✍️ Dan Nelken – Writing Under Pressure

You’re two hours away from increasing your copywriting speed and confidence. And when your confidence rises, your salary follows. More importantly, by the end of this course, you’ll have the upper hand on creative self-doubt and the almighty blank page.

This course provides more than just strategies; it offers the tools to unlock your true creative potential in high-pressure environments. Whether you’re working under tight deadlines or need to come up with fresh ideas on the spot, this course will help you break through creative blocks and write compelling headlines faster and with more confidence.

• 2+ hours of instruction: Learn the process behind writing effective headlines in high-pressure situations.
• Quick review of the creative process: Learn the ideal creative process to overcome self-doubt and writer’s block.
• 12+ headline techniques: Get go-to techniques for writing impactful headlines quickly.
• 200+ example headlines: Learn from the world’s most creative brands with real-world examples.
• 150+ page PDF: A comprehensive guide that will be updated every 6 months with new tips and examples.
• 100% money-back guarantee: No questions asked.

As a copywriter, one of the most challenging creative scenarios I faced was being put on the spot, asked to come up with headlines on a deadline. Through years of refining my process, I created this course to help you gain confidence and speed, especially when facing creative pressure. I’ve distilled my learnings into just 3 hours of content that can transform your writing practice for the better.

🚀 Write Better Headlines, Faster

Stop doubting your creative abilities. Start thinking and writing with speed and confidence. This course is designed to help you overcome creative blocks, harness your inner creativity, and turn out strong headlines quickly. No matter your experience level, these techniques will help you become more confident and efficient in your writing.

With more than 200 example headlines from top global brands, you will learn the essential skills and techniques that will help you tackle any creative challenge with ease. I’ll break down each example to show you what makes them effective, and how you can apply these lessons to your own work.

📚 The Ingredients: What You’ll Get Out of This Course

This course is broken into three sections, each focused on providing you with valuable, actionable tips and techniques to improve your writing speed and confidence. Each section contains pre-recorded videos averaging 5 minutes in length, so you can easily integrate these strategies into your daily routine.

Section I: Creativity Under Pressure (33 mins)

• Learn 3 ways to respond: Discover how to handle creative demands on the spot without succumbing to stress.
• Shut down your inner critic: Apply a simple concept that will quiet your self-doubt and boost your creativity.
• Understand your creative flow: Realize why the way you approach creativity may be hindering your process.
• Find the source of creativity: Uncover where real ideas come from and how to tap into that energy.
• Boost your creative confidence: Learn how to feel confident from the start, even when under pressure.

Section II: Types of Headlines (85 mins)

This section dives deep into the best headline techniques to use when you’re under tight deadlines. I spent countless hours analyzing headlines from top companies, and now I’m passing those insights on to you.

• Go-to headline techniques: Learn quick headline strategies that work under even the tightest of deadlines.
• Imposter syndrome solutions: Use these techniques to gain confidence, even if you’re feeling insecure.
• Two must-have techniques: These techniques are commonly used across top brands and should be in every writer’s toolbox.
• Take queues from top brands: Learn creative tips from brands like Apple, Innocent Drinks, and Tesco.

Section III: Thinkin’ Techniques (56 mins)

In this section, we’ll cover thinking techniques that will help you never get stuck again. By the end, you’ll have multiple ways to quickly turn a blank page into pages of quality headlines.

• Endless headline ideas: Learn the two questions you should ask to stay creative in any situation.
• Quick solutions for stuck moments: Avoid anxiety and frustration with these powerful tips.
• Speed and quality: Learn how to write quality headlines quickly and efficiently.
• The secret to creativity: Uncover a simple yet powerful tip that can transform your headline writing process.

📄 Exclusive to Course Members: The Never-Ending Booklet

The course includes a 150+ page PDF booklet summarizing all the key tips, with more than 200 headline examples for quick reference. This booklet is updated every six months, so you’ll always have fresh, relevant insights to keep improving your craft.

💡 Why I Built This Course

I created this course because, for much of my career, I struggled with writing headlines. Confidence didn’t come naturally to me, and I wanted to provide a resource for others in the same boat. If you’re early in your career, this course will give you a massive advantage. If you’re a seasoned veteran, it will serve as a refresher, helping you write faster and with more precision.

Writing headlines used to be the most stressful part of my job. But through deliberate practice and refining my process, I became more confident and efficient. Now, I’m sharing that process with you, so you can experience the same growth in your career. You’ll never be stuck for ideas again, and you’ll write with speed, confidence, and precision.

📈 Conclusion: Your Path to Speed and Confidence

By taking this course, you will gain the tools and techniques necessary to tackle tight deadlines and improve your headline writing. With confidence, speed, and proven strategies, you’ll be able to write great headlines under pressure. This course is the perfect resource for anyone who wants to improve their copywriting and increase their creative output.