ConversionXL, Dan McGaw – Optimizing Your Marketing Tech Stack

Optimize your marketing tools and boost your business with ConversionXL’s 8-class course by Dan McGaw. This comprehensive program is designed to help marketers and business professionals evaluate, integrate, and maximize their marketing technology stack. Gain actionable insights into improving ROI, creating seamless integrations, and driving growth with a unified customer journey view. Whether you’re a marketing novice or an experienced professional, this course will equip you with the skills to enhance your operations and conversions.

What is a Marketing Tech Stack?

A marketing tech stack, or martech stack, is the collection of tools and technologies used to track the full customer journey while measuring the ROI of marketing efforts. It includes marketing automation platforms, CRMs, analytics tools, live chat systems, and more. When optimized, these tools work together to streamline operations and drive higher revenue.

What You Will Learn

During this course, marketing expert Dan McGaw will teach you to:

• Choose the right tools: Stop wasting money on ineffective subscriptions and select the tools that add value to your business.
• Build a taxonomy guide: Standardize language and systems within your team for better collaboration and scalability.
• Integrate tools seamlessly: Create a holistic marketing machine that reduces redundancy and improves data transfer.
• Utilize Segment.com: Leverage customer data to enhance user experiences and boost revenue.
• Track engagement: Identify hot leads and optimize your marketing funnel without the need for coding.

Why This Course is Essential

Optimizing your marketing tech stack allows you to:

• Confidently select the best tools for your business using proven evaluation methods.
• Plan integrations effectively, ensuring seamless communication between platforms.
• Enhance analytics setups for meaningful, actionable data insights.
• Improve marketing and sales conversion rates by automating processes and leveraging accurate data.
• Position yourself as a valuable team member with high-demand marketing tech skills.

Full Course Curriculum

Lesson 1: What is a Martech Stack?

Understand the foundational elements of a marketing tech stack and learn how to identify the tools that can solve your specific challenges. Explore the types of tools to include and the problems they address, from automating lead generation to simplifying data collection.

Lesson 2: Choosing the Right Tools

With over 7,000 marketing tools available, selection can be overwhelming. This lesson teaches you how to evaluate tools, organize your stack, and gain team buy-in for new platforms.

Lesson 3: Integrating the Stack

Learn integration best practices, from using tag managers to deciding whether a customer data platform is necessary for your business. Achieve faster, more efficient data transfer across your systems.

Lesson 4: Building Your Stack Taxonomy

Standardize your marketing processes by creating a taxonomy and schema sheet. This ensures consistency in data collection, naming conventions, and governance, making your stack scalable and reliable.

Lesson 5: Data-Driven Analytics

Discover how to set up analytics tools for insightful data. Learn to track behavior, supplement Google Analytics, and integrate call tracking for a comprehensive view of customer actions.

Lesson 6: Capturing Emails and Generating Leads

Master the art of email capture with tools that enrich lead data. Learn to choose the right lead-generation solutions for your audience and improve email marketing integration.

Lesson 7: Automating Your Marketing

Explore automation hacks that save time and enhance personalization. This lesson covers the features to look for in automation tools, field mapping, and cost justification strategies.

Lesson 8: Relationship Management with CRMs

Delve into the essentials of CRM tools to enhance customer relationship management. Learn to break departmental silos, prioritize CRM features, and integrate action tracking with analytics tools.

Who This Course is For

This course is ideal for:

• Marketers seeking to optimize their tools for better results.
• Professionals with basic Google Analytics and Zapier knowledge.
• Businesses looking to integrate marketing, sales, and support systems.

Skills You’ll Gain

By completing this course, you will acquire:

• A deep understanding of marketing automation and integration.
• Enhanced analytics and reporting skills for data-driven decisions.
• Technical expertise in selecting and implementing martech tools.

Certification and Career Benefits

Upon finishing the course, take a test to earn a certificate of completion. Display your achievement on your resume or LinkedIn profile to showcase your advanced marketing tech skills. This certification can help you secure a raise, promotion, or new career opportunities as a marketing operations expert.

Start Building Your Optimized Marketing Tech Stack Today!

Don’t let an outdated or disorganized marketing stack hold you back. Enroll in ConversionXL’s Optimizing Your Marketing Tech Stack course and learn how to evaluate, integrate, and maximize your tools for superior business results. With expert guidance from Dan McGaw, you’ll transform your marketing operations and achieve measurable growth. Start your journey to mastering martech today!