Dan Kennedy – Affluent Client Attraction Playbook
Your Blueprint for High-Ticket Clients
Master the art and science of attracting and serving affluent clients. This playbook is a complete system for engineering a business that commands high prices, builds prestige, and is invisible to everyone else.
Here’s What You Get: The Affluent Client Attraction Playbook
This isn’t some “how to raise your prices” course. This is a definitive **blueprint for engineering a business** that’s only attractive to the **best buyers** and invisible to everyone else. The **Affluent Client Attraction Playbook** is a collection of Dan Kennedy’s most powerful, counterintuitive strategies for targeting, attracting, and serving high-ticket clients.
Inside, you’ll discover:
- The 9 Gates to Affluent Buyer Commitment: And why most businesses get locked out at Gate #1 forever, so you can bypass these common mistakes.
- The 3 Conversations happening about you: And how they determine if you’re considered or dismissed by affluent clients.
- The 5 signals that scream “salesperson”: And why the affluent run from all of them, ensuring you build trust instead of a transaction.
- The High vs. Low Threshold Framework: How to stop attracting cheap clients with cheap bait and start attracting the ones who can truly afford your premium services.
- The Secret of Out-of-Category Media: Where you show up where no one else can compete, positioning you as a unique and invaluable expert.
- The One Book You Must Create: No, not a brochure but something much more powerful that positions you as a trusted authority.
- The Psychology of Discriminatory Marketing: Why repelling most of the market is the key to attracting the best of it.
- The Cocktail Party Story Method: How to create an identity that spreads without selling, building a powerful reputation through word-of-mouth.
- The Simple Referral Shift: How to flip from a “hope and wait” mentality to a “flood and flow” system for getting high-quality referrals.
Plus Dozens of Real-World Examples, Including Those From:
- A mattress store: Charging $35,000 per sale and converting at 100%, demonstrating the power of a premium offer.
- Financial advisors: Pulling in $1M+ accounts effortlessly, showing you how to attract and serve high-net-worth individuals.
- A home inspector: Tripling his fees after changing his target audience and his positioning.
- A company: Jumping from $8,000 to $72,000 per unit with more sales, not less, through strategic pricing and positioning.
Course Highlights: Why This Playbook is a Game-Changer
The Affluent Client Attraction Playbook is a game-changer because it challenges conventional marketing wisdom and provides a counterintuitive, yet highly effective, system for attracting high-net-worth clients. The program’s core highlight is its focus on the psychology of discriminatory marketing, teaching you why repelling most of the market is the key to attracting the best of it. This is a paradigm shift that will change how you view marketing, pricing, and sales, allowing you to build a business that is prestigious, profitable, and highly in-demand.
Benefits for Students: A Path to Unprecedented Revenue and Prestige
Enrolling in this playbook offers a direct path to unprecedented revenue and prestige. You will gain the skills to command high prices with confidence, knowing that your value proposition is irresistible to the right audience. The program’s real-world examples and case studies provide concrete proof that these strategies work, giving you the confidence to implement them in your own business. This is your opportunity to stop chasing cheap clients and start building a business that is not only profitable but also deeply rewarding and impactful.
What’s In It for You? The Shortcut to Attracting the Best Clients
This playbook is your ultimate shortcut to attracting the best clients in any market. You’ll learn the secrets to creating an identity that spreads through word-of-mouth, the “High vs. Low Threshold Framework” to filter for your ideal customer, and the strategic use of “out-of-category media” to stand out from the competition. This is about building a marketing system that works for you, attracting a consistent flow of high-ticket clients who are eager to work with you and willing to pay for your expertise.
Who Should Enroll? The Ambitious Entrepreneur and Consultant
The Affluent Client Attraction Playbook is the perfect fit for a wide range of ambitious professionals. This includes coaches, consultants, service-based business owners, and agency owners who are struggling to attract high-ticket clients. If you are tired of a low-margin business model and are ready to position yourself as a premium provider, this program provides the clear, actionable blueprint you need to succeed. It’s for anyone who is ready to take a strategic and counterintuitive approach to their marketing and sales.
Course Outcome: A Business Engineered for Affluent Clients
The ultimate outcome of the Affluent Client Attraction Playbook is a business that is strategically engineered to attract and serve affluent clients. You will leave with a deep understanding of what motivates this unique market and the skills to create offers that they can’t refuse. The program provides the mental frameworks and real-world examples needed to transform your business from a generalist to a prestigious, high-ticket provider. This is your foundation for building a successful and enduring business that is invisible to everyone else.
The Secret to Overcoming the “Salesperson” Stigma
Affluent clients are particularly sensitive to feeling like they’re being sold to. This playbook reveals the “5 signals that scream salesperson” and teaches you how to avoid them completely. By focusing on building prestige, authority, and an irresistible offer, you can change the dynamic from a sales pitch to a collaboration. This is a critical skill that allows you to build trust and close deals without pressure, hype, or sleazy tactics, which is what separates a true expert from a common seller.
From Hope and Wait to Flood and Flow: The Referral Shift
Many businesses rely on a “hope and wait” strategy for referrals, which is inconsistent and unpredictable. This playbook teaches you the “Simple Referral Shift”—a proven system for turning your referrals from a trickle to a flood. You’ll learn how to create a process that actively encourages and rewards referrals from your existing clients, ensuring a consistent flow of high-quality leads who are already pre-sold on your value. This is the key to building a scalable and sustainable business that is not dependent on chasing new clients.
The Power of the “One Book”
Dan Kennedy’s “One Book You Must Create” is a game-changer for building authority. This is not about writing a sales brochure; it’s about creating a powerful piece of content that positions you as an expert and builds trust with your audience. This book serves as a lead magnet, a sales tool, and a foundational piece of your brand identity. It’s a strategic asset that will help you attract the best clients and multiply your revenue without being overly promotional.
The Power of a Clear Target
One of the most profound lessons in this program is the importance of a clear target. The case study of the home inspector who tripled his fees simply by changing his target audience is a powerful example of this principle. The playbook teaches you how to identify your ideal client and how to position your services in a way that is irresistible to them. This focus on a niche market is the key to building a prestigious, high-margin business that can dominate its industry.
The Power of a High-Ticket Funnel
The traditional “value ladder” is often taught as a path to growth, but this playbook reveals a better, faster way to multiply your revenue. You’ll learn how to build a high-ticket funnel that attracts premium buyers from the very beginning. This is a strategic and counterintuitive approach that will help you escape the cycle of low-paying work and build a business that is both profitable and resilient. The case study of the company that jumped from $8,000 to $72,000 per unit is a powerful example of what is possible when you master this strategy.
