Danbee Shin – The Website Audit Masterclass
The Ultimate Guide for Web Designers to Add a Highly Profitable, Low-Effort Service to Their Business.
💰 Here’s What You Get Inside
It’s time to unlock a new, powerful revenue stream for your web design business. Inside this masterclass, you will learn to get paid your ideal hourly rate to review client websites and provide valuable and actionable advice. You’ll discover that this is my favorite way for web designers to generate quick cash injections with their expertise, build trust, and seamlessly upsell clients into larger projects.
🎯 About this course: Your Path to Quick Cash Injections
Are you tired of the feast-or-famine cycle of freelance web design? This masterclass provides a proven solution: offering paid website audits for quick cash injections for your web design business.
Imagine this:
- ✅ Signing a new client this month, without getting on a single sales call, effortlessly converting inquiries through DMs and emails.
- ✅ Getting paid your ideal hourly rate, without using discounts to get to a “yes”, because you’re leading with immense, upfront value.
- ✅ Finally working with loyal retainer clients, who’ll stay with you month after month, because your initial audit built the perfect foundation of trust and expertise.
✨ Why Website Audits Are Magic
You might be surprised to learn that website audits are magic. They are the perfect “foot-in-the-door” offer that feels natural to you and incredibly valuable to your potential clients.
- 🪄 Website audits require very little effort. Seriously. You’re probably already auditing other people’s websites without even thinking about it! This masterclass teaches you how to structure that natural instinct into a premium, paid service.
- 🧠 They let you get paid to do market research. This is an incredible, overlooked benefit. Every client sheds light on how your audience thinks about their websites, tech stack, and marketing, giving you invaluable data to refine all of your offers.
- 🤝 They make it easier for people to give you money. Audits are a low-risk, high-reward offer for clients. You can sell these over emails and DMs without getting on a single sales call, eliminating a major source of anxiety for many freelancers.
- 🔄 They turn lurkers into first-time customers. An audit is the perfect entry point. Almost everyone who’s DIY-ed their website can get a huge ROI from getting an expert’s fresh eyes on their website. Plus, once they’ve worked with you, it becomes easier for them to work with you again! This is how you build a pipeline of high-value projects.
📚 What We Cover In The Masterclass
In this masterclass, you’ll learn…
1. What to Cover in Your Website Audit
There are so many elements that work together to create a website that converts — what do you review and what do you skip? To avoid scope creep and deliver maximum value, I’ll share the thinking process behind how I choose what to cover, so you can create a package that actually gives your clients what they want and need, focusing on high-impact areas like user experience (UX), conversion design, and on-page SEO.
2. How to Audit a Website Quickly Using My Simple Spreadsheet
Efficiency is profit. Having a repeatable process that works every time is key to making website audits an easy and efficient way to make money. You’ll get a copy of the spreadsheet that I use so you can adapt it for your business and get started right away. And because most of us learn best through real examples, so I’m going to show you one, I’m bringing my friend and client, Ashley Mondor, so you can see a real, unrehearsed demo of a website audit delivery call during the masterclass.
3. How to Start Selling Your Website Audit Package
A great service is useless if no one buys it. One of the most challenging skills to learn as a new freelancer is promoting and selling your services, and finding clients who want to give you money. In this section, I’ll share what’s helped me get better at sales, and go from side hustle to self-employed in 12 months, including how to price your audit and position it as an irresistible offer.
…But Most Importantly…
You’ll learn how to get over your fear of never making enough money as a web designer and finally have a fun and easy process you can repeat whenever you want a quick cash injection, giving you the financial stability and confidence to grow your freelance business.
🎁 What You Get: The Complete Toolkit
Here is what’s included:
- 📜 Complete Process for Auditing Websites and Selling Your Audits: This is the core of the program. This masterclass was originally delivered to a live audience of web designers in the Flux Academy community. When you buy this online course, you’re getting the recorded masterclass, organized into easy-to-follow lessons — the same valuable content and insights as those who attended live, tailored for convenient and effective learning at your own pace.
- 📊 My Website Audit Template: Use my template to get started right away. You’ll be amazed at how much more powerful this simple and effective spreadsheet is than the auto-generated 20-page audit reports that often overwhelm your clients and underwhelm in terms of real value.
- ❓ Q&A Hosted by Ran Segall, founder of Flux Academy: Learn from the best. Ran Segall is a seasoned designer, freelancer, and entrepreneur who has been sharing his lessons and experience since 2015 on his YouTube channel, Flux. He founded Flux Academy with the mission to empower individuals worldwide to cultivate successful careers as freelance web designers. I had the privilege of sharing my knowledge and insights gained from delivering unique website audits with his dedicated student community, and you get access to this insightful Q&A session.
- 📹 Bonus: Unscripted Demo of a Website Audit Video Call: Get valuable insights and practical tips as you watch a recording of a live website audit session, where I provide actionable advice to a client. See firsthand how to identify areas for improvement and effectively communicate your recommendations to clients. (This bonus content was not part of the live masterclass for Flux Academy designers.)
- 📄 Closed Captions, Transcripts, and Slides: Learn in the way that suits you best. Every video comes with manually confirmed closed captions and transcripts. All slides are included as PDF files to save you tons of note taking.
- ♾️ Lifetime Access and Future Updates: Take your time and work through the course at your own pace — you get lifetime access to the course. Once you are in, you also get all future course updates for free. This is an investment that grows with you.
💡 Your New Favorite Service is Here
Let’s be honest: the life of a freelance web designer can often feel like a rollercoaster. The constant search for the next big project, the lengthy sales cycles, and the pressure to land high-ticket clients can be exhausting. The Website Audit Masterclass is designed to be your secret weapon against this instability. It provides you with a simple, repeatable, and enjoyable service that you can deploy anytime you need to generate revenue and fill your project pipeline.
The true beauty of the paid website audit lies in its psychology. When you offer a free consultation, you are a salesperson. When you offer a paid audit, you are an expert consultant. This subtle shift completely changes the dynamic of the client relationship. You are immediately positioned as a high-value expert, and the client is already invested in your advice. This makes the transition from a small audit to a full-scale website redesign or a monthly retainer a natural and logical next step, not a difficult upsell.
This masterclass isn’t about adding more complexity to your business; it’s about simplifying your path to profit. The provided spreadsheet and repeatable process are designed to be incredibly efficient, allowing you to deliver immense value to your clients in just a few hours. This means you can maintain a high effective hourly rate while providing a service that clients are thrilled to pay for, creating a true win-win scenario.
Think of this service as your ultimate lead generation tool. Instead of sending cold emails or hoping for referrals, you can actively market a tangible, valuable, and affordable service that gets potential clients to raise their hands. Every audit you sell is not just a one-off payment; it’s a paid discovery call that gives you deep insight into a client’s business and an opportunity to build genuine rapport and trust, which is the foundation of all successful, long-term client relationships.
By investing in the Website Audit Masterclass, you are investing in a more stable, profitable, and enjoyable freelance career. You’re acquiring a skill that will not only provide immediate cash flow but will also serve as the most effective client acquisition strategy in your toolkit for years to come. Stop dreading the sales process and start getting paid to do what you do best: sharing your expertise and helping businesses improve their online presence.