Cody Burch – Course Launch Coaching

Hello, my name is Cody Burch, and I created Course Launch Coaching specifically for entrepreneurs like you. This course is designed to provide a comprehensive roadmap for launching successful online courses, memberships, coaching programs, events, or any other digital product. Whether you’re starting from scratch or pivoting your business model, this step-by-step guide will help you achieve your goals.

In March 2020, my wife’s boutique event production business was sidelined due to the global pandemic. We had to pivot quickly, transitioning from a service-based business to a funnel-based business. This course shares the exact strategies we used to adapt and succeed during challenging times.

With actionable insights, clear instructions, and hands-on guidance, you’ll learn everything you need to know about creating, promoting, and selling your course or program.

What’s Inside the Course Launch Coaching Program?

Introduction

• Video 0 – CLC Intro and Overview

Research and Planning

• Video 1 – The Promise
• Video 2 – Avatar Research
• Video 3 – Competitor Research
• Video 4 – Frameworks
• Video 5 – Colors, Fonts, Course Name
• Video 6 – Gather Testimonials + Social Proof
• Video 7 – Launch Date + Content Schedule
• Video 8 – Finalize Course Deliverables

Tech and Tools

• Video 9 – Finalize Tech Platforms
• Video 10 – Content Brain Dump (Trello)
• Video 11 – Handouts (Creation and Storage)
• Video 12 – The Pitch Deck
• Video 13 – The Pitch Google Doc
• Video 14 – The Landing Page
• Video 15 – The Funnel Flow(s)
• Video 16 – The Lead Magnet

Marketing and Campaign Setup

• Video 17 – The Landing Pages
• Video 18 – The Cold Campaign Setup
• Video 19 – FB Ads: Audience Testing
• Video 20 – Finding New Audiences
• Video 21 – New Audiences Spreadsheet
• Video 22 – Founders Circle Week

Building Your Course

• Video 23 – Building the Members Area in ClickFunnels
• Video 24 – The Finished Product of The Membership Site
• Video 25 – Mapping Out Your Funnel
• Video 26 – Stay Organized with Trello
• Video 27 – Choosing a Video Platform
• Video 28 – Creating Your Customer Journey + Course Deliverables

Finalization and Optimization

• Video 29 – Overview with 10 Days Left
• Video 30 – VEP Updated Funnel Map
• Video 31 – Finalizing a Course Platform
• Video 32 – Starting Work on the Sales Page
• Video 33 – The Success Path Revisited
• Video 34 – Imposter Syndrome + The Gift of Brevity
• Video 35 – Sales Page Update + Final Shot Sheet
• Video 36 – The 1-Click Upsell Page
• Video 37 – The Order Form
• Video 38 – PowerPoint Tips
• Video 39 – Modules 1-2 of The Finished Course + Handouts

Why Choose Course Launch Coaching?

Course Launch Coaching offers more than just theoretical advice—it’s a practical, step-by-step guide to creating and launching your digital product. With Cody Burch’s hands-on approach, you’ll learn how to research your audience, design an effective funnel, set up technical platforms, and market your product for success. This program is designed to make the entire process efficient, organized, and results-driven.

Key Benefits:

• Learn to identify your target audience and conduct competitor research.
• Master the tools and platforms needed to create a professional course or membership site.
• Discover advanced marketing techniques, including Facebook ad strategies and funnel mapping.
• Get organized with tools like Trello for streamlined project management.
• Overcome common challenges like imposter syndrome and course optimization.

Take Your Digital Product to the Next Level

This course is ideal for entrepreneurs looking to turn their expertise into a thriving online business. By following Cody’s proven methods, you’ll save time, eliminate guesswork, and achieve faster results. Whether you’re launching your first course or refining an existing program, Course Launch Coaching provides the guidance you need to succeed.

Enroll today and transform your ideas into a profitable digital product with Course Launch Coaching. Start your journey to creating impactful, high-converting courses that grow your business and reach your audience effectively.