Dara Denney – Performance Creative Master Course

Hey there, I’m Dara.

I’m a Performance Creative Consultant and media buyer who has worked with some of your favorite brands to create ad creative that converts on Facebook Ads and TikTok Ads. Over the past 8 years, I’ve been leading agency growth and creative teams, working with brands of all sizes. You might already know me from YouTube 🙂

If you’re trying to scale with Facebook Ads, the biggest challenge you’re facing right now is creative strategy.

Creative strategy for paid social is a unique beast. There’s so much information out there, but no universally agreed standard on how brands should approach it.

This course is my exact playbook. I leave nothing out. I poured my heart into creating a course that could transform media buyers, business owners, and creative teams into expert creative strategists.

If you’re ready to make a major shift in how you approach Facebook and TikTok Ads, I’ll see you inside the course!

The Course Curriculum

Introduction: Welcome!

• A personal note from Dara (2:05)
• How to get the most out of this course… (1:15)

Creative Strategy Research

Discover why creative strategy research is crucial and how to execute it effectively. This module provides practical methods to analyze and optimize your creative strategies.

• Why is creative strategy research SO important? (2:55)
• How to Conduct a Reputation Analysis (15:06)
• How to Mine Customer Testimonials (7:25)
• Golden Nugget Reviews: The Secret Sauce to Creative (3:57)
• How to Analyze Your Competitors’ Creative THE RIGHT WAY (8:44)
• How to Quickly Analyze Past Performance (5:37)
• How to Present Your Creative Strategy Research to Your Team (5:54)

Creative Formats That Convert

Learn about the top creative formats that drive results. From UGC strategies to formats tailored for service businesses, this module equips you with practical tools to optimize your ads.

• How to Use This Section + Notion Guide (1:51)
• The 10 Creative Formats to Test First (10:27)
• 10 UGC Strategies That Convert (16:15)
• 15 Creatives for Service Businesses, B2B, and Info Products (8:51)

Consumer Psychology and Messaging That Converts

Understand the psychological drivers behind consumer decisions and how to craft compelling messages that resonate with your audience.

• Overview (0:35)
• The 16 Human Desires (12:26)
• Advertising Strategies That Scale (How to Take Big Swings with Your Creatives) (12:17)
• Copywriting That Converts: Primary Text (4:15)

The Creative Strategist Toolkit

• The Tools I Use Every Day as a Creative Strategist (5:47)

Motion: Creative Strategy Analytics w/ Evan Lee

Learn to leverage analytics tools to measure creative performance effectively. This module simplifies the technical aspects of creative analytics.

• Intro to Motion (1:06)
• Understanding the Basics: Features and Functionality within Motion (6:51)
• How to Build Reports + Which Reports to Build (14:28)
• Additional Reports That You Need in Your Toolkit (5:28)

How to Build an In-House UGC Team

This module offers a step-by-step guide to assembling a robust in-house UGC team. Learn how to source creators, write briefs, and streamline workflows.

• Overview (2:51)
• How to Write a UGC Brief that Results in Winning Creative (5:28)
• How to Source UGC Creators (7:12)
• How to Build an In-House UGC Team (12:25)

How to Test Your Creatives

• Naming Conventions (Surprisingly important!) (6:59)
• How to Make a Creative Testing Framework (8:12)
• How to Test Creatives (TWO DIFFERENT METHODS!!) (11:44)

How to Analyze Creatives (Advanced)

• Overview: My Creative Analytics Cheatsheet (2:46)
• The Key Metrics You Need to Track (and my take on attribution softwares) (16:59)
• The Reports You Need to Be Running Weekly, Monthly, Quarterly (5:26)
• How to Lead a Creative Retro with Your Team (Slide deck!) (6:22)

What’s next?

• Iterations to Make When You Find Winners and Losers (7:51)
• COMING SOON: Continuing Your Performance Creative Education

Creative Retro Recordings

• June 2024 (103:54)

Why This Course Will Transform Your Strategy

Investing in the right course is crucial for staying ahead in the competitive landscape of paid social advertising. This program is not just theoretical—it’s a proven roadmap that has delivered success for businesses across industries.

With actionable insights, practical tools, and real-world examples, you’ll master every aspect of performance creative. Whether you’re a seasoned media buyer or just starting, the knowledge in this course will set you apart from the competition.

Enroll today and take the first step toward revolutionizing your ad strategy!