brian’s exclusive “Instant Clarity” framework). This is a crucial step for search engine optimization (SEO) and user engagement.
  • ✓ The exact, practical steps to create your unique visual brand—from logos to color palettes to layout—using Substack’s simple, user-friendly tools (no advanced design skills or graphic design experience needed).
  • ✓ Brian’s proven “Pro Publication” setup that makes your new newsletter feel like an established, authoritative media brand right from the start, building immediate trust and credibility with your audience.
  • ✓ Plus, you’ll craft an “About Page” that effectively turns casual website visitors into eager, loyal subscribers, using the same psychological principles Brian Clark used to build Copyblogger’s massive, devoted following.

By the end of Session 1, you will have:

  • ✓ A magnetic brand that perfectly captures your unique voice and professional vision.
  • ✓ A professionally styled newsletter that stands out instantly in a crowded digital landscape.
  • ✓ A reader experience that builds immediate trust and enhances your credibility.

No more wondering if your newsletter setup looks “amateur” or “unprofessional.” You will have the confidence of knowing your foundation is rock-solid because you built it step-by-step with someone who has successfully done it multiple times.

💡 SESSION 2: Create Your Magnetic Content Foundation

The difference between newsletters that fade away and those that build passionate, loyal followings often comes down to one critical thing: charismatic content that creates a real, emotional connection with your audience. This is something most writers on Substack have zero clue how to do, but not you. In Session 2, Brian reveals his expert framework for creating powerful content that doesn’t just inform or entertain, but actively builds a movement around your unique ideas and voice.

You’ll discover:

  • ✓ How to transform yourself from “just another creator” into a trusted thought leader that your subscribers genuinely want to follow (using Brian’s “Charismatic Content” principles).
  • ✓ The crucial, subtle difference between having a simple “point of view” and creating a powerful “unifying vision” that attracts devoted, passionate readers who feel a part of something bigger.
  • ✓ How to demonstrate your personal values in a way that naturally attracts your ideal subscribers (while gently repelling those who are not a perfect fit for your community).

Plus, Brian guides you through creating your three most important content assets:

  • ✓ A magnetic About Page that instantly communicates your unique value proposition.
  • ✓ Your “Unity Magnet” that brings your ideal readers together into a cohesive community.
  • ✓ A welcome email sequence that effectively turns new subscribers into passionate supporters.

By the end of Session 2, you will have:

  • ✓ A clear, compelling vision that sets you apart from the competition.
  • ✓ Core content that builds immediate connection and community.
  • ✓ A strategic foundation for sustainable content creation and long-term growth.

You will be set up to stand out from the start, and you’ll have the framework and core content assets you need to build genuine connection with your readers. All by using the exact principles Brian used to turn Copyblogger from a simple blog into a worldwide content marketing and copywriting movement!

🚀 SESSION 3: Unlock Substack’s Hidden “Growth Engines”

Most writers and content creators completely overlook the powerful, built-in growth tools that Substack has quietly rolled out. And that’s a huge missed opportunity for them, but not for you. Because in this crucial Session 3, Brian Clark reveals his step-by-step system for using Substack’s most powerful discovery features to grow your audience faster and more naturally than ever before.

You’ll discover:

  • ✓ How to effectively use Substack Notes (the platform’s “social layer”) to attract the right readers, without feeling salesy, pushy, or self-promotional in your content.
  • ✓ Brian’s “Unity Magnet” Note strategy, which is specifically designed to get shared, spark meaningful conversation, and drive high-quality subscriptions to your publication.
  • ✓ How to use strategic recommendations to get your newsletter featured and promoted, while building authentic, mutually beneficial relationships with other prominent writers in your specific niche or industry.

Then you’ll level up your growth with Brian’s favorite growth multipliers:

  • ✓ How to host Substack Live events that turn casual readers into devoted superfans and community members.
  • ✓ Cross-posting content strategies that can effectively double or even triple your reach overnight.
  • ✓ Smart, manageable ways to expand into new content formats like podcasting and webinars, all without burning out or overwhelming yourself.

