David Loy and Chase Neely – Author Platform Blueprint

Are you an aspiring author overwhelmed by the thought of building an online presence? Do you feel lost navigating the complexities of digital marketing to promote your book? Look no further. The Author Platform Blueprint by David Loy and Chase Neely is a comprehensive, step-by-step system designed to help you plan, create, and maintain an engaging author marketing platform. Even if you have zero marketing experience, this program will empower you to reach the readers your book deserves and attract agents and publishers.

What You’ll Learn

Our proven A-to-Z system guides you through every aspect of establishing a successful author platform. This isn’t just about setting up a website; it’s about creating a targeted and calculated plan to draw readers to your work and keep them engaged. When authors gain readers, it’s rarely by chance. It’s because they implemented strategies that intrigue their audience and encourage them to dive into their writing.

No one can promise overnight success or guarantee that you’ll become a bestselling author instantly. However, we can assure you that by applying these proven marketing tactics to your author platform, you’ll maximize your chances of getting your book read and capturing the attention of agents and publishers.

The Author Platform Blueprint reveals our repeatable author marketing process in its entirety. We lay everything out for you step-by-step, so you’ll always know exactly what to do next—regardless of your technical skills or marketing experience.

Video Course Details

This comprehensive video course consists of dozens of engaging lessons that walk you through every step of setting up your author platform, marketing strategy, and online identity. Each video mirrors what a professional marketing team would do for you if your author “brand” had its own department. It’s like having experts looking over your shoulder as you create your platform.

We begin with your book or the types of books you write, helping you understand exactly how to research the audience that wants to read your work. We’ll guide you in building a website to bring them all together and show you what content to create to maintain the best marketing strategies.

Best of all, you advance at your own pace, fitting the curriculum into your schedule based on your calendar and lifestyle. This ensures that marketing never overshadows the real writing you’re passionate about.

Course Breakdown

Part 1: Your Author Brand Identity

In this foundational section, we help you adopt the mindset that bestselling authors have when approaching their marketing. Understanding that you are a brand is crucial as you begin to set up your author platform. Establishing your core values will guide every action you take and keep you focused on your goals.

You’ll learn:

• How to create a compelling author brand identity and why it’s vital for a successful writing career.
• Strategies to maintain a personal life while building a public persona.
• The importance of quality content over quantity for your platform.
• Techniques to focus your online efforts effectively, avoiding overwhelm from the vastness of the internet.
• Why creating your website is a top priority as the central hub for your readers.
• How to develop your “why” as an author and keep it at the heart of everything you do, just like bestsellers such as Jerry Jenkins.
• Our unique strategy for outlining your Core Values to give purpose to your marketing.
• Secrets to developing your Core Message to attract the right readers to your site.
• And much more to set a solid foundation for your author journey!

Part 2: Research Your Brand

Research is a critical step that many authors overlook. In this section, we dive deep into understanding your ideal reader and how they think. This knowledge is essential for creating content that resonates and engages.

You’ll learn:

• Why marketing your book in the correct genre can be the difference between gaining loyal fans and your book going unnoticed.
• How to find where your target readers spend their time online and strategies to grab their attention.
• Our little-known tactic called “Amazon Review Mining” to create content your readers genuinely want.
• How to eliminate guesswork with direct surveys of your target audience, providing invaluable feedback.
• Easy-to-use email templates to get the most responses from future book purchasers.
• The importance of researching other author brands in your genre to simplify your platform creation.
• And additional insights to position your brand effectively in the market.

Part 3: Creating an Author Website

You don’t need to be a tech wizard to build a professional website. We provide step-by-step guidance to set up a website yourself, without the cost of a web designer—even if you’re not tech-savvy.

You’ll learn:

• The importance of having a single online space to direct readers and capture their email addresses.
• How to navigate essential details like obtaining a domain name and choosing web hosting.
• A review of major web hosts like Squarespace, Bluehost, GoDaddy, and how to set up your site on any platform.
• Exact steps to gather your readers’ emails and keep them engaged with your writing.
• Marketing fundamentals to craft compelling website copy that stands out.
• What content needs to go on your website, page by page, ensuring every word serves a purpose to promote your books.
• And more tips to create a website that attracts and retains visitors.

Part 4: Making Content for Your Author Brand

A stunning website isn’t enough if there’s nothing for visitors to engage with. This section focuses on creating incredible content that draws readers who are eager to buy your book. We’ll also explore how to build a network with other writers.

