Caroline Winegeart – Better Branding Course

What if you could create a memorable, professional brand for your business without paying thousands to hire a designer?

And, what’s even cooler…

What if you created that brand yourself?

No more feeling STUCK every time you want to move forward with a new project or business idea. No more crossing your fingers that the right designer is available at the right time to take on your project.

With this course, I teach YOU to become the designer.

The Better Branding Course

This self-paced, online video course will give you the freedom to bring your ideas to life. I’m going to teach you my unique process for uncovering your brand story, turning that into a strong brand concept, and finally, translating that concept into beautiful visuals that authentically convey the right tone for your brand.

I want to help you build a business that supports the life you dream of. And beautiful, authentic branding is your ticket to that. Let’s get started, shall we?

What Tools Will I Need?

In an effort to make this course as accessible as possible, I developed the content so that anyone could take advantage of it, regardless of their access or knowledge of design programs like Photoshop.

I go through each step of the creation process using not only Photoshop, but also free tools like Canva, Google Slides, and Google Drawings as well. As long as you have access to ONE of the following, you can take full advantage of this course!

What’s Covered In The Course?

The course is separated into four main modules of content, each with a number of individual lessons.

Introduction

What you can expect from this course

• Lesson 0.1 – Welcome!
  Some background on my story and why I created the course.
• Lesson 0.2 – About The Course
  What you can expect, and how to take full advantage of all the course has to offer.
• Lesson 0.3 – The Power of Branding
  Why authentic branding matters and how it can affect your business, plus what exactly we’ll create together throughout the course.

Module 1: Story

Uncovering what makes you one-of-a-kind

• Lesson 1.1 – Intro To Brand Story
  What the heck is a brand story and how do you find yours.
• Lesson 1.2 – Owning Your Origin Story
  What led you to create your business and what parts of your past can help make you stand out.
• Lesson 1.3 – Clarifying Your Business Foundation
  Getting clear on the who, the what, the how and the WHY of your business so that your branding is in line with your business fundamentals.
• Lesson 1.4 – Defining Your Brand Beliefs & Values
  How to figure out what your brand stands for and what it cares about.

Module 2: Concept

Translating your unique story into a concise brand foundation

• Lesson 2.1 – Intro To Brand Concept
  Why it’s important to have a strong conceptual basis before you develop visuals for your brand.
• Lesson 2.2 – Developing Your Brand Canvas
  Pulling together the various elements of your brand story and turning it into a strong brand perception.
• Lesson 2.3 – Establishing Your Tone Words
  Selecting the five words that will become the basis of your brand.
• Lesson 2.4 – Building A Visual Vocabulary
  Understanding how tone words translate to visual design elements.
• Lesson 2.5 – Creating A Mood Board
  How to pull together the right inspiration images to set a powerful aesthetic as a jumping-off point for your visual identity.

Module 3: Execution

Translating your concept into a visual Brand Identity

• Lesson 3.1 – Intro To Brand Execution
  What elements make up a Brand Identity and how can you begin to create your brand system.
• Lesson 3.2 – Typography
  Understanding what gives typefaces their personality, how to pick the right ones for your brand, and when/how to use typefaces throughout your branding.
• Lesson 3.3 – Color
  How many colors do you need for your brand and how to develop a palette that is versatile and authentic to you.
• Lesson 3.4 – Graphic Elements
  Illustrations, icons, graphic shapes – they all can pull your entire brand together into something that is unique and cohesive.
• Lesson 3.5 – Logos
  Once we have the basic parts of your brand, beginning to build a logo becomes much easier! Logo best practices and variations you’ll need.
• Lesson 3.6 – Photography
  Where to look for great photos and how to develop a consistent aesthetic for blog posts images, web design, and social media.
• Lesson 3.7 – Creating Your Brand Board
  Pulling it all together in a Brand Board so you can see how your brand elements work together and balance each other.

Module 4: Activation

Implementing your new brand system into a website design you’re proud to show off (using Squarespace)

• Lesson 4.1 – Intro To Brand Activation
  Fantastic branding is only helpful to your business if you USE IT!
• Lesson 4.2 – Getting Acquainted With Squarespace
  A walkthrough of the Squarespace dashboard and basic functionality.
• Lesson 4.3 – Website Structure
  Creation of a site map so that you can start to organize your website content.
• Lesson 4.4 – Page Layouts
  How to structure content on your page so that it’s interesting and digestible to your website visitors.
• Lesson 4.5 – Branding Your Home Page
  How to integrate your brand elements into your home page design.
• Lesson 4.6 – Branding Your Social Media Presence
  Creating banners and profile images that carry your brand seamlessly through to your social profiles.
• Lesson 4.7 – Launching Your Brand!
  A launch plan to build excitement and buzz around your newly updated brand!

Why This Course Stands Out

The Better Branding Course isn’t just about design—it’s about empowerment. You’ll leave with not only a stunning brand but also the skills to adapt and evolve your brand as your business grows.

Through carefully curated lessons, accessible tools, and a proven method, you’ll gain the confidence to tackle branding challenges head-on, knowing you have everything you need to succeed. Whether you’re a startup founder, a creative entrepreneur, or simply looking to rebrand, this course is your ultimate toolkit.

Your brand is your story. Make it unforgettable with the Better Branding Course.