Dan Kennedy – Event Hacks

Discover The Most Powerful Marketing Strategy You Can Deploy To Attract, Retain, And Ascend Customers To Bigger, High-Ticket Packages…

Learn how to make more money in a single weekend than most people do in an entire year with Dan Kennedy’s *Event Hacks*. This exclusive course provides the blueprint to market, fill, and monetize events of all sizes—from massive 500+ person seminars to intimate workshops and retreats with just 5-15 attendees.

Introducing: Event Hacks

*Event Hacks*—How To Fill, Market & Monetize—Every Time! This course contains the keys to the kingdom when it comes to planning, filling, and monetizing powerhouse events. You’ll discover detailed blueprints, action plans, budget worksheets, marketing strategies, and monetization techniques that have been tested, tweaked, and refined over years.

Imagine a roomful of raving fans who traveled across town—or the country—to see you. Picture the competitive edge you’ll gain by hosting profitable, impactful events. With *Event Hacks*, you’ll have the ultimate system to create unforgettable experiences while boosting your revenue significantly.

Types of Events You Can Host

• Customer Appreciation Events: Strengthen customer relationships with events featuring food, entertainment, and engaging activities. These events foster loyalty and provide opportunities for upselling.
• One-on-One Intensive Workshops: Host small, high-value sessions for a select group of 10-15 attendees willing to pay a premium for direct access to your expertise.
• Free Events: Attract prospects by offering value-packed sessions where you can upsell your products and services. For example, GKIC’s Fast Implementation Bootcamps have proven successful in converting attendees into long-term customers.

The 3 Money-Making Components of Event Hacks

Money-Making Component #1: Core Trainings from Dan Kennedy

With over 40+ years of marketing expertise and $100 million in event-driven revenue, Dan Kennedy shares the nuts and bolts of filling and monetizing events. Each training is delivered on 8 audio CDs and 8 DVDs, complete with enhanced transcripts to help you implement core strategies effectively.

Here’s what you’ll discover:

• How to overcome objections that keep people from attending your event.
• The ideal timeframes to start marketing for maximum impact.
• Six innovative ways to monetize an event beyond sales from the stage.
• Psychological triggers for crafting irresistible event promotions.
• Effective segmentation strategies to maximize your marketing dollar.
• Tips for selecting speakers and presenting them in your marketing materials.
• Best practices for filling 20% of your next event during the current one.
• The four-step marketing campaign architecture to swipe and deploy.
• Recommended media channels for event marketing beyond email.

Money-Making Component #2: Booster Trainings from GKIC Experts

Learn the latest marketing strategies from industry experts, including how to leverage social media and emerging technologies to fill your events. Booster Trainings include:

• Using Facebook to Fill Events: Discover techniques for reaching over 1.8 billion Facebook users to maximize event attendance.
• Sponsorship at Events: Unlock the benefits of sponsorships to ensure profitability while learning how to attract and retain sponsors.
• LinkedIn Hacks: Use LinkedIn to fill B2B events with valuable insights from Jorge Olson’s proven strategies.
• Filling Niche Events: Learn how to host successful events in smaller markets with expert advice from Marty Fort.
• Current Trends in Event Planning: Stay ahead with innovative ideas and strategies for creating memorable, profitable events.

Money-Making Component #3: Tools, Templates, and Action Guides

Save time and effort with customizable resources that simplify event planning and execution. Here’s what’s included:

• Event Planning Workbook to streamline the process and target the right audience.
• A 101-Page Event Marketing Swipe File with tested, high-performing templates.
• Inbound scripts, marketing plans, and sales letter templates ready for use.
• Facebook Event Marketing Checklist to optimize your social media campaigns.
• Sponsorship Prospectus Examples to attract high-value event sponsors.
• LinkedIn Hacks Checklist for setting up profitable campaigns quickly.
• Action guides for niche events, planning logistics, and audiovisual needs.

Why Choose Event Hacks?

*Event Hacks* combines decades of experience, proven strategies, and actionable tools into one comprehensive course. Whether you’re hosting a large seminar or a niche workshop, these methods are adaptable to any business or industry. With detailed insights and ready-to-use resources, you’ll save time, reduce stress, and ensure profitability with every event.

Don’t let the complexities of event planning hold you back—let Dan Kennedy’s *Event Hacks* guide you to creating events that leave a lasting impact on your audience while boosting your bottom line.