You’ll learn:

• Why a blog is critical for keeping your site fresh and discoverable online.
• Tactics to prevent blogging from becoming a chore and keep it enjoyable.
• How a content calendar can keep you consistent and balance your marketing with your writing.
• Research strategies to analyze competitors and learn from other authors’ engaging content.
• Methods to keep your email list engaged and build strong relationships with your readers, including handy templates.
• An introduction to SEO (Search Engine Optimization) as a manageable and essential skill.
• How to find effective keywords and build blog outlines to streamline your writing process.
• A full content strategy, the same one used to grow Jerry Jenkins’ email list to over 300,000 subscribers.
• Ways to connect with other writers and develop symbiotic relationships to grow your influence.
• And additional techniques to ensure you’re never guessing your next move.

Part 5: Utilizing Social Media

Social media can be daunting, but it’s a critical tool for your author platform. With our marketing expertise, we’ll help you navigate social media effectively, leveraging the content you’ve already created to minimize extra work.

You’ll learn:

• How to focus your efforts on social media platforms that best suit you and your niche.
• Strategies for repurposing your blog content into shorter social media pieces to avoid duplicating efforts.
• Why a social media calendar is essential for maximizing your time and ensuring consistency.
• How social media scheduling platforms work and how they can automate your posts.
• Everything we know about effective social media marketing for authors.

Part 6: Optimizing Your Content

To get the most out of your author platform, it’s crucial to ensure everything runs optimally. This section teaches you how to keep your content performing well over time with minimal effort.

You’ll learn:

• What an SEO audit is and how to conduct one yourself to keep driving traffic to your platform.
• Techniques to keep your website loaded with fresh keywords that help readers find you.
• An understanding of A/B testing and how professional copywriters use it to convert buyers.
• Why a constantly updating marketing strategy retains readers over the years.
• And more strategies to optimize your platform’s performance.

Part 7: Consistency is Key

The primary reason most online author platforms fail is due to inconsistency. This section emphasizes the importance of staying consistent without overwhelming yourself.

You’ll learn:

• How to blend consistency with high-value content to keep your readers engaged without unnecessary content creation.
• Ways to create a content schedule that fits your lifestyle and keeps readers returning to your platform.
• The significance of engaging with your readers through responses and interactions.
• The importance of staying focused on your “why,” your values, and your mission as an author.
• Why your book writing should always remain the central focus and deserves dedicated effort.

By the end of this course, you’ll have a fully functioning author website and platform that you’re excited to share with the world, ready to attract readers and industry professionals alike.

Consulting Services

In addition to the comprehensive course, we offer personalized consulting to further enhance your author platform journey:

• A 60-minute strategy call: Not sure where to start? We’ll help you discover your core message and identify exactly who needs to see it.
• An individualized 90-day action plan PDF: Receive a step-by-step plan to launch your platform, from building your website to maintaining an email list of fans. You’ll have expert guidance every step of the way.
• Creation of an “Avatar Target” and the best places to reach them: We’ll research and identify your ideal reader, understanding their preferences and where to find them, whether they’re middle-aged romance fans, teens seeking self-help, or any other audience.
• A 30-minute implementation call: After you’ve received your action plan and Avatar Target, we’ll have a Zoom call to explain how to achieve your goals using insider tips from our combined 31 years of digital marketing experience.

Why Choose the Author Platform Blueprint?

Building an author platform can feel like navigating a maze, but with the Author Platform Blueprint, you have a clear roadmap. Our program is designed to demystify the process, providing you with the tools and knowledge to succeed in today’s digital landscape. Here’s why this course stands out:

Expert Guidance

David Loy and Chase Neely bring years of experience in digital marketing and author branding. Their insights are backed by proven results, including strategies used to grow Jerry Jenkins’ email list to over 300,000 subscribers.

Comprehensive Curriculum

The course covers every aspect of building an author platform, from branding and website creation to content marketing and social media. You won’t need to seek additional resources; everything you need is included.

Practical and Actionable

Each module is packed with actionable steps, templates, and real-world examples. You’ll not only learn concepts but also how to apply them effectively to your unique situation.

Flexible Learning

Advance at your own pace, fitting the curriculum into your schedule. The course is designed to accommodate your lifestyle, ensuring that marketing efforts enhance rather than hinder your writing process.

Community Support

Join a community of like-minded authors embarking on the same journey. Share experiences, gain insights, and find encouragement as you build your platform.

Take the Next Step in Your Author Journey

Don’t let the complexities of digital marketing hold you back from sharing your stories with the world. The Author Platform Blueprint equips you with the skills and confidence to reach your ideal readers and achieve your publishing goals. Whether you’re aiming to attract agents and publishers or build a loyal reader base for self-publishing, this course is your key to success.

Invest in your future as an author. Enroll in the Author Platform Blueprint today and start building the platform that will elevate your writing career to new heights!