ConversionXL – Conversion Optimization Certification Program

• Content you can’t find anywhere else
• Learn to build and run world-class optimization programs
• Dramatically improve your skills, become a CXL Certified Optimizer

• Improve your conversion optimization, UX, and web analytics skills
• Understand what works on websites, and what doesn’t
• Develop better A/B testing ideas that win more often
• Connect with, and learn from, peers around the world
• Get insights from the pros that will help you grow your business

The Conversion Optimization Certification Training Program by CXL will teach you the methodologies and processes needed to achieve more wins and bigger wins. You will develop in-depth knowledge in conversion optimization, enabling you to drive continuous business growth without spending any more money on acquisition. Learn repeatable, teachable processes that you can replicate across any web properties.

Having access to expert takeaways and guidance can be a game changer, especially when navigating through the sea of unreliable and inaccurate information available online. This program ensures you won’t be operating without the expert help you need.

This comprehensive conversion optimization training program equips you with the skills and knowledge to deliver consistent revenue gains on any website you work on. After completing all the courses, you can unlock the certification test. Passing the test will earn you the title of CXL Certified Optimizer.

The program includes 35+ courses across multiple tracks to ensure you master every aspect of conversion optimization.

Optimizers need to know a lot about various disciplines. This track covers the fundamentals you need to master before optimizing anything.

• CRO Foundations
• Conversion Copywriting
• Design & UX
• Persuasion & Online Psychology
• Best Practices of High-Converting Websites
• Principles of Persuasive Design
• Intro to Digital Analytics
• Data-Driven Attribution

Assess the current situation, collect and evaluate data, and identify problems and opportunities.

• Using ResearchXL Framework to Identify Issues
• Heuristic Analysis
• Digital Analytics
• User Testing
• Survey Design
• Qualitative Research
• Data-Driven User Personas
• Mouse Tracking
• Conducting Google Analytics Audit
• Using Analytics to Find Conversion Opportunities
• Google Tag Manager

Learn what to test, how to prioritize, and how to run tests effectively.

• Testing Statistics
• Common Testing Mistakes & How to Avoid Them
• How to Run Tests: From Hypotheses to Stopping Rules
• Prioritizing Tests: How to Decide What to Test Next
• Validity Threats: What Can Skew Your Test Results
• Testing QA

Optimization involves more than just testing. This track covers the full customer journey and how to influence it effectively.

• Managing Redesigns
• Optimizing for B2B
• Customer Value Optimization
• Landing Page Optimization
• Creating a Segmentation Strategy

Master the art of managing optimization programs and selling CRO internally or externally.

• How to Design, Roll Out, & Scale an Optimization Program
• Evangelizing for Optimization in Enterprise
• Building Your Optimization Technology Stack
• Optimize Your Optimization Program
• Selling CRO as an Agency

• Conversion Optimization Certification Program with video courses on topics like conversion optimization, UX, digital analytics, persuasion, and psychology
• Original UX, web design, and user behavior research studies conducted by our in-house research team
• On-demand access to world-class experts to get your optimization, analytics, and UX questions answered

The CXL Conversion Optimization Certification Program offers a complete solution for professionals eager to take their skills to the next level. Enroll today to transform your website’s performance and achieve measurable growth.