ConversionXL – Google Analytics Master Course

Start Making Better Marketing Decisions with Google Analytics

The Google Analytics Master Course is a live online training program designed to help marketers unlock the full potential of digital analytics. Dive deep into the theory of digital analytics and learn how to uncover actionable business insights. This intensive course combines comprehensive lessons with practical applications, ensuring you gain the expertise needed to elevate your marketing strategy. Whether it’s analyzing SEO performance, optimizing PPC campaigns, or enhancing email and social media ROI, this course covers it all.

Gain access to recordings of this 8-class master course and learn:

• How Google Analytics collects, prepares, and analyzes data.
• Advanced customization techniques to go beyond basic reports and uncover deeper insights.
• Methods to evaluate the performance and ROI of various marketing channels, including SEO, PPC, and social media.

Transform Your Marketing Expertise

ConversionXL Institute presents this live, intensive online training course led by world-renowned Google Analytics expert, Yehoshua Coren. Over four weeks, you’ll gain actionable knowledge and advanced skills that will transform you from a good marketer into a great one. This program is structured to provide both foundational understanding and advanced applications of Google Analytics, enabling you to make data-driven decisions with confidence.

In just four weeks, you’ll be able to:

• Develop a framework to define success for your business.
• Master the Google Analytics platform, its functionalities, and its reporting features.
• Make informed decisions about marketing budgets and resources using data-driven insights.
• Segment your data to understand visitor behavior and intent.
• Identify and fix money-leaking areas on your website.
• Use quantitative data to guide testing and optimization strategies.
• Leverage data to solve significant business challenges and improve outcomes.

4-Week Live Class Schedule

The live classes, each 60-90 minutes long, take place on Mondays and Wednesdays at 9 a.m. Pacific / 12 p.m. Eastern. Participants attending live can engage in Q&A sessions, while recordings will be made available for those unable to join live sessions.

Class 1 – Introduction to Digital Analytics & Google Analytics

Learn the fundamentals of digital measurement theory and the inner workings of Google Analytics. This session covers critical topics like limits, quotas, and techniques to bypass sampling limitations for better data accuracy.

Class 2 – Functionality and Key Reports

Explore standard Google Analytics reports and learn how to use advanced filters and data visualization to uncover deeper insights. This session will combine theoretical knowledge with hands-on examples to enhance your analytical skills.

Class 3 – Defining What Success Looks Like for Your Business

Discover how to create measurement frameworks, configure goals, and design funnels to track your progress toward achieving business success. This class ensures you can effectively align analytics with your organization’s goals.

Class 4 – Customizing Your Google Analytics Setup

Gain expertise in event tracking, custom dimensions, and other advanced configurations to tailor Google Analytics for your business. The session also introduces Google Tag Manager for seamless tracking implementation.

Class 5 – Google Analytics Admin Configuration & Data Quality

Preserve the integrity of your data by learning how to use filters, channel groupings, and campaign tagging. This class focuses on maintaining high data quality and ensuring accurate reporting across your analytics ecosystem.

Class 6 – Performance Marketing with Google Analytics

Evaluate the performance of your marketing channels, including SEO, paid search, social media, and email. Understand where your time and resources are best spent and optimize your efforts for maximum impact.

Class 7 – Advanced Google Analytics Functionality & Reports

Master advanced techniques like multi-channel funnels, attribution modeling, and segmentation. This class also covers technical reports, secondary dimensions, and other advanced functionalities to enhance your analytical capabilities.

Class 8 – Solving Business Problems with Google Analytics

Learn how to address critical business challenges using Google Analytics. From identifying technical issues to improving internal search results and merchandising strategies, this class offers practical solutions for real-world problems.

Additional Learning Resources

In addition to live classes, you’ll gain access to 10 pre-recorded video lessons that cover the fundamentals of Google Analytics. These lessons are designed to prepare you for the advanced material covered in the live sessions, providing a solid foundation for your analytics journey.

Topics include:

• Why Digital Measurement Matters
• What Should We Measure?
• Key Performance Indicators (KPIs)
• Ensuring Data Quality
• Understanding Outliers
• Data Sampling Techniques
• Cross-Device Issues & User IDs
• Using Google Analytics to Solve Business Problems
• Dimensions & Metrics

Why Choose This Course?

The ConversionXL Google Analytics Master Course offers a unique opportunity to learn directly from a leading expert in the field. This program is tailored to provide both theoretical knowledge and practical applications, ensuring you leave with actionable insights. The focus on live interaction and real-world problem-solving sets this course apart, making it an invaluable resource for marketers, analysts, and business professionals aiming to make smarter, data-driven decisions.

Enroll Now and Take Your Analytics Skills to the Next Level

Don’t miss the chance to transform your understanding of digital analytics and unlock the potential of Google Analytics. With world-class instruction, hands-on learning, and actionable strategies, this course will help you make better marketing decisions and drive measurable business success. Enroll today to start your journey toward becoming a true analytics expert.