Converted – Clients From Scratch

Converted: Clients From Scratch is the ultimate virtual summit designed specifically for service professionals, coaches, and consultants who want to enhance their ability to sell professional services online. Hosted by Leadpages, this day-long event featured nine master coaches and marketers sharing actionable insights on topics ranging from personal branding foundations to advanced sales techniques for securing premium clients. Whether you’re just starting or looking to refine your approach, the strategies presented are geared toward helping you build a thriving business and attract more clients effectively.

For those who missed the live event, we’ve compiled the most valuable highlights from the summit. Dive into proven strategies and expert tips that can transform your business, one step at a time.

Highlights from Converted

Here’s a quick breakdown of the top sessions and their key takeaways:

• Choosing a Niche (Greg Faxon): Strategies to find and refine your niche over time.
• Uncovering Your Personal Brand (Nancy Marmolejo): Steps to build a brand that resonates.
• How to Become a Celebrity CEO (Ramon Ray): Tips for establishing authority and influence in your field.
• The Power of Emotion (Talia Wolf): Using emotional triggers to connect with your audience.
• Lead Magnets that Convert Prospects Into Clients (Bryan Harris): Creating offers that drive engagement and conversions.
• Facebook + DFY Content = New Client Frenzy (Nicole Dean): Leveraging Facebook and pre-made content to attract new clients.
• Get Long-Term Clients and Steady Predictable Income (Joanna Sapir): Building relationships for sustained business growth.
• Enroll Higher Paying Clients (Extus Justin): Proven methods for securing premium clients.
• Convert on Site (Bob Sparkins): Optimizing your website to turn visitors into clients.

Uncover Your Niche Over Time

Choosing the right niche is critical for success, but it doesn’t have to happen overnight. Instead of rushing to define your focus, treat it as an evolving process. Experiment, gather data, and validate your ideas with real-world feedback. Identify who you serve, what problems you solve, and how you deliver solutions. Focus on resonating with a specific audience and refine your approach as your business grows. Testing, rather than guessing, ensures a more confident and sustainable niche selection process.

Build Your List with a 5-7 Day Facebook Challenge

Email list building is a common struggle for small businesses, but short-form Facebook challenges offer a powerful solution. These challenges provide prospects with early results, peer connections, and a taste of your expertise. By focusing on problems your clients face just before committing to your services, you can create an engaging experience that leads to higher conversions. If you’re short on time, leverage done-for-you content to jumpstart your challenge and maintain momentum.

Optimize Your Website for Conversions

Your website is your digital storefront, and it should prioritize simplicity and conversions. Skip unnecessary complexities and focus on a clean design that drives action. Start with essential pages—home, about, get started, and thank you—and include opt-in opportunities for lead magnets. Use emotional triggers in your copy and images to connect with your audience, and showcase your niche prominently to establish authority and clarity. A “take action, revise later” approach ensures continuous improvement and effectiveness.

Actionable Takeaways to Boost Your Business

Here are additional insights to implement into your strategy:

• Focus on Emotional Connections: Use emotions to drive engagement in your branding, content, and sales pitches.
• Leverage Social Proof: Highlight testimonials, success stories, and case studies to build trust and credibility.
• Create Lead Magnets That Deliver Value: Offer practical and relevant solutions to attract and nurture leads.
• Streamline Your Processes: Use tools and templates to save time and ensure consistency in your marketing efforts.
• Commit to Continuous Improvement: Treat every campaign as an opportunity to learn, iterate, and improve.

Conclusion

Converted: Clients From Scratch is more than a virtual summit—it’s a roadmap to building a sustainable, client-focused business. With insights from leading experts, you’ll learn how to attract the right clients, build your authority, and create systems that drive consistent growth. Whether you’re refining your niche, crafting lead magnets, or optimizing your website, these actionable strategies will help you succeed in a competitive marketplace.

Don’t miss out on future opportunities to join events like Converted. Stay tuned for updates and make sure you’re always ready to learn, grow, and connect with industry leaders.