ConversionXL – Get Traffic That Converts

Live Course: Get Traffic That Converts

Learn how to bring consistent, highly targeted traffic to your site with our live online training program, “Get Traffic That Converts.” This intensive training course focuses on mastering the two most effective traffic acquisition channels: SEO and PPC. Perfect for marketers aiming to refine their strategies, this program equips you with the tools to generate and convert high-quality traffic while optimizing ROI. Whether you’re struggling to attract relevant traffic or seeking to scale your current efforts, this course offers actionable solutions tailored to your needs.

In this 8-week, 16 live-class master course, you’ll learn how to:

• Develop a robust, 12-month customer acquisition strategy from scratch.
• Build a search marketing acquisition machine that improves over time.
• Achieve top Google rankings efficiently and effectively.
• Optimize paid search campaigns to outperform competitors in cost and performance.
• Convert your site visitors into loyal customers.

8-Week Intensive Training Course on SEO & PPC

Led by industry experts Dan Shure (SEO) and Johnathan Dane (PPC), this live online training course from ConversionXL Institute is your gateway to mastering traffic acquisition strategies. Through interactive sessions, you’ll gain actionable insights into building, executing, and scaling SEO and PPC campaigns that deliver measurable results. This course goes beyond the basics, empowering you to create strategies that drive long-term success.

After completing this course, you’ll be able to:

• Create content that ranks high on Google and delights your users.
• Perform technical audits to ensure your site is SEO-ready.
• Measure the ROI of your SEO campaigns with confidence.
• Earn high-quality backlinks to boost domain authority and search rankings.
• Optimize PPC campaigns to align with intent and maximize returns.
• Scale both SEO and PPC campaigns to continually improve traffic and revenue.

Course Curriculum

Weeks 1 and 2: SEO Foundations

Class 1 – Ranking Factors in 2017 and Beyond

Stay ahead of ever-changing SEO trends while mastering the timeless principles that ensure consistent rankings. Learn the strategies needed to achieve and maintain top positions in search engine results pages.

Class 2 – 10 Keyword Research Steps to Content Arbitrage

Keyword research forms the backbone of SEO success. This class teaches you a strategic approach to discovering and targeting the most valuable keywords for your business.

Class 3 – How to Create Content That Ranks (and Keeps Ranking)

Learn how to tweak your content strategy to produce high-ranking, evergreen content without significantly increasing your workload.

Class 4 – 80/20 Link Building

Focus on high-impact link-building strategies that drive authority and long-term growth. This class cuts through the noise to teach you what really works.

Weeks 3 and 4: Advanced SEO Techniques

Class 5 – The Pillars of Bulletproof Local SEO

Local SEO remains a game-changer for businesses targeting specific geographic areas. This lesson provides a proven framework for dominating local search results.

Class 6 – 7 Steps to Becoming a Technical SEO Rockstar

Demystify technical SEO with a step-by-step guide to audits, optimizations, and tools that ensure your site performs at its best.

Class 7 – Pulling It All Together – Creating a Strategy

Learn how to build an end-to-end SEO strategy that aligns tactics with long-term objectives for sustainable success.

Class 8 – Tools to Measure and Show Your Success

Discover how to accurately measure campaign performance and demonstrate ROI to stakeholders using robust tools and methodologies.

Weeks 5 and 6: PPC Strategy and Setup

Class 9 – Setting Up Goals for PPC Campaigns

Define appropriate goals, conduct competitive research, and set up campaigns that align with demand generation and harvesting strategies.

Class 10 – The PPC Blueprint for Success

Master the fundamentals of PPC structure, from keyword targeting to conversion tracking and campaign types (search, display, social, and video).

Weeks 7 and 8: Advanced PPC Techniques

Class 13 – Exhausting Search & Display Options for Conversions

Explore advanced targeting options and ad formats to identify untapped opportunities in search and display advertising.

Class 14 – Social Advertising Optimization

Learn how to create high-performing social ads using custom and lookalike audiences while managing ad fatigue and audience decay.

Pre-Recorded Video Lessons

In addition to live classes, you’ll get access to 20 pre-recorded video lessons covering the fundamentals of SEO and PPC. These bite-sized lessons are perfect for reinforcing your learning and ensuring you’re well-prepared for advanced concepts.

SEO Topics Include:

• How Search Engines Work
• Intro to Ranking Factors
• Penalties: Panda, Penguin, Phantom
• Technical SEO Basics
• Local SEO Strategies

PPC Topics Include:

• Conversion Tracking & Automation
• Keyword Match Types & Negative Keywords
• Ad Creation & Testing
• PPC Scaling Strategies

Why This Course Is a Must-Have for Marketers

The “Get Traffic That Converts” course is your opportunity to master both SEO and PPC, the two most effective channels for traffic acquisition. With live sessions, pre-recorded lessons, and expert instructors, this program delivers everything you need to bring relevant traffic to your site and turn it into revenue. The hands-on, practical approach ensures you walk away with actionable strategies you can implement immediately.

Enroll Today and Transform Your Traffic Acquisition Strategy

Don’t miss the chance to elevate your marketing expertise and drive consistent, high-quality traffic to your site. Enroll now and gain lifetime access to the skills, tools, and techniques that will revolutionize your SEO and PPC campaigns. Make traffic acquisition the cornerstone of your success!