Dane Maxwell – The Foundation 2015

LEARN TO BUILD A SOFTWARE BUSINESS WITH NO IDEAS, CODING SKILLS, OR FUNDING

The Program

Ever wanted to start a business from nothing? The Foundation is a transformative six-month intensive program designed to help aspiring entrepreneurs build a software business from scratch—even if they have no prior ideas, coding skills, or capital. This program goes beyond teaching strategies and tactics. It reshapes your mindset, enabling you to overcome the fears and mental barriers that hold you back and fully embrace the identity of an entrepreneur.

The Foundation community includes entrepreneurs from over 40 countries, all united by a desire to create impactful businesses and fulfilling lifestyles. By the end of the program, you’ll not only know how to build a successful business but also gain deep self-awareness, confidence, and a global support network to sustain you throughout your entrepreneurial journey.

Here’s How It Works

The Foundation combines mindset transformation with practical, actionable steps to help you create a thriving business. This program is structured in six comprehensive phases, ensuring a step-by-step approach to entrepreneurship:

Phase 1: Acquire The Mindset Of An Entrepreneur

This phase features over 30 HD videos that guide you through rebuilding your mindset for success. By breaking down old, limiting beliefs and reconstructing a new entrepreneurial identity, you’ll unlock your potential to thrive in business and life.

Phase 2: Idea Extraction

Learn the art of Idea Extraction with our master 44-page guide, supported by additional PDFs and case studies. This phase equips you to identify profitable business ideas by uncovering real market needs—no prior experience required.

Phase 3: Sketching A Solution

With 27 HD videos, this phase shows you how to sketch a viable solution in just seven days. Prove your concept’s viability before investing time and resources in building it. This step ensures you develop a product that resonates with your audience.

Phase 4: Pre-Selling

This phase includes 25 HD videos and PDFs focused on ethical and confident selling. Learn how to pre-sell your product before it’s built, ensuring you secure revenue upfront and validate your business idea with paying customers.

Phase 5: Building The Product

Even if you’ve never managed software development, this phase provides 15 sections of guidance on hiring developers, stripping down features to the essentials, and managing the process to ensure timely, cost-effective delivery of your product.

Phase 6: Growth

Learn advanced scaling strategies from Nathan Latka, founder of Heyo.com, who grew his SaaS to multiple seven figures. This phase includes 11 expert-level lessons on scaling your business to achieve sustainable growth and maximize impact.

Who Is This Program For?

The Foundation is designed for individuals who ask themselves questions like:

• Where do I find profitable, recurring revenue business ideas?
• How do I transition from being an employee or freelancer to becoming a full-time entrepreneur?
• How do I find mentors to guide me in launching my business quickly and efficiently?
• Where can I connect with like-minded individuals who value freedom and impact?

If these questions resonate with you, The Foundation is the perfect program to help you achieve your goals and create the life you’ve always envisioned.

Why The Foundation Is Unique

Unlike traditional business programs, The Foundation focuses on both practical tactics and personal transformation. You’ll not only learn how to start a business but also develop the mindset, resilience, and confidence necessary to succeed in the long term.

This program is not easy—it will challenge you to confront fears, question limiting beliefs, and push beyond your comfort zone. But the rewards are unparalleled: the ability to create businesses from scratch, a supportive global community, and a life of freedom and purpose.

Start Your Journey Today

Imagine having the tools, strategies, and support to build a software business that generates lasting wealth and impact. With The Foundation, you’ll gain the skills to create recurring revenue, transform your mindset, and design a business aligned with your values. Don’t wait for the “perfect moment.” Start now and unlock the entrepreneurial potential within you.

Join The Foundation

Whether you’re starting with no ideas, limited resources, or zero technical skills, The Foundation provides everything you need to succeed. Take the first step toward building a life of freedom and entrepreneurship. Your future begins here.