Chris Orzechowski & Kevin Rogers – Email Copy Academy

WHAT YOU’LL LEARN:

Module #1: Super Simple Email Marketing 101

• How to choose the right email software for your business.
• How to use your email software without getting confused by all the tech.
• Segmenting 101 – understanding how to organize and target your email list effectively.
• How to keep your list healthy and engaged (and how to reactivate it if it’s gone cold).
• A simple process for market research that reveals everything you need to know about your market to make a ton of sales.
• A worksheet to generate unlimited email ideas your target market will love to read.
• How to create irresistible lead magnets to attract subscribers.
• How to use your lead magnet to get your first 200+ subscribers quickly.
• How to test your lead magnet to ensure it resonates with your audience before full implementation.

Module #2: The Anatomy of Emails That Sell

• The psychology behind emails that sell versus emails that don’t.
• 12 rules for email marketing that double the profitability of every email you write.
• 10+ formulas for subject lines that demand attention and generate higher open rates.
• 14 high-converting email formulas, adaptable to any product or service.
• Crafting emotionally compelling stories that resonate with readers and build brand loyalty.
• Advanced storytelling tips for shifting beliefs and positioning your brand as the go-to choice.
• Copy breakdowns from multi-million dollar email campaigns for actionable insights.

Module #3: Email Strategy

• Different email strategy models for your business and how to select the right one.
• Essential tips for avoiding the spam box to ensure your emails reach the inbox.
• How to write engaging broadcast emails that sell without relying on urgency or discounts.
• Optimal email frequency for maintaining subscriber interest and driving conversions.
• Techniques to keep your broadcasts fresh and compelling, fostering a loyal audience.
• How to create autoresponders that convert consistently.
• Campaign mapping techniques to simplify the creation of email sequences.
• Real-world examples of broadcast and autoresponder email strategies that work.

Module #4: Big-Money Launches

• The four stages of every launch campaign and their psychological underpinnings.
• How to gather and use feedback to improve future launches and boost sales.
• A proven framework for crafting product launch email campaigns.
• Adapting your email strategy to suit different types of product launches.
• Detailed breakdowns of two successful launch sequences, including one six-figure campaign.

Module #5: How to Get Email Copy Clients

• How to land your first paying client quickly without cold emails.
• Attracting dream clients who pay well and value your expertise.
• The top four lead-generation methods for copywriters and how to implement them.
• Networking strategies to build valuable relationships and generate client referrals.
• Positioning yourself as the go-to copywriter in your niche, even as you’re still growing.
• Leveraging content creation to build authority and attract clients long-term.

Module #6: Closing the Deal & Delivering Results

• Getting clients to apply for the opportunity to work with you, shifting the power dynamic in your favor.
• Preparing mentally for sales calls to overcome nerves and build confidence.
• A word-for-word script for closing deals, perfect for introverts and those hesitant about discussing money.
• Closing deals and getting paid on the same day without drafting elaborate proposals.
• Critical steps to take after a client says “yes” to ensure smooth onboarding.
• How to price your services, create irresistible packages, and secure payments seamlessly.
• Delivering projects that exceed client expectations to secure repeat business and retainer deals.

Additional Value and Insights

This course is a comprehensive guide to mastering email marketing and growing your business with powerful strategies that deliver measurable results. Whether you’re looking to create captivating email campaigns, streamline your workflow, or attract high-value clients, every module provides actionable steps tailored to real-world success.

The Email Copy Academy is not just a training program—it’s a long-term investment in your marketing and copywriting expertise. From writing irresistible emails to building lasting client relationships, this course equips you with the tools, templates, and techniques needed to thrive in today’s competitive landscape.

Whether you’re a business owner, a freelancer, or a copywriting professional, the insights shared here will help you increase your ROI, nurture your audience, and scale your operations. You’ll learn proven methods to craft campaigns that resonate deeply with your audience, drive higher open and click-through rates, and ultimately boost your sales.

Through detailed breakdowns, hands-on worksheets, and expert guidance, this course empowers you to confidently tackle every aspect of email marketing. It’s more than just education—it’s your step-by-step roadmap to consistent success.

Don’t let outdated strategies hold you back. With the Email Copy Academy, you’ll transform the way you connect with your audience, secure clients, and grow your business exponentially.