By the end of Session 3, you will have:

  • ✓ A complete Notes strategy for consistent, reliable subscriber growth.
  • ✓ Multiple “passive” subscriber-attraction systems working for you around the clock.
  • ✓ Clear pathways to expand your reach and find new audiences naturally.

In short, you will have a strategic, actionable roadmap for attracting new subscribers every single day, using the exact techniques Brian used to grow his personal Substack, Further, to nearly 20,000 subscribers in record time.

💰 SESSION 4: Turn Your Substack Newsletter Into a Cash-Generating Machine (Without Feeling “Salesy”)

This is where everything you’ve learned comes together. In Session 4, Brian pulls back the curtain on his complete system for transforming your growing audience into consistent, meaningful, and sustainable revenue. This module is focused on monetization strategies that feel authentic and ethical. You will start by getting the real story on paid subscriptions and why they are just one of several powerful ways to earn money from your writing on the Substack platform.

You’ll discover:

  • ✓ Brian walks you through his proven “Subscription Drive” strategy, the exact approach he personally uses to convert free readers into paying subscribers without resorting to hype, pressure, or awkward sales tactics.
  • ✓ The Hybrid Website approach that opens up multiple revenue streams beyond the Substack platform itself, giving you greater control and flexibility.
  • ✓ How to craft subtle, high-converting promotional emails that feel personal, helpful, and never pushy to your audience.
  • ✓ Smart, ethical ways to include affiliate offers and recommendations that your readers will actually appreciate and find valuable.
  • ✓ How to develop profitable upsells that go beyond the standard Substack offerings (without creating extra workload or needing to create a new product from scratch).
  • ✓ Advanced strategies for attracting premium sponsorships and brand partnerships as your platform and authority grow.

By the end of Session 4, you will have:

  • ✓ Multiple income stream ideas and a clear path to implement them.
  • ✓ A repeatable promotional calendar that grows with you and your business.
  • ✓ A clear, strategic plan for scaling your income in a way that truly fits your lifestyle and professional goals.

You will walk away with a complete blueprint for building a real, sustainable, and clientless writing business on Substack, all by following in the successful footsteps of Brian Clark.

⭐ Exclusive Bonuses

🎁 BONUS #1: The “Perfect Substack” Idea Finder

“What should my Substack be about?” This is the question that keeps most aspiring writers and creators stuck in planning mode, preventing them from ever getting started. That’s why Brian is including this invaluable bonus—to help you lock in a Substack idea you genuinely believe in, feel excited about, and know can grow into a profitable venture.

  • ● Uncover hidden passions and personal experiences you should be writing about (even if you think you have “nothing to say”).
  • ● Find the sweet spot between what you love to write about and what people will actually pay to read.
  • ● Identify fresh, unique angles that help you stand out and create a strong position, even in highly competitive niches.
  • ● Validate your idea with confidence before you write a single word, saving you time and effort.
  • ● Study exactly how others are successfully monetizing similar topics right now.
  • ● And much more, providing you with a complete framework for niche selection.

No more wondering if your idea is “good enough.” After going through this bonus, you will no longer second-guess if anyone will pay to read your writing, and you will be ready to GO!

🎁 BONUS #2: The “Content Goldmine” AI Prompt Library

Once you have found your perfect topic and learned Brian’s effective content strategies in Session 2, you might find yourself thinking, “How do I actually execute these ideas, day after day, without burning out?” That’s where this AI-powered system comes in to streamline your content creation process.

  • ● Turn ONE core idea into multiple engaging posts (without running out of steam or repeating yourself).
  • ● Develop your unique “Content DNA” with prompts that help AI capture your specific voice, personal stories, and unique insights.
  • ● Generate fresh content variations that keep your newsletter compelling and your audience engaged.
  • ● Create posts that build the kind of genuine connection and community that Brian teaches in Session 2.

These are not generic AI prompts you can find anywhere online. They are specifically designed to help you execute Brian’s proven Substack post strategies, so you can consistently create content that resonates with your audience. With this bonus, you will always know exactly what to ask AI for, and will never have to wonder, “what should I write today and how should I do it?”

