ConversionXL – Intermediate Google Analytics

Intermediate Google Analytics: Extracting Expert-Level Marketing Insights

Are you ready to go beyond the basics of Google Analytics? This tactical and comprehensive training course allows you to learn from one of the world’s leading Google Analytics experts, Charles Farina. Whether you’re a marketing professional, business analyst, or digital strategist, this course is designed to transform your understanding of analytics into actionable insights that drive results.

With a focus on advanced techniques and real-world applications, you’ll master critical skills like attribution modeling, enhanced ecommerce, and custom reporting, among others. This training will help you unlock the full potential of Google Analytics, enabling you to make data-driven decisions that enhance your marketing strategies and boost ROI.

Enroll in this Google Analytics course to learn how to:

• Master attribution and understand how your marketing channels work together to drive user conversions.
• Maximize your understanding of foundational concepts like custom dimensions, metrics, and event tracking.
• Extract advanced insights from content analytics, form analytics, social analytics, and PPC analytics.
• Produce enterprise-level reports with Google Data Studio.
• Leverage enhanced ecommerce to make smarter product, placement, and promotional decisions.

Join This Google Analytics Masterclass

CXL Institute brings you an intensive online training course led by the globally renowned analytics expert, Charles Farina. Over eight highly focused classes, you’ll develop advanced Google Analytics skills and gain hands-on expertise in using Data Studio for enterprise reporting.

Here’s what you’ll achieve:

• Identify and build custom audiences for targeted marketing campaigns.
• Implement rich attribution models that move beyond “last click.”
• Perform powerful customizations for advanced data collection and reporting.
• Draw actionable insights from cross-device and mobile app analytics.
• Utilize enterprise ecommerce capabilities to enhance business performance.

By the end of this course, you’ll be a smarter, more data-driven marketer equipped with the skills to transform your campaigns. And yes, this course is designed to significantly enhance your revenue potential.

Classes Overview

Class 1 – Audiences (Advanced Segments)

Learn how to create advanced segments that tailor the Google Analytics platform to your specific needs. This session will focus on building powerful audiences that enable better targeting and deeper insights into user behavior.

Class 2 – Attribution & Remarketing

Discover how to go beyond last-click attribution. This class covers the entire user conversion journey, highlighting the number of touches, conversion timelines, and channel interactions. You’ll also explore powerful integrations with tools like AdWords and DoubleClick to maximize ROI.

Class 3 – Custom Dimensions, Metrics & More

Dive deep into the technical aspects of Google Analytics, including custom dimensions, custom metrics, calculated metrics, and advanced event tracking. Learn how to capture and analyze non-pageview-based data to gain a comprehensive understanding of user behavior.

Class 4 – Content Performance

Understand your content beyond just pageviews. This session will cover advanced analytics techniques for evaluating content performance, tracking forms, monitoring media, and analyzing social and blog content. Uncover the true impact of your website’s content.

Class 5 – Custom Reports & Data Studio

Unlock the full potential of Google Data Studio, a powerful tool for creating enterprise-level reports. Learn how to connect and visualize data from various sources, including social media, email, and Google Analytics, to generate actionable insights.

Class 6 – Enhanced Ecommerce

Gain expertise in using enhanced ecommerce, a groundbreaking addition to Google Analytics. This session focuses on product merchandising, internal promotion analysis, product list insights, and optimal product positioning strategies to improve sales and marketing effectiveness.

Class 7 – Audits, Data Quality and QA

Data accuracy is critical. This class will teach you how to identify and fix common implementation issues using years of expert knowledge. You’ll also learn to use debugging tools to ensure the integrity and quality of your analytics data.

Class 8 – Mobile App & Cross-Device Analytics

Track your users across multiple devices and platforms. This session explores the integration of analytics for email campaigns, mobile apps, and logged-in experiences, providing a unified view of user behavior.

Additional Learning Resources

As a bonus, you’ll gain access to nine introductory Google Analytics video lessons to prepare you for advanced topics. These lessons cover the fundamentals of digital measurement, KPIs, data sampling, cross-device issues, and more, ensuring you’re ready to dive into the core curriculum with confidence.

Topics include:

• Why Digital Measurement Matters
• What Should We Measure?
• Key Performance Indicators (KPIs)
• Data Quality
• Understanding Outliers
• Data Sampling Techniques
• Cross-Device Issues & User IDs
• Using GA to Fix Business Problems
• Dimensions & Metrics

Why This Course Matters

The “ConversionXL – Intermediate Google Analytics” course is more than just a training program—it’s a game-changer for professionals aiming to excel in data-driven marketing. This course is meticulously designed to ensure you gain practical, hands-on experience while learning from an industry expert. With advanced tools, insights, and methodologies, you’ll be equipped to optimize your marketing strategies and achieve measurable success.

Enroll Today and Transform Your Analytics Expertise

Don’t miss out on this opportunity to elevate your analytics skills to the next level. Join Charles Farina in this masterclass to unlock advanced Google Analytics strategies and become a data-driven marketing expert. This is your chance to gain unparalleled insights, optimize your campaigns, and maximize your ROI. Enroll now and take control of your digital marketing future!