Conversion XL – Digital Psychology and Persuasion Minidegree

The Digital Psychology and Persuasion Minidegree by Conversion XL is a certification training program for product managers, growth specialists, and conversion optimizers. Designed to be 100% online and self-paced, this program is perfect for ambitious individuals looking to master the art of influencing user behavior. By leveraging behavioral psychology, persuasion tactics, and neuromarketing, you’ll gain the skills to increase online sales and optimize user experiences effectively.

• How to use behavioral psychology, persuasion, and neuromarketing to boost sales
• Stay ahead of trends with expert-curated, research-backed lessons
• Learn from hand-picked industry practitioners and academic scholars
• Boost the persuasiveness of your copy and design
• Understand your customer’s mindset, needs, and behavior
• Build customer habits, increase loyalty, and elicit emotional responses
• Use cues and triggers to direct attention and catalyze action
• Integrate psychological frameworks into your conversion optimization strategy

This comprehensive certification program equips you with proven psychological frameworks to understand behavior, influence purchase patterns, and improve website performance. By completing this training, you’ll become a CXL Certified Digital Psychology Specialist with skills that can be applied across any industry.

Gain insights into how your users think, decide, and act. Learn to guide attention with visual cues, understand the cognitive biases driving decision-making, and leverage non-conscious motivation to encourage desired behaviors. With actionable takeaways distilled from the latest human behavior research, you’ll be equipped to turn insights into measurable results.

The Digital Psychology and Persuasion Minidegree consists of 3 cumulative tracks, featuring over 80 hours of videos and study materials. These tracks are designed to give you advanced-level skills in digital psychology and persuasion.

• People and Psychology
• Attention Basics
• Decision Making
• Learning and Memory

• Intro to Neuromarketing
• Applied Neuromarketing
• Nonconscious Motivation
• Cognitive Biases
• Building Trust
• Building Habits and Loyalty
• Influence and Interactive Design
• Psychology and Neuroscience for CRO

• Psychology of Websites
• Psychology of Products
• Psychology of Communication
• Psychology of Pricing
• Social Proof
• Salespage Copywriting
• Principles of Persuasive Design
• Developing & Testing an Emotional Content Strategy
• Heuristic Analysis Frameworks for Conversion Optimization Audits
• Psychological Backfiring

This program is ideal for marketers, growth professionals, and optimizers aiming to refine their expertise in digital psychology and persuasion. If you are ambitious, results-driven, and ready to dedicate time and effort, this program will provide the advanced-level skills to elevate your career or business.

For those unable to commit the recommended 10+ hours per week, Conversion XL also offers individual self-paced courses that cover specific topics in digital psychology and persuasion.

The Digital Psychology and Persuasion Minidegree goes beyond theoretical concepts by focusing on practical application. You’ll learn from curated research studies, industry-leading conference lectures, and hands-on exercises. This program empowers you to apply psychological principles to optimize marketing strategies, enhance user experiences, and drive conversions effectively.

With a focus on actionable insights and cutting-edge methodologies, this program is a game changer for professionals looking to master persuasion techniques and user behavior.

Enroll in the Conversion XL Digital Psychology and Persuasion Minidegree today and gain the tools, frameworks, and insights needed to optimize user experiences and increase sales. Unlock the certification test by completing the program and join the ranks of CXL Certified Digital Psychology Specialists.

Take control of your marketing strategy and learn how to influence user behavior effectively. This program is your gateway to mastering the psychology of digital interactions, building trust, and driving measurable growth.