ConversionXL, Dan McGaw – Optimizing Your Marketing Tech Stack

🧠 ConversionXL – Optimizing Your Marketing Tech Stack with Dan McGaw

Unlock the power of a perfectly integrated marketing tech stack with ConversionXL’s 8-class course led by martech expert Dan McGaw. This hands-on training teaches you how to evaluate, build, and optimize your marketing tools to drive smarter decisions, automate processes, and grow your business with less guesswork and more precision 💼📊.

🔍 What Is a Marketing Tech Stack?

A marketing tech stack (or martech stack) is the ecosystem of tools and technologies used to manage, track, and optimize the entire customer journey—from lead generation to conversion and beyond. When fully optimized, it fuels your marketing engine, improves ROI, and gives you a 360° view of your users 🚀.

📘 What You’ll Learn

• 🧩 Choose the right tools that align with your goals and budget
• 🗂️ Build a clear taxonomy guide for scalable naming conventions and team alignment
• 🔗 Seamlessly integrate your tech stack to eliminate silos and boost efficiency
• 📈 Set up data-rich analytics to track real behavior and performance
• 🎯 Identify hot leads and automate funnel engagement with zero coding required
• 📬 Capture leads effectively and enhance email marketing campaigns
• 🤖 Implement automation that saves time and maximizes personalization
• 👥 Master CRMs to improve cross-team collaboration and customer lifecycle management

📚 Course Curriculum (8 Lessons)

1. What is a Martech Stack? – Foundations of tool selection and customer journey optimization
2. Choosing the Right Tools – Cut through 7,000+ options with proven evaluation methods
3. Integrating the Stack – Best practices using tag managers, CDPs, and automation flows
4. Building Your Stack Taxonomy – Create schemas that bring structure to chaos
5. Data-Driven Analytics – Leverage behavior tracking, call attribution, and data visualization
6. Email Capture & Lead Gen – Enrich your pipeline with smarter forms and integrations
7. Marketing Automation – Automate intelligently with strategic field mapping
8. CRM & Relationship Management – Align sales, support, and marketing for unified growth

👥 Who Should Take This Course?

• 📈 Marketers looking to boost ROI through smarter tool usage
• 🔧 Professionals with basic Google Analytics or Zapier skills
• 💡 Businesses wanting to unify sales, marketing, and support stacks

🎓 Skills & Certification

• ✅ Advanced analytics and reporting skills
• ✅ Martech tool evaluation and integration mastery
• ✅ Hands-on experience with Segment.com and CRM optimization
• 🏅 Receive a certificate upon completion to showcase your martech expertise on LinkedIn or your resume

🔥 Why This Course Matters

With the right stack in place, your team becomes faster, smarter, and more agile. This course helps you stop wasting time on disconnected tools and start creating a system that scales with your business. Backed by expert instruction from Dan McGaw and ConversionXL, you’ll walk away with a complete blueprint for tech-enabled marketing growth.

🚀 Ready to streamline your martech operations and drive growth?
Enroll in ConversionXL’s Optimizing Your Marketing Tech Stack today and start building a smarter, more scalable business! 🧰📈