Dana DiTomaso – Analytics for Agencies

Master Analytics, Reporting, and KPI Measurement to Elevate Your Agency’s Performance

What You’ll Learn

The **Analytics for Agencies** course provides comprehensive training on analytics, reporting, and tracking key performance indicators (KPIs) to align with client goals. Learn to effectively use tools like Google Analytics 4 (GA4), Google Tag Manager (GTM), and Looker Studio (formerly Google Data Studio). This course equips agency professionals with the skills to measure online success, generate insights, and deliver meaningful reports that showcase value to clients.

Key Topics Covered:

• Setting effective goals and developing analytics strategies.
• Analyzing data for insights and segmenting traffic for high-quality leads.
• Using GA4 to measure and improve website performance.
• Creating custom reports with Looker Studio and integrating data sources.
• Implementing tags, triggers, and variables in Google Tag Manager.

How This Course Will Help Your Team

With live office hours, templates, and a supportive community, **Analytics for Agencies** offers real-time assistance and tools to empower your team. You’ll gain actionable insights, access step-by-step frameworks, and receive expert guidance to ensure your analytics implementations are accurate and effective.

Support Includes:

• Live office hours for personalized Q&A and implementation help.
• Access to a private community of fellow learners for collaboration and feedback.

Comprehensive Course Breakdown

Part 1: Fundamentals

Understand what data can and cannot be captured, explore attribution models in GA4, and gain insight into privacy laws that impact analytics and client data.

Part 2: Account Structure & Management

Learn to structure and manage analytics properties, set up monitoring systems, and build trust with clients using hassle-free templates.

Part 3: Tools Mastery

Master GA4, Google Tag Manager, and Looker Studio. Understand their roles, how they integrate, and how to optimize their use for seamless analytics operations.

Part 4: Analytics Discovery

Learn how to conduct analytics discovery sessions with clients to build strong foundations, avoid under-quoting, and set clear expectations.

Part 5: Analytics Planning

Create robust analytics plans using provided tools like goal charters, tagging tools, and custom spreadsheets. Learn to present these plans effectively to clients.

Part 6: Analytics Implementation

Set up sandboxes for testing and follow a detailed implementation flow to avoid bugs and ensure accuracy before going live with new configurations.

Part 7: Reporting

Deliver client-centric reports that are both informative and actionable. Learn to customize GA4 reports and create visually compelling templates in Looker Studio.

Part 8: Ongoing Maintenance

Foster stronger client relationships through ongoing analytics maintenance, education, and regular check-ins to demonstrate continuous value.

Part 9: Troubleshooting

Resolve common analytics issues, from GTM access problems to addressing unassigned traffic in GA4. Receive expert help through the course community.

Part 10: How-To Library

Access a comprehensive library of tutorials for handling specific analytics features and processes, such as lead tracking, consent mode, and more.

Part 11: GA4 Event Reference

Learn to create and utilize custom events in GA4 to enhance data collection and generate detailed, actionable reports.

Why Choose Analytics for Agencies?

Designed by Dana DiTomaso, this course provides a practical, hands-on approach to analytics, tailored for agencies looking to elevate their offerings. With actionable frameworks, expert support, and cutting-edge tools, you’ll be equipped to measure, optimize, and report on your clients’ digital performance like never before.

Enroll Today

Join **Analytics for Agencies** and transform your agency’s analytics capabilities. From setting up accounts to delivering impactful reports, this course ensures you have the knowledge and resources to achieve measurable success for your clients. Enroll today and take the first step toward analytics mastery!