🎁 BONUS #3: The “Viral Notes” Template Pack

Want to know the secret to explosive, rapid subscriber growth on Substack? It’s mastering Notes—their built-in social network. But here’s the thing: not all Notes drive the same results. Some Notes bring you new subscribers, some spark engaging conversations, and some quietly trigger the Substack algorithm to recommend you to hundreds or even thousands of new readers.

Brian has created 15 fill-in-the-blank, high-impact templates specifically designed to help you do all of them.

  • ● Drive subscriptions from casual readers who are just discovering your work.
  • ● Boost shares, replies, and overall engagement on your Notes.
  • ● Get recommended and featured by bigger, more established writers in your space.
  • ● Tap into Substack’s powerful, built-in discovery engine for consistent, organic growth.

When you know what kinds of Notes get real traction—and when to use them—growth gets a whole lot easier. You’ll know exactly how to do that with this “Viral Notes” Template Pack!

📖 Course Highlights

The “System for Launching a Profitable Newsletter” is more than just a course; it’s a mentorship experience designed to transform how you approach online publishing. The program combines foundational knowledge with actionable, modern strategies. It’s built on the principle of authentic, audience-first content that not only attracts readers but also builds a loyal community, making monetization a natural and ethical outcome. This is a complete roadmap from idea to profitable publication, bypassing the common pitfalls and frustrations that stop most writers.

💪 Benefits for Students

Enrolling in this program provides a clear, strategic advantage. Instead of piecing together advice from various sources, you get a cohesive, proven system from a recognized industry leader. You will save countless hours of trial and error, avoid common mistakes that lead to burnout, and gain the confidence to pursue your writing career on your own terms. The benefits extend beyond professional skills; you’ll learn to build a brand that is a true reflection of your values, attracting an audience that is perfectly aligned with your vision. This training is your shortcut to creating a sustainable, long-term asset that serves both you and your readers.

📌 Why Enroll in the System for Launching a Profitable Newsletter

This is not another generic online course. This system is a distillation of Brian Clark’s decades of experience building multi-million dollar content businesses. It provides a unique blend of timeless marketing principles and specific, current-day tactics for the Substack platform. The focus is on building a business, not just writing a newsletter. You will learn to think strategically about your content, your audience, and your revenue streams, ensuring your efforts lead to a tangible, profitable outcome. The training is delivered in a formal, structured format, making complex ideas easy to understand and apply immediately.

📅 What’s In It for You?

By the end of this program, you will possess a complete, repeatable system for launching and monetizing a newsletter. You’ll gain mastery over the technical aspects of Substack, the psychological principles of community building, and the practical steps of monetization. This will equip you with the skills to build a truly independent writing business, free from the constraints of clients or employers. The course provides a comprehensive toolkit for anyone serious about professional writing, offering a path to financial freedom and creative control. You will finally be in control of your destiny as a writer.

👤 Who Should Enroll?

This course is ideal for freelance writers, bloggers, journalists, subject matter experts, and aspiring creators who are ready to build a profitable personal brand. It’s for anyone who wants to transition from a service-based business to a scalable, product-based one. If you have valuable knowledge to share and a desire to build a direct relationship with your audience, this training will provide the exact framework you need. It is particularly beneficial for those who have a passion for a specific topic but are unsure how to turn it into a sustainable career through online publishing.

🎯 Course Outcome

Upon completing the “System for Launching a Profitable Newsletter,” you will not only have a live, professionally branded Substack, but you will also possess a strategic plan for its long-term growth and monetization. You will understand how to consistently attract new subscribers, create compelling content that builds community, and generate revenue through multiple ethical income streams. The ultimate outcome is the ability to create a genuine, sustainable writing business that provides financial stability and creative fulfillment, allowing you to focus on the work you love most.

Don’t let your valuable ideas remain unshared. Start your journey today to build a profitable, clientless writing business with Brian Clark’s proven system.