Brian Johnson – Optimize Coach

Master Yourself. Serve Heroically. Empower Others.

Let’s change the world, one person at a time, starting with you and us. This is your opportunity to unlock life-changing transformation through the Optimize Coach program — a 300-day guided journey into Ancient Wisdom and Modern Science, designed to help you master your energy, work, and love.

“The magic juice of this program has been the combination of three awesome aspects: the quality of the content + the intensity of the learning + the inclusion of my whole life as a daily focus. This has equaled a huge transformation for me across my whole life. I am now consistently confident, I am clear in my thinking and focused on the most important stuff, and I’m getting it all done – without the stress.”

Become a Certified Optimize Coach in 300 Days

Join a 300-Day Guided Program: Learn and apply the best practices from over 600 books, teachers, and traditions in just a few hours a week. Study at your own pace from anywhere, while being supported by world-class experts, Optimize Buddies, and an inspired community.

Program Highlights:

• Study Anytime, Anywhere: Access lessons via desktop or mobile app and create your personalized daily protocol.
• World-Class Faculty: Learn from elite coaches, researchers, and bestselling authors in live coaching sessions up to 10 times per month.
• Accountability: Meet the rigorous standards for certification while supporting your Optimize Buddy to do the same.
• Proven Results: Experience scientifically measurable improvements in energy, focus, and productivity through a validated approach.

Express the Best Version of Yourself

The Optimize Coach program is more than a certification — it’s a proven method for mastering every aspect of your life. From productivity to emotional resilience, learn how to lead yourself and others with virtue, courage, and wisdom.

“I already had 2 coaching certifications, but Optimize Coach was indisputably the most valuable I have taken – for me personally and the people I work with. I can’t express my gratitude enough for what you are all doing and the community you have created.”

Join 3,000+ Coaches from 90+ Countries

Connect with a vibrant global community of entrepreneurs, executives, therapists, and more. Form life-changing relationships through live coaching in the Optimizing Dojo, matched Optimize Buddies, and in-person events.

“The Optimize program has led me to understand myself better, and the importance of self-mastery and taking care of myself first so that I may have a larger impact on the world.”

Earn Your Optimize Coach Certification

Complete the program to demonstrate mastery of the Optimize Protocol — including theory, practice, and daily habit-based standards. Celebrate your achievement alongside graduates from around the world and recommit to being the change you want to see.

“It has been life changing. I’ve created an energy I have not had in 20 years. I’ve lost 12 pounds in the last 3 months and am about 5 pounds from my ideal weight. I could go on and on. I would highly recommend going through the Optimize Coach program, even if you are a busy executive.”

Scientifically-Measurable Change

Partnering with leading wellness labs, the Optimize Coach program delivers empirically validated results. Early data shows overwhelmingly positive effects on participants’ energy, focus, and overall well-being — described as “like getting hit by a bus, but in a good way.”

What Will Your Story Be?

This program is designed to challenge, inspire, and empower you to become the best version of yourself. Whether you’re an entrepreneur, coach, parent, or professional, Optimize Coach offers the tools to thrive in every facet of your life.

“The program kicked my ass — in a good way! Being an experienced coach, I thought Optimize Coach would be a nice addition to my resources, but not ‘rock my world.’ Instead, I’ve found that I’m being rocked at a fundamental level. Thank you!”

It’s Time: Join Optimize Coach

Let’s change the world. One person at a time. Together. Starting with you and us, today. Join thousands of other participants in transforming their lives through this life-changing program and make an impact that lasts a lifetime.