Digital Marketer – E-Commerce Marketing Master 2022

The Digital Marketer – E-Commerce Marketing Master 2022 is a comprehensive training program designed to equip you with the knowledge, tools, and strategies needed to excel in e-commerce. Whether you’re starting your first online store or scaling an established business, this course offers actionable insights to optimize every aspect of your e-commerce marketing strategy. From building customer avatars to mastering sales channels, this program ensures you have everything you need to succeed in the competitive digital marketplace.

What You Get

Module 1: Core Concepts

• Validating proof of concept using the Ecommerce Tree of Life framework.
• Techniques for evaluating product-market fit effectively.
• Understanding the core pillars of e-commerce success.
• Developing a strategic approach to e-commerce marketing.
• Applying the Customer Value Journey to attract, convert, and retain customers.

Module 2: Avatar/Offer

• Step-by-step process to create a detailed Customer Avatar.
• Understanding the 4 key e-commerce attributes for effective targeting.
• Exploring 26 examples of high-performing transactional e-commerce offers.
• How to create a compelling offer stack to drive more conversions.

Module 3: Online Store

• Optimizing your online store for seamless user experiences.
• Creating the ideal homepage hierarchy to maximize engagement.
• Organizing collections with an effective content hierarchy strategy.
• Setting up navigation menus for better usability.
• Designing high-converting product pages with perfect product photography.

Module 4: Sales Channels – Email Marketing & Paid Advertising

• Welcome email flows to build strong first impressions.
• Abandoned cart email flows to recover potential sales.
• Post-purchase email flows to enhance customer retention.
• Meta ads: Understanding the anatomy, copywriting, and creative process.
• Testing copy, creative, and audiences for optimized ad performance.

Module 5: Building a Social Store

• Expanding your e-commerce presence on social media platforms.
• Setting up and optimizing Facebook and Instagram shops.
• Leveraging user-generated content (UGC) to drive sales.
• Understanding key social selling KPIs to measure success.
• Exploring storefronts in the Metaverse to stay ahead of trends.

Bonuses

Build A Winning E-Commerce Product Page Workshop

Join Ezra Firestone, an expert who has generated $50 million in revenue from a single store, as he teaches you how to design a winning product page that converts visitors into loyal customers.

How To Create a Foolproof Product Promotion Giveaway

Learn from Lauren Petrullo how to execute an omni-channel promotion in just 10 days. This workshop ensures your promotions reach audiences across multiple platforms effectively.

The Email Promo Jumpstart Pack

Access curated blueprints and strategies to make your email promotions stand out and generate maximum engagement.

The 5-Part Refund Reducer Email Series Playbook

Use this playbook to craft communication strategies that reduce refunds and save customers, complete with adaptable templates for immediate use.

Meet Your Instructors

Lauren Petrullo

Lauren Petrullo is a content marketing expert and owner of Mongoose Media. She specializes in PPC and social media marketing, helping brands thrive through platforms like Facebook and Google. With a background as an Innovation Producer at Disney, Lauren integrates creativity and analytics into her strategies.

Scott Cunningham

Scott Cunningham, founder of Social Lite, is dedicated to helping e-commerce businesses scale globally. With expertise in Facebook ads, Google Ads, and CRO, he has worked with countless Shopify merchants to achieve their goals.

Simon Trafford

Simon Trafford is the Co-Founder of Merchant Mastery and Managing Director at Social Lite Communications. He focuses on building e-commerce strategies that foster customer relationships and generate consistent growth.

Transform Your E-Commerce Business Today

Whether you’re a seasoned e-commerce entrepreneur or just starting, the E-Commerce Marketing Master 2022 provides everything you need to build, optimize, and scale your online store. Take control of your digital future and enroll today to access world-class training, expert insights, and proven strategies for success!