ClickMinded – Email Marketing Course

Welcome to the ultimate resource for mastering email marketing. The ClickMinded Email Marketing Course is designed to teach you how to effectively use email marketing to drive engagement, increase conversions, and boost revenue. With actionable insights and proven frameworks, this course is your step-by-step guide to creating and optimizing high-performing email campaigns.

What You Get:

How Email Marketing Fits Into Your Business

• Understand why email marketing is fundamentally different from any other channel and how to convince clients, bosses, or teammates to invest in it.
• Simplify your approach with a framework that classifies emails into three types and two distribution methods.
• Learn the three fundamental principles that every marketer must keep in mind when working with email campaigns.

The Email Marketing Framework

• Build a lifecycle strategy using four types of campaigns, each targeting a specific stage of your sales funnel.
• Explore tactics borrowed from companies like Slack, Airbnb, and Netflix to inspire action from new subscribers.
• Use data-driven strategies to segment and personalize content, with examples from Spotify, Kickstarter, and ProductHunt.
• Learn to win back unengaged subscribers and reintroduce them into your sales funnel with ease.
• Understand the importance of “list hygiene” and how to maintain a healthy subscriber base for better email deliverability.
• Discover when and how to send broadcast emails to your entire list without risking spam filters.

Subscriber Segmentation Strategy

• Gain a complete understanding of your subscribers, including their position in the funnel and their actions on your site.
• Leverage four types of data—implicit, explicit, user personas, and engagement—for effective segmentation.
• Learn the right way to use tags and custom fields to organize and segment your subscribers efficiently.
• Discover 10 powerful segmentation strategies to improve open rates, clicks, and revenue.
• Follow step-by-step walkthroughs to implement segmentation in any email service provider.
• Use decision-based workflows to automate segmentation and personalization at scale.

How to Create a World-Class Email Campaign Like Airbnb

• Answer the five critical questions before setting up any email campaign to ensure success and measurable outcomes.
• Overcome design challenges with a 3-step framework optimized for multiple clients, mobile devices, and image-heavy emails.
• Master effective copywriting techniques that capture attention, even in the 8 seconds most users spend reading emails.
• Follow a precise, step-by-step process to send error-free email campaigns with 99% accuracy.

[Walkthroughs] How to Create World-Class Automated Workflows

• Step-by-step guidance on setting up eight powerful automated campaigns: onboarding, trials, booking calls, webinars, flash sales, cross-sells and upsells, cart abandonment, and newsletters.
• Build a centralized system to manage campaigns and avoid conflicts between workflows.

Optimizing Your Email Campaigns

• Identify the eight metrics to track before optimizing your campaigns—beyond just open and click rates.
• Learn the three levers that can improve any metric for any email campaign.
• Understand how to maximize deliverability and ensure your emails consistently reach subscribers’ inboxes.

[Bonus] Favorite Tools

Get access to a curated list of our favorite email marketing tools, designed to help you:

• Improve email deliverability and reduce bounce rates.
• Gather third-party data for better subscriber insights.
• Create engaging, interactive emails with minimal effort.
• Write better, more persuasive email copy in less time.

Why This Course is Essential

Email marketing is one of the most cost-effective and impactful channels for any business. This course simplifies the complexities of email marketing into actionable steps that deliver real results. Whether you’re a business owner, marketer, or team leader, you’ll gain the tools and strategies to create campaigns that engage, convert, and retain subscribers.

Additional Insights and Benefits

By mastering email marketing with ClickMinded, you’ll unlock the potential to:

• Build deeper connections with your audience through personalization and segmentation.
• Drive more sales and revenue by targeting the right subscribers at the right time.
• Streamline campaign management with automation and pre-built workflows.
• Save time and resources by implementing proven strategies and frameworks.
• Future-proof your email strategy with insights into list hygiene, engagement metrics, and deliverability best practices.

Transform Your Email Marketing Today

Don’t leave your email marketing results to chance. With the ClickMinded Email Marketing Course, you’ll gain the expertise needed to create campaigns that truly make an impact. Start implementing these strategies today and watch your email marketing drive unparalleled growth for your business.