Brian Kurtz – Breakthrough Advertising Bootcamp 2025 (plus Bonus)

An Exclusive Deep-Dive into the Legendary Marketing Principles of Eugene Schwartz

📚 Go Beyond the Book and Master the Method

For decades, Eugene Schwartz’s “Breakthrough Advertising” has been the undisputed bible for elite copywriters and marketers. It’s a masterpiece of marketing psychology, yet many struggle to translate its dense, powerful concepts into real-world action. This bootcamp is designed to bridge that gap. Here, you will get to know Gene and Breakthrough Advertising in a completely new, practical, and profound way.

Call 1: May 6 at 11am EST – 🎯 Find Your Market’s Core Desire

This is the foundational principle of all great marketing. You’ll learn how to find your market’s strongest, deepest desire and get crystal clear on the most irresistible benefit of your product. This session alone will transform how you approach your marketing forever. (Worksheets included to guide your research and discovery).

Call 2: May 7 at 11am EST – 🔗 Channel Desire Onto Your Solution

Once you know the desire, you must connect it to your product. Discover how to channel your market’s pre-existing desire onto your solution so it feels like the inevitable answer they’ve been desperately looking for. This is the art of making your product the one and only choice. (Worksheets included to help you craft your positioning).

Call 3: May 9 at 11am EST – 💡 Master the States of Awareness

Meet your prospects where they are. Learn how to apply the game-changing States of Awareness framework to your copy so you can effectively sell to prospects who don’t know, like, or trust you yet. PLUS, you’ll discover what kind of copy and marketing approach will work best for your specific offer based on your market’s awareness level. (Worksheets included to map your entire customer journey).

Call 4: May 12 at 11am EST – 📈 Navigate Market Sophistication

In a crowded market, a different approach is required. You will learn how to accurately identify the sophistication level of your market and make smart copy tweaks that make your message standout in a sea of sameness. Stop sounding like everyone else and start dominating your category.

Call 5: May 14 at 11am EST – ✍️ Live Office Hours & Ad Writing Workshop

This is where theory meets practice. Join our extended office hours call designed to help you write your ad. We will feature special guests who are masters of the craft, providing feedback and guidance to ensure your copy is sharp, persuasive, and effective. (This is a special two-hour implementation call).

Call 6: May 16 at 11am EST – ⚡ Overcome Writer’s Block Like a Pro

What to do if you get stuck? Learn the secrets of a copywriting legend. We will explore how Gene Schwartz avoided writer’s block and maintained incredible creative output while only working three hours a day. This session will revolutionize your productivity and creative process.

🏆 BONUS CALL 7: Special Titans Xcelerator Invitation

Titans Xcelerator is my private, $2,000/year Mastermind Program for elite direct response marketers. As a special bonus, all Bootcamp Attendees are cordially invited to attend our exclusive mastermind call on May 15 at 11am EST. This call features:

• AI experts and founders of Copy Coders, Mario Castelli and Luke Mills.
• An exclusive interview with two legendary copywriters, John Carlton and David Deutsch.
• Live copy and offer critiques from these legends for attendees on the call (time permitting).

This is an extra special call…and it comes absolutely free with your Bootcamp registration.

The principles taught in “Breakthrough Advertising” are not fleeting tactics; they are the immutable laws of human psychology applied to marketing. In an age where digital platforms and strategies change by the month, mastering these core fundamentals provides a permanent competitive advantage. This bootcamp is an investment in a skill set that will remain profoundly relevant and profitable for your entire career, regardless of future technological shifts.

There is a unique and powerful advantage in learning this material directly from Brian Kurtz, a living legend of direct marketing who stands as a direct bridge to the titans of the industry, including Gene Schwartz himself. This is not just an interpretation of a book; it is a transmission of wisdom, nuance, and experience passed down through a direct lineage of marketing greatness. You are not just learning what Gene wrote; you are learning how to think like he thought.

The interactive, cohort-based structure of this bootcamp is designed for deep learning and accountability. By working through the assignments alongside a group of other dedicated, high-level marketers, you will gain new perspectives and push yourself further than you could alone. This shared experience creates a powerful environment for growth, ensuring you don’t just consume the information, but truly integrate it into your strategic thinking.

Consider the immense return on investment this training offers. A single insight from this bootcamp—a deeper understanding of your market’s desire, a new angle for your headline, or a strategic tweak based on market sophistication—can lead to a breakthrough campaign. One successful ad, informed by these principles, can easily pay for this investment a hundred times over, making it one of the most profitable decisions you can make for your business.

In essence, this bootcamp is your opportunity to join an elite echelon of marketers who operate on a different plane. It’s a chance to move beyond chasing shiny objects and instead build your business on a bedrock of proven, psychological principles. You will emerge from these two weeks with not just new knowledge, but with a renewed clarity, confidence, and a masterful command of the strategies that have driven billions in sales for over half a century.