Dickie Bush – Product Promotion Blueprint
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Dickie Bush – Product Promotion Blueprint
Your Exclusive, Behind-the-Scenes Access to a 7-Figure Digital Product Launch
Have you ever wondered what a truly successful, 7-figure digital product launch looks like from the inside? Not the polished case study, but the real, raw, and often messy process of turning an idea into a multi-million dollar promotion. Most creators keep their strategies under lock and key. But not this time. We wish more creators & entrepreneurs open-sourced their promotion blueprints… which is why we’re sharing it with you! This is your chance to get the exact, unedited playbook we used to execute a massively profitable Black Friday campaign.
WHAT YOU GET?
🎙️ 1. Private Espresso Hour Recording: The Complete Launch Strategy Unveiled
Right before our Black Friday campaign went live, we recorded a private podcast episode ONLY for people who purchase our Product Promotion Blueprint. This is a closed-door, no-holds-barred strategy session where we broke down our entire plan from start to finish.
In this exclusive episode, we cover:
- ✅ How we came up with the idea for Full Stack Writer, and our framework for reverse-engineering lucrative digital product ideas. Learn the ideation process that ensures you’re creating a product the market is desperate to buy before you write a single word.
- ✅ All the different assets we had to create for the launch, and how we executed our own Full Stack Writer playbook to do it. Get the complete checklist of every single creative asset required, from social posts to sales pages, so you can plan your own launch with military precision.
- ✅ Our viral Click-To-Tweet flywheel, prompting thousands of potential customers to talk about the product for two weeks leading up to the launch. Discover the mechanics behind engineering organic buzz and getting your audience to become your most powerful marketing channel.
- ✅ Our open/close cart strategy, and why we reframed our “$100 discount” as an upgrade credit (along with a couple other secret pricing techniques). Master the psychology of pricing and urgency to maximize revenue without devaluing your product.
- ✅ And more! This recording is packed with insights and strategies you won’t find anywhere else.
📁 2. Access To Our Raw Product Launch Files: The Unedited Truth
Want to REALLY see how promotions like this get executed? They’re messier than you might think! Forget polished, theoretical examples. We are giving you unprecedented access to the actual working documents that powered this 7-figure launch.
We’ll share with you our entire planning document… UNEDITED… which includes:
- ✅ Our asset creation list: The master checklist that kept the entire project on track.
- ✅ Short social video scripts: The exact scripts for high-engagement, promotional videos.
- ✅ VSL scrips for landing pages: The complete video sales letter scripts designed for high conversion.
- ✅ Early landing page rough drafts: See the evolution of our sales page from initial idea to final copy.
- ✅ Newsletter ad copy & CTA/autoplug copy: Proven, effective copy you can model for your own emails and promotions.
📧 3. Our Full 17-Email Countdown & Launch Sequence: Your Multi-Million Dollar Swipe File
This is the longest, most in-depth “FOMO” sequence we’ve ever written—and we can confidently say it’s our best one yet. An email sequence is the engine of any successful launch, and we’re giving you the keys to our most powerful one.
Want to save it for your archives (and use it as inspiration for a Product Promotion email sequence of your own)? We’re giving you all of it! The complete, word-for-word sequence, broken down by strategy:
- ✅ 9 educational emails leading up to launch day: See how we built anticipation, delivered value, and warmed up our audience for the sale.
- ✅ 3 emails promoting $100 “upgrade credit” for the first 72 hours: The exact emails used to drive a massive spike in sales at the beginning of the launch.
- ✅ 2 emails removing $100 “upgrade credit” but adding 2-pay payment plan for the last 48 hours: Learn how we maintained momentum and addressed customer hesitations mid-launch.
- ✅ 3 emails upselling our Product Promotion Blueprint to anyone who bought Full Stack Writer: A masterclass in post-purchase monetization and maximizing customer lifetime value.
Who Is This For?
This blueprint is for ambitious creators and entrepreneurs who are ready to stop guessing and start implementing a proven system for profitable product promotions.
1/ Digital Writers
…who plan on launching a new product in 2024 or 2025—and want a bulletproof plan for getting your first 1,000 customers. Eliminate the launch anxiety and follow a roadmap that works.
2/ Course Creators
…who already have a product, course, or cohort-based program for sale and want to run an all-star promotion in December or going into the new year. Re-energize your sales and hit your revenue goals.
3/ Coaches, Consultants, Or Trainers
…who just want a behind-the-scenes look at how a 7-figure product launch gets executed (in under 3 weeks!). This is your chance to deconstruct a high-level promotion and apply the principles to your own high-ticket offers.
Why a ‘Blueprint’ Is More Valuable Than a ‘Course’
Most online courses teach you theory. They give you generic frameworks and hypothetical examples. The Product Promotion Blueprint is different. It’s not a course; it’s a complete, open-source look at a real, wildly successful campaign. You get to see the final product and, more importantly, the messy, unedited process it took to get there. This is where the real learning happens—in the rough drafts, the last-minute changes, and the raw planning documents.
This level of transparency is incredibly rare. We are handing you the keys to the kingdom because we believe the best way to learn is by deconstructing what already works at the highest level. By studying our viral flywheel, our pricing psychology, and our FOMO-inducing email sequence, you are bypassing years of costly trial and error. You’re getting a direct shortcut to understanding the mechanics of a promotion that generated seven figures in revenue.
Imagine preparing for your next launch. Instead of staring at a blank page, you can pull up our 17-email sequence. Instead of guessing which assets to create, you can consult our master checklist. Instead of struggling with your VSL script, you can model our proven framework. This blueprint is designed to be an active resource you return to again and again, providing clarity and confidence every step of the way.
The value of this blueprint extends far beyond a single launch. The principles of audience engagement, offer framing, and urgency that you will dissect are timeless. Mastering them will not only make your next launch more profitable but will improve every aspect of your marketing, from your daily content to your evergreen funnels. It’s a masterclass in direct response marketing, taught through the lens of one incredible, real-world example.
Don’t leave your next promotion to chance. The difference between a launch that flops and a launch that flies is a proven strategy executed with precision. The Product Promotion Blueprint gives you that strategy, laid bare for you to study, model, and implement. This is your opportunity to learn from the best, get an inside look at what it takes to win, and equip yourself with the tools to build your own successful product empire